Webinar - Can your company survive without connectedness? w/ Oscar Berg

Collaboration Featuring Oscar Berg,
Insights Future Office Evangelist

Can Your Company
Survive Without
Connectedness?

Agenda
Webinar introduction (5 mins)

Oscar Berg (40 mins)
o The business case for connectedness
o Barriers to embracing social business
o How to drive connectedness

Q&A session (15 mins)

About Oscar Berg
The Content Economy blogger,
future office evangelist at Tieto

Expertise:
● Needs of knowledge workers
● How to leverage mobile, social
and collaboration technology
● How to increase knowledge
sharing, innovation and
productivity

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How to ask questions
• During webinar, use
Questions box.
• Formal Q&A will follow
presentation.

Can your
company survive
without
connectedness?
Oscar Berg
Future Office Evangelist
Tieto
© 2010 Tieto Corporation

Connectedness


Social media is about

“ rethinking how you make plans
when your customers are in

”
the center and in control.
Paul Adams
Senior User Experience Researcher at Google

13 © 2010 Tieto Corporation

Why is it every time I ask for a pair of
“ hands, they come with a brain attached?

Henry Ford ”


“
The only irreplaceable capital an
organization possesses is the
knowledge and ability of its
people. The productivity of that
capital depends on how effectively
people share their competence

”
with those who can use it.

Andrew Carnegie


“
Throughout the primate world, social networks
provide a fast conduit for innovation and
information-sharing that help the group as a
whole to adapt to its environment.
”
Alex Wright, “Glut - Mastering Information Through The Ages”


73% of less successful change
initiatives were led by people
described as having moderate or
weak personal networks.

Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

93% of successful change
initiatives were led by leaders with
strong or very strong personal
networks.

Source: Survey by NEHRA (The Northeast Human Resources Association), May 2009

Goldfish are social and enjoy
the company of other goldfish.
humans
They won't die being alone, but
they really do best with
other goldfish.


Perhaps not like this.


Group
think...

Group
think?
Group
think!

Grrroup
think


The challenges remain

Growth Efficiency

Sustainable
Innovation
Corp. Culture


We need networked enterprises

Share, contribute, Interact beyond
collaborate borders
GROWTH EFFICIENCY

Share ideas & Network, relate,
seek inspiration befriend
SUSTAINABLE
INNOVATION
CORP. CULTURE


3 areas of potential improvement
People and
their intellectual
& social capital

Business operations

Structural capital – the
corporate DNA


It starts with connecting people
• Activated talent & expertise
Connecting people • Improved corporate culture

• Increased productivity
Improving operations • Decreased operational cost

• Increased effectiveness
Building intellectual capital • Accelerated growth

© 2010 Tieto Corporation 27

What keeps your
company from
embracing social
business
practices?

Drivers and barriers to change
Information-seeking Your organization Ignorance &
behavior lack of awareness

Consumerization
Habits & skepticism
of IT & mobility

Digital natives Power & control

You

Democratization Legacy & reactive
of communication IT dept


90% is people,
10% is technology

The technology is the easy part. It’s changing our
own current practices, behaviors (habits) and

attitudes that’s really hard.

A culture shift is needed
Command-and-control Autonomy

Hierarchy-driven work Network-driven work

Formally appointed experts Anyone can contribute

Fear of making mistakes Learning from mistakes


How to tell if your
company is late
to the
collaboration
party?

Reactive Managed Proactive

Strategy None Separated Integrated

Collaboration Me Team Eco-system

Communication Controlled Facilitated Empowered

Legacy Best Next
Practices
Practices Practices Practices

Technology Blocking Unmanaged Integrated

Governance
Adoption Ignorance Policy Self-governing


How to drive
organizational
connectedness –
from the bottom
up or the
top down?

Create a vision

Walk the talk

Engage early
adopters

Share success
stories


Don’t forget to fix the root causes
(motivation / incentives)
I don’t have
time!
I don’t want to!



adoption!
Design for

Why social networking? Because NASA is

“ more than just one expert and one center.

Celeste Merryman, NASA ”


Photo credits:
http://www.sxc.hu/browse.phtml?f=download&id=1135696
http://www.sxc.hu/browse.phtml?f=download&id=840541
http://www.flickr.com/photos/31185501@N04/5634932926/sizes/l/in/photostream/
http://www.nasa.gov/images/content/235794main_GPN-2006-000025_full.jpg

Questions? Comments?
Oscar Berg Isaac Garcia, CEO
Tieto.com CentralDesktop.com

Oscar.Berg@tieto.com ceo@centraldesktop.com
Twitter: @oscarberg Twitter: @isaacgarcia

Webinar - Can your company survive without connectedness? w/ Oscar Berg

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