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Presentation on social media marketing given to the Box Elder Employer Committee.
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Social media: The new Marketing Frontier - Box Elder
1.
fluid educational series
©Fluid Studio, 2010
2.
presentation presented by
©Fluid Studio, 2010
3.
CONTACT ME
TEXT CASEPHILIP TO 50500 PHILIP CASE 801.362.9991 philc@fluid-studio.net www.fluid-studio.net twitter @casephilip Free service provided by http://contxts.com ©2009 Fluid Studio
4.
previous presentations
©Fluid Studio, 2010
5.
how many have
heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
6.
how many are
on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
7.
there is no
silver bullet ©Fluid Studio, 2010
8.
social Media is
just one tool in the toolbox ©Fluid Studio, 2010
9.
We all have
a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
10.
CIRCLE OF CONCERN
WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
11.
viral Marketing CIRCLE
OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
12.
+
= viral Marketing ©Fluid Studio, 2010
13.
people do not
Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
14.
ENGAGE RESPOND
LISTEN ©Fluid Studio, 2010
15.
you cannot control
the conversation, but you can participate in it ©Fluid Studio, 2010
16.
©Fluid Studio, 2010
17.
although social Media
is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
18.
4 p’s ©Fluid Studio,
2010
19.
4 p’s
product ©Fluid Studio, 2010
20.
4 p’s
product, price ©Fluid Studio, 2010
21.
4 p’s
product, price, place ©Fluid Studio, 2010
22.
4 p’s
product, price place, proMotion ©Fluid Studio, 2010
23.
3 r’s ©Fluid Studio,
2010
24.
3 r’s
relevant ©Fluid Studio, 2010
25.
3 r’s
relevant, real ©Fluid Studio, 2010
26.
3 r’s
relevant, real, responsive ©Fluid Studio, 2010
27.
4 r’s
relevant, real, responsive, relationship ©Fluid Studio, 2010
28.
side-by-side coMparison
©Fluid Studio, 2010
29.
soMe realities to
consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
30.
soMe realities to
consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
31.
soMe realities to
consider . . . you need a strategy ©Fluid Studio, 2010
32.
soMe realities to
consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
33.
soMe realities to
consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
34.
soMe realities to
consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
35.
soMe realities to
consider . . . 70-20-10 rule (70%=share/educate, 20%=soft sell, 10%=show you are a real person) ©Fluid Studio, 2010
36.
key Questions .
. . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
37.
advertise ©Fluid Studio, 2010
38.
Make inforMation available electronically
©Fluid Studio, 2010
39.
create group/fan pages
©Fluid Studio, 2010
40.
bloW up your
fan base! ©Fluid Studio, 2010
41.
Why do you
Want More fans? ©Fluid Studio, 2010
42.
Why do you
Want More fans? the future is in “earned” Media, not paid. Facebook and other social networks are primary platforms for earned media. ©Fluid Studio, 2010
43.
Why do you
Want More fans? large coMpanies With Well-knoWn brands Will have associates set up pages and those pages can often groW to Millions of users organically and Without Much effort. sMall to MediuM-sized businesses often cannot just set up a page and let the people do the rest. ©Fluid Studio, 2010
44.
Why do you
Want More fans? sMaller and lesser-knoWn brands need to invest heavily in brand developMent and leverage the various social Media channels available to theM to interact directly With their folloWers, fans, and custoMers. ©Fluid Studio, 2010
45.
