Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Gestalt principles
Semelhante a Gestalt principles (20)
Último
Último (20)
Gestalt principles
- 2. Max Wertheimer ● The Phi Phenomenon https://www.youtube.com/watch?v=sQTRx9Q872M https://www.youtube.com/watch?v=icu0rTSEibA ● The Whole is greater than sum of its parts Eg: Human , Our Design Discussions , UX Process We pay attention to the whole first, then we see its parts. _O_P Stereograms (You cannot see both :P at the same time) We are good at recognising similarities and differences
- 3. What do you see here
- 4. What do you see first
- 5. You cannot see both together :)
- 6. Developers Worry Font Family/ Font size Curves / Edges Shadows Padding / Margins Navigation Buttons Tabs Header / Sidebar Footer
- 8. What developers should do? You should always start with the container, or the overall structural shell of a design. Forget the details and individual components for now. Once the structure is finalised we should focus on the details.
- 11. Law Of Closure “When seeing a complex arrangement of elements, we tend to look for a single, recognizable pattern.”
- 23. Law Of Figure / Ground
- 24. Camouflage
- 28. Humans like organising things. Why?
- 30. What is information architecture? Card Sorting Technique? How will you style the results?
- 31. Law Of Similarity Items that share similar characteristics are perceived as a group. The items that do not share similar characteristics are perceived as different. Eg : Group of boys and girls
- 33. Uses ● Navigation links at the top ● Main Nav links are bold , sub navs are normal weight ● Newspaper headlines ● Active link, visited , hover states, etc ● Breadcrumbs ● Grids ● Warning icon , Error icons near the text by giving common icons
- 34. Law Of Proximity Items that are close to each other are perceived as a group. The items that are far apart are perceived as part of different groups. Eg: Two boys standing close together and another far from them.
- 37. Uses ● Margins and paddings ● Header, sidebar, main content, footer, navigation
- 38. Law Of Meaningfulness The elements which form a part of the meaningful whole are perceived as a group. The elements that are not part of the meaningful whole are not perceived as a group. Eg: Boys standing next to his car.
- 40. Find the Odd man out Soap , Towel , Mixer Grinder , Shower
- 41. Why? House ● Kitchen ● Hall ● Bathroom ● Bedroom Familiarity ?? They perform certain tasks ??
- 42. Uses / Application Keep the users mental model in mind Humans are context based Skeuomorphism - Tabs
- 43. Law Of Common Fate Objects that are moving in same direction are perceived as part of a single group. Objects moving in different directions are perceived as part of different gro http://psychlopedia.wikispaces.com/file/view/Common.gif/113197177/Common.gifups Eg : Group of engineers and non-engineers
- 44. Application Parallax Scrolling Hover states, animations Tooltips Enabling of the save button after user action
- 45. Law Of Continuation Perceptual organisation which identifies the human ability to determine object constancy when the whole object is not completely visible. Remember Newtons 3rd Law
- 50. Application Why people like scrolling? Why single layout is prefered?
- 51. Law Of Element Connectedness The perceptual tendency to group elements together that are connected to each other.
- 53. Examples Remember the diagrams that we made in exams Adobe Reader comment
- 55. Law Of Common Region The perceptual tendency to group elements together that share a common region.
- 57. Application ?
- 58. Law Of Synchrony The perceptual tendency to group elements that share some common behaviour. Similar to common fate.
- 59. Applications Caret open close to show hierarchy Hide show different elements on single click
- 60. Symmetry and Balance “People tend to perceive objects that are symmetrical to be more beautiful.”
Notas do Editor
- Reference : http://www.smashingmagazine.com/2014/03/28/design-principles-visual-perception-and-the-principles-of-gestalt/ http://webdesign.tutsplus.com/articles/the-gestalt-principle-design-theory-for-web-designers--webdesign-1756 http://webdesign.tutsplus.com/categories/design-theory http://www.andyrutledge.com/gestalt-principles-2-similarity.php http://blog.templatemonster.com/2012/04/19/gestalt-continuity-law-templatemonster-templates/ http://www.vanseodesign.com/web-design/gestalt-principles-of-perception/
- Emergence (the whole is identified before the parts) Reification (our mind fills in the gaps) - SO_P - We like to fill in the gaps .. Can you fill _O_P Multi-stability (the mind seeks to avoid uncertainty) - Our Brain is Single Processing Unit Invariance (we’re good at recognizing similarities and differences)
- Design is a language which we use to communicate with our users.
- You can either see a vase or face. You cannot see both at the same time. If you pay more attention there is no face or vase , they are just some random lines. Our mind tries to combine the information as a whole and we don't pay attention to its parts. We saw the whole We filled in the gaps - Even if there is no eyes we still can see the black thing as a human face We can only see one thing at a time We can recognise the face and the difference between the two face as a vase. So this shows that we are good at recognising similarities (the human face ) and the difference (vase) REMI Reification Emergence Multi-Stability Invariance
- As a developer we work inside out . That is we first create the small parts and many such parts becomes the whole. But the viewer sees the whole first and then its parts. The customer sees the whole site first. So if its looks good to him , then he looks it to the detail. So we have to keep this in mind as a designer.
