Expert in planning and executing comprehensive marketing strategies in support of business goals and objectives for well known brands in India with sound knowledge of Marketing, Communication & Technology.

1. India’s largest digital media services provider A WPP DIGITAL COMPANY

2. … a group of digital experts who mash up media & technology creatively … We are…

3. Leading Travel Technology Products and services company India’s first travel search engine . Log on to Zoomtra.com to search for cheapest travel solutions. Incubator program that incubates and accelerates digital business ideas … a part of… A Joint venture with WPP Quasar is India’s largest Digital Media and eBusiness solutions company A JV with Yahoo! Tyroo is India’s leading ad-network with its own world class self-serve technology and over 2500 website partners

4. … and service partners for… Technology Automotive Services Internet FMCG

5. INDIA’S ONLY FULL-SERVICE DIGITAL AGENCY LOCAL KNOWLEDGE & ADAPTABILITY EXPERIENCE … as…

6. COMMUNICATION & MEDIA PLANNING … providing end-to-end digital services...

7. … topped with a business protection suite… Quasar Online Centre Of Operations Excellence The only agency with a stand-alone centre to ensure protection against servicing or operational fall-outs Media Buying assistance Campaign execution. Scheduled Updates Intelligence & Analysis Optimization Reporting Results OCOE @

8. The Quasar 360°

9. SNAPSHOT ‘08

10. Why Us?

11. Scale | Efficiency | Experience Of entire Online Online Media being bought in India Scale Efficiency Experience We bring to the table… Top Internet advertisers AoR 20% Lowest CPC / CPM

12. Shows real-time optimization | builds campaign knowledge ..and offer our clients ad-serving control that … A campaign without AD serving Creative file on publisher server Post campaign report, for next campaign reference Campaign period end of Day Quasar is equipped to handle all major AdServers : DoubleClick, ZEDO and Atlas A campaign with AD serving Creative file on publisher server Optimizing when the campaign is live Achieve better overall campaign result Campaign period Real time tracking & adjustments

13. Ad-server based behavioral targeting … and ensure unparalleled targeting… Step 1 User arrives on a Dell page and selects business section. AdServer tags the user into the ‘Business’ category. Step 2 The user is reached by the media campaign. AdServer checks for a ‘Business’ tag. If present ,displays ‘Business’ related ads. If not, displays a generic Dell ad. Buy a Dell XPS for business. Prices dropped!

14. Best-in-class Tools … plus extensive analytics… HBX Analytics Google Analytics

15. Quasar Reporting Structure … and reporting… Matching the achieved figures against booked figures Publisher wise Day wise performance Analysis

16. The capability to optimize media spends: Exchange Optimizer We are also the only agency that has… Traditional points of engagement Level 1 Optimization Level 2 Optimization Save over 30% on regular spends = Higher performance of your marketing dollar

17. There is even more to us than what meets the eye… … enough to warrant a conversation!

18. As some of our clients say.. “ Visa's relationship with Quasar goes back 12 months ever since it forayed into Internet advertising in India. One has noticed that Quasar is always trying to be a step ahead of its client's requirements - for Visa this period saw two critical product launches in the e-commerce space and the team at Quasar brought a lot of passion and domain knowledge in helping establish these two products. Their willingness to go deep into understanding client needs is a big positive and this should hold them in good stead” … . Gagan Maini, Country Marketing Manager “ At Motorola, the Internet plays as significant a role for us to achieve our marketing goals as any other media such as television or print. In India, we have partnered with Quasar, who have helped us execute some very successful Internet campaigns. This has been primarily possible because the Quasar team comprises of Internet specialists, who understand the medium better than any other Indian agency. We are now taking this partnership further by exploring new media opportunities in other emerging markets in the region.” … Trivikram Thakore, Vice President (Marketing) Our experience of working with Quasar Media has been great. The internet, as a vehicle to reach our audiences, presents us great opportunities. I am sure that at Microsoft we will leverage these opportunities successfully with Quasar Media as our online media partners. Onwards, Anurag Gour | Online Marketing Manager

19. Let’s Talk!