1. Marketing Plan Foundations Global Gadgets Imports

2. Marketing Plan Foundations Cynthia C. Cutright MKT630-0904B-01 Professor Alan Fowler December 6, 2009

3. Introduction Industry Size and Growth Brick & Mortar (B&M) Commerce E-Commerce Consumer Buying Trends Best Sellers Competitors Who, Differences Demographics Age, Gender, Income, Housing

4. Retail Industry Size

5. Housewares Size and Growth - 4.4% + 1%

6. Consumer Buying Trends Cookware High quality, Competitive pricing Bake ware Multi-functional (casseroles, stock pots) Food prep Blenders, Food processors Hair care Oral Care

7. Competitors

8. Demographics

9. Annual Expenditures by Age Group

10. Annual % of M & F Expenditures

11. Annual Income Per Age Group

12. Housing Demographics

13. Conclusion Industry Size and Growth Brick & Mortar (B&M) Commerce E-Commerce Consumer Buying Trends Best Sellers Demographics Age, Gender, Income, Housing Competitors Who, Differences

14. References Bureau, U. C. (2004). Home furnishing stores: 2002. Washington DC: U.S. Department of Commerce. Retrieved December 3, 2009, from http://www.census.gov/prod/ec02/ec0244i10.pdf Bureau, U. C. (2009). Average annual expenditures and characteristics of all consumer units, Consumer Expenditure Survey, 2006-2008. Washington DC: Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/standard/multiyr.pdf Bureau, U. C. (2009). Quarterly retail e-commerce sales: 3rd quarter 2009. Washington DC: U.S. Department of Commerce. Retrieved December 3, 2009, from http://www.census.gov/retail/mrts/www/data/pdf/09Q3.pdf Bureau, U. C. (2009). Table 3. Age of reference person: Average annual expenditures and characteristics, Consumer Expenditure Survey, 2008. Washington DC: Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/Standard/age.pdf

15. References Continued Gill, D. (2009, October). Charging into 2010. HFN Housewares Report, pp. 50, 59. Retrieved December 4, 2009, from http://hfnmag.com/fileadmin/template/main/images/resources/HswRpt10_09.pdf Lillo, A. (2009, October). Will things start cooking next year? HFN Housewares Report, pp. 50, 60-61. Retrieved December 4, 2009, from http://hfnmag.com/fileadmin/template/main/images/resources/HswRpt10_09.pdf Retail Forward, I. O. (2007, July). TrendWatch. Retrieved December 3, 2009, from International Housewares Association: http://www.housewares.org/kc/trend/9.aspx Voted most likely to succeed. (2009, April 6). HFN State of the Industry, pp. 36-41. Retrieved December 4, 2009, from http://hfnmag.com/fileadmin/template/main/images/resources/StateOfTheIndustry09.pdf