- When I was back in college, one of my professors summed up this in a simple sentence, he said “if you see a design, like it, then decide to work on adjusting details, then you know it’s a good design, however if you start to adjust first to try to make yourself like it… then you know it’s a bad design… don’t waste your time trying to fix it… just change it as a whole”, this professor understood the magic key in any design… we see things as a whole, not as the sum of its parts. Try to choose the structure in creative way
- Moral Of Story : Start from the outside and work inside. Both are important but developers pay more attention to minute details or smalll parts , pay attention to the whole as well. Think about the Big Picuter.
- We try to see the simplest form of the world presented. We try to see the world from the knowledge we already have or the patterns that we already know. We hate complexity. All that we are trying to do is make the world easier. We hate complexity, because our brain has to do more processing to understand the complexity.
- http://blog.market8.net/b2b-web-design-and-inbound-marketing-blog/gestalt-b2b-web-design-principles-%E2%80%93-part-5-closure Simple lines , incomplete borders are sufficient , no need of giving complete borders. People will fill in the required informations.
- Movie Theatres
- Can closure only be applied in logos?? Can we use this in our workflows as well. Find some examples. How can we use this closure concept in workflow design? Ever wondered why the user continuously clicked on the submit when he did not get any feedback.The user filled in the gap and thought that he made mistake. Why did he get this feeling. He is not familiar to the system and as the system did not respond to him as per his expectation, he thought that he is not doing as the system wants. We should take care that the user filling the information / that is the user inference is what we want him to infer and not something else. If the user infers something other than we want him to then that is a design flaw. The above case is a good example of that. The system is processing him request at the backend , this gap is inferred as the user had done some mistake and not as he has to wait. So we need to fill unnecessary gaps. If we provide proper feedback, the user will fill not fill info and this will make him less frustrated.
- We pay attention to the figure and ignore the background. We are good at recognising similarities and differences. There is more information to be processed when there is a difference compared to when there is similarity. You should keep this in mind while designing The black square is the information that you want the user to see (Your content). The white screen is your background (Your structure or part of it). If the user is focusing more on your structure or is finding it difficult to reach or distinguish your content, then the design is flawed. If you have a complex structure , you can use this principle to direct the user to the content by highlighting its background.
- It is a threat.
- We can do design unconsciously or consciously We can manage a team using some process or randomly. A successfully managed team will have some aspects of the process unknowingly. Without the knowledge you can manage successfully. But you will not able to justify the decisions you make. But when you know a process you will be confident and you can take the same knowledge and apply in other projects. It becomes a template and you become more consistent. Common language to talk about Consistent It improves the design as we will avoid common mistakes Justify your design decisions Our brain is a single processor It can focus on only one thing at a time and it hate complexity Bombardment of information, our brain needs to prioritise and it does this by focusing on the most important thing first . Based on the changes in the environment the focus of our brain shifts Eg : Switch for Fan Our brain differentiates between what is important and what is not important. Any change in environment like something moving is more important , because it can be a threat and we need to focus on that to determine if it is a threat or not. Eg: Disabled buttons become enabled after some use action Once you know you can add these to come up with multiple solutions Eg: 1+9 = 10 , 5+5=10 What we are supposed to look and what we can safely ignore For designers the environment is the web page. And as we are designing the environment we need to take care what that environment constitutes of and what should take focus, When to change the focus and how Eg: As we have variety of house like from a simple to rich . Middle class house , Elite house .Every house is a environment but it differs on your needs. But what you do in those environment remains the same. People will sit , eat , sleep. Know your audience first and then build your environment. Still they will expect a switch or some control to start the AC / Fan or whatever. Eg: Change the placement of a object say change the place where you keep sugar. We expect it to be in some place but it is not there, we search for a while then we ask for help or call some one Building a website is like building a house.
- Your structure should not attack your content. It should help to reach your content.
- All the principle related to organization stem from our ability to view the visual scene and process it in our brain by filling in the details from our experience and forming a meaningful whole so that we take some action. Visual scene has no meaning, it is our brain that attaches meaning to it. If we arrange elements with the knowledge of the way brain works. We are creating a closure so that the brain will fill in those details which we want it to fill, probably. :)
- Design for users goals . Inside a subgroup provide information which helps him to identify the difference.
- Moral : Elements of your website that are similar and you wish that the customers sees them as a group should be styles similarly and vice-versa. Items having similar characteristics behave similarly.
- Objects that are related by some common characteristics are perceived as a group.
- http://blog.templatemonster.com/2012/04/19/gestalt-continuity-law-templatemonster-templates/
- Hicks Law
- Law of grouping is similar to Figure Ground. As when we decide the elements which form group. And after grouping we focus on that group , or consider it as our figure and the other non group elements as ground. All we are trying to do is try to give our limited attention to the something meaningful, than to meaningless things. We want to focus on something meaningful. Figure and ground is how our eye sees things in the world. We can only focus on the image which falls on our retina (central part). Peripheral vision and central vision. Figure and Ground relationship is context based.
- We say a person is beautiful if he has a symmetrical face. This may also be because the asymmetrical animals suffer from diseases, and we have evolved with that knowledge. We like balance over chaos. That why we use grid system. Symmetry helps them to form a flow and continue on it ?