My presentation from The Get Engaged Tour, Seattle 2011. The Get Engaged Tour is a conference for Wedding Professionals who want to learn how to use Social Media to strengthen their brand and increase the bottom line and increase connections with a peer network.

1. Blogging for Event
Professionals:
Turn Your Clients
Into Readers
bob dunn - WordPress trainer, coach & blogger

2. How Can A Blog Help My Business
Increase Traffic to Your Website
Reach a Larger Audience
A Great Way of Branding Yourself
Gives You Credibility
Helps You to Reach Out & Know Your Customers

3. Do I really need a blog?
What blogging platform should I use?

4. digital real estate

5. your hub - a self-hosted WordPress site

6. what is better about being self-hosted?
you are not on someone else’s platform - you have more
control over your content
more choices in themes
you can add widgets and plugins
you can use shopping carts
you can add extra SEO
you don’t have to deal with other businesses ads
you can monetize your blog

7. content

8. understand the difference between
writing for Google and writing for
your readers

9. post at least once a week and
be consistent

10. be
useful

11. entertain your
reader

12. revive
old
posts

13. don’t stray to far from
your niche

14. commenting
isn’t dead,
encourage
comments

15. don’t just post your photos
talk about them...

16. driving readers to
your blog

17. a blog is
organically SEO
friendly

18. comment on other blogs

19. guest post
on other
blogs

20. use social media

21. now that they’re here!

22. RSS
(Really Simple Syndication or Rich Site Summary)

23. RSS
(Really Simple Syndication or Rich Site Summary)
Make it easy to sign up for your RSS feed
Create an email signup

24. RSS
(Really Simple Syndication or Rich Site Summary)
Make it easy to sign up for your RSS feed
Create an email signup

25. sharing

26. conversation

27. moderation

28. there was a time for this:
1970’s, listening to Pink Floyd,
and small, funny colored pills

29. engage the conversation

30. ABOUT YOU

31. YOUR PHOTO

32. CONTACT

33. Bob Dunn
425.223.0022
skype: savvywordpress
@bobwp
facebook.com/savvywordpress
linkedin.com/in/bobdunn1