The document discusses how local businesses are struggling to connect with local customers online due to large corporations dominating search results and lack of knowledge about developing an online marketing campaign. It proposes AdzZoo's geo-targeted web campaigns as a solution, with services including developing an optimized website, placing ads on search engines and maps targeted to the business location, implementing push campaigns on websites, and continuously monitoring effectiveness. Campaign packages are offered from $119.99 to $399.99 per month with discounts for longer terms. Customers can expect initial results within 72 hours including website optimization, Google search listings, and ads on Google's networks.
2. The Internet is creating a huge market transition
They’re connecting people and businesses
on a global level!
2
3. Today’s business owners are faced with
an enormous problem
Local businesses have
lost th i
l t their connection with local customers!
ti ith l l t !
Why?
1. Search results are dominated by large
corporations and major chains
2. Lack of knowledge to develop a web campaign
3. Belief they can’t compete on an economical
basis.
4. Inability to make transition from traditional
advertising mediums
3
4. Before the Internet
Staying connected meant
advertising with:
• Phone Directory
•NNewspaper
• TV
• Direct Mail
• Telemarketing
• Print Ads
4
5. Times are rapidly changing
Traditional advertising mediums
are loosing their effectiveness
g
• Phone Directory • Where is yours?
• Newspapers
N • Declining R idl
D li i Rapidly
• TV • DVR/TiVo
• Telemarketing • Do Not Call List
• Direct Mail • 1%-2% Yield
• Print Ads • Rising Costs
• E-Mail • Spam Software
5
6. The statistics are astonishing
• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without a
website
• 78 — Percentage of households with two or
more computers2
• 82 — Percentage of local searches that result
in offline action3
•0 — Without a web presence, you have 0%
presence
chance in connecting with local
consumers performing online searches
1
Google July 25,2008
2
2007 Market Report by Jupiter 6
3
Study by Comscore Networks (Click Z August 2nd, 2007)
7. Having a website isn’t enough
• How do people find it?
• How do you drive traffic
y
to a website?
• Are you satisfied with your
current web presence?
Search optimization companies are far too
expensive for most businesses!
7
8. The Solution
AdzZoo’s Custom Designed Geo-Targeted
Push and Pull Web-Campaigns
AdzZoo’s
5 Campaign Fronts
Develop Google & Push Monitor
Geo-Targeted
Optimized Yahoo Map Campaign Campaign for
Placements
Website Integration Development effectiveness
8
9. Optimized Website
Optimized
Website
W b it
Search Keyword
Optimized Optimized
9
11. Provide access to potential customers
through Google and Yahoo maps
Google &
Yahoo Maps
Smart Phone GPS
Accessible Accessible
11
12. Implement push campaign with high traffic
websites like CNN, ASK, Facebook, etc.
, , ,
Push
Campaign
C i
Search
Ad Network
Network
12
13. Continuous monitoring to insure
effectiveness on all campaign aspects
p g p
Monitor
Campaign
C i
Continuous Continuous
Tracking
T ki Optimization
O ti i ti
13
14. Campaign Options
• Neighborhood Campaign $119.99
$119 99 /mo
• Community Campaign $179.99 /mo
• Area Campaign $269.99 /mo
• Regional Campaign
g p g $399.99 /mo
All Plans have 1 time design fee of $49.99
(Waved for Annual Contracts)
14
15. Discount Pricing
• AdzZoo Campaigns can be
implemented in:
– 3 M th periods
Month i d
– 6 Month periods
• ( % Discount)
(5% )
– 12 Month periods
• (10% Di
Discount & $49 95 D i F W
t $49.95 Design Fee Waved)
d)
15
16. What customers can expect in the first 72
hours
• Welcome e-mail containing info about
their website and keyword campaign
• Visible web presence on Google based
on keyword searches (In Most Circumstances)
• C ll from AdzZoo providing Google PIN
Call f Ad Z idi G l
& instructions for Google map listing
• Business pushed out on Google’s ad
networks
16
