The new report “THE ARTIFICIAL INTELLIGENCE BUSINESS EVOLUTION” by Casaleggio Associati describes and analyzes business models, goals and purposes of Artificial Intelligence developed by B2B companies. B2B Italian Companies digital transformation is the biggest opportunity to produce efficiency and be competitive worldwide. 2018 will be the Artificial Intelligence application year, processes will be revolutionised to support sales, customer service, market analysis and more business areas. The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, was held in Milan in November 2017. The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.

1. #AIBE17 #CasaleggioAssociati
The Artificial
Intelligence
Business Evolution

2. What is Artificial Intelligence?
If the machine could
successfully pretend to be human
then you certainly should consider it
intelligent.
1955, John McCarthy, American
computer scientist and Turing Award
winner
Whether machines can think
is a question about as relevant as the
question of whether submarines can
swim.
Edsger Dijkstra, Dutch computer
scientist

3. The three levels of Artificial Intelligence
AUTOMATION ANALYSIS FORECAST
Source: Casaleggio Associati, 2017

4. The new industrial revolution
INTERNET OF
THINGS
BIG DATA HUMAN SENSES
INTERPRETATION
BLOCKCHAIN SMART
CONTRACTS
Source: Casaleggio Associati, 2017

5. Linear and Exponential Growth
Source: Ray Kurzweil, The Law of Accelerating Returns
1990 20031997
How far can I go with a
30 steps walk?
THE HUMAN GENOME PROJECT
100%
1%

6. 100%
Present and future of AI
1%
2017 2024 - 2027
Source: Casaleggio Associati, 2017

7. #AIBE17 #CasaleggioAssociati
Business application
fields

8. HELP CUSTOMER
SERVICE TEAM
Chorus analyses call center
conversions and can join a
call notifying the operator
about important events and
suggesting how to manage
the call taking into
account customer mood
or the specific problem to
solve.
AI and Customer relationship
AUTOMATIC RESPONSE
CUSTOMER SERVICE
PROJECT CUSTOMER CONTACT
SERVICE
Costa Crociere and Hilton
use robots that
understand and learn
from natural language to
interact with customers
Source: Casaleggio Associati, 2017

9. $1 billion from churn
prevention, customers’ film
choice available in less than
90 seconds thanks to AI
AI and Marketing
CONTENT MANAGEMENT
OPTIMIZATION
HELP CUSTOMERS’
PRODUCT CHOICES
IMPROVE
PROMOTIONS
+346 times engagement
increasing on Facebook,
thanks to emotion and text
analysis automation
Phrasee optimises email
subjects with a better
open rate than humans’
ones 98% of the time
AUTOMATED MARKET
ANALYSIS
Source: Casaleggio Associati, 2017

10. A big italian supplier
uses AI to negotiate
with shopkeepers. It
has improved the
negotiation mark up
and the success rate
AI and Sales
SALESMEN SUPPORTSALES ACTIVITY
AUTOMATION
CREATE SALES METRICS
Nudge analyses news and social
media, identifys the most
interesting prospects and the right
person that can manage them into
the organization
Einstein by Salesforce, born in
september 2016, predicts