Why do you
Want More fans? the Measure of success should not be Whether your page boasts 30 or 30,000 fans, but Whether you have successfully attracted a large nuMber of targeted fans. ©Fluid Studio, 2010
46.
tips to add
More Quality fans and folloWers ©Fluid Studio, 2010
47.
tips 1.
use current fans to drive invitations to your facebook page ©Fluid Studio, 2010
48.
tips 1.
use current fans to drive invitations to your facebook page Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans. ©Fluid Studio, 2010
49.
tips 1.
use current fans to drive invitations to your facebook page Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends. ©Fluid Studio, 2010
50.
tips 1.
use current fans to drive invitations to your facebook page ©Fluid Studio, 2010
51.
tips 2.
create contests often ©Fluid Studio, 2010
52.
tips 2.
create contests often Think of new and unique giveaways for those that push new fans your way (and reward them often). ©Fluid Studio, 2010
53.
tips 2.
create contests often Most of the time, it is better to give away more things more frequently than a large grand prize every so often. ©Fluid Studio, 2010
54.
tips 2.
create contests often Examples of potential contests: ©Fluid Studio, 2010
55.
tips 2.
create contests often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) • Restaurant gift certificates • Etc. ©Fluid Studio, 2010
56.
use a "Widget"
to proMote your business ©Fluid Studio, 2010
57.
Widgets Widgets are like
portable Websites that operate With the saMe functionality as the host site but can be eMbedded into a blog, Webpage, or other internet property. this is an optiMal tool for lead generation that can attract clients froM diverse deMographics. ©Fluid Studio, 2010
58.
What does a
Widget look like and hoW does it function? big brothers big sisters of utah ©Fluid Studio, 2010 ©2009 Fluid Studio
59.
What does a
Widget look like and hoW does it function? united Way ©Fluid Studio, 2010
60.
What does a
Widget look like and hoW does it function? national Multiple sclerosis society ©Fluid Studio, 2010
61.
What does a
Widget look like and hoW does it function? rhodes rolls ©Fluid Studio, 2010
62.
What does a
Widget look like and hoW does it function? Widgets are viral! ©Fluid Studio, 2010
63.
e-Mail Marketing • although
it has been around for some time, e-mail advertising is one of the most effective forms of direct electronic marketing. • like most things that are web-based, analytics can be collected and analyzed to help you hone your messaging. used effectively, analytics will help you improve the open and click-through rates over time. ©Fluid Studio, 2010
64.
e-Mail Marketing When
Marketing using e-Mail, use the aida strategy. • attention: the first part of your write-up grabs the readers’ attention. • information: the second part gives them information. • desire: the third part makes them desire your product/service. • action: the fourth part spurs them to action (buy, click through to a website, etc.) ©Fluid Studio, 2010
65.
e-Mail Marketing your e-mail
provider should allow you to review the analytics from your campaign. see “hot spots,” trends, and patterns to help you improve future mailings. ©Fluid Studio, 2010
66.
©Fluid Studio, 2010
67.
©Fluid Studio, 2010
68.
©Fluid Studio, 2010
69.
sMs (texting) services 94%
open rate 15%-50% redeMption rate connect With your custoMers and consuMers on a personal level ©Fluid Studio, 2010
70.
sMs (texting) services recent
caMpaign EXCLUSIVE NEWS exaMples TO SUBSCRIBE: Text: Village To: 29222 MESSAGE: IT’S FREE* Receiving mobile alerts costs you nothing, Village aside from your normal text messaging fees. SEND TO: NO SPAM* 29222 Because of our no-spam policy, you’ll only receive the messages you’ve subscribed to. FOR EXAMPLE: To subscribe 1 1 CREATE a new text message 2 2 TYPE “ Village 3 3 SEND the message to “29222 4 4 ©Fluid Studio, 2010 *This program enforces a strict NO SPAM policy. To cancel at any time text STOP to 29222 For assistance text HELP to 29222
71.
sMs (texting) services recent
caMpaign exaMples Sign Up to Receive Promotions & Special Offers Via Text Message on Your Mobile Phone Example: 208-351-1234 Example: 208-351-1234 1 34 2 35 3 36 4 37 5 38 6 39 7 40 8 41 9 42 10 43 11 44 12 45 13 46 14 47 15 48 16 49 17 50 18 51 19 52 20 53 21 54 22 55 23 56 24 57 25 58 26 59 ©Fluid Studio, 2010 27 60 28 61 29 62 30 63 31 64 32 65 33 66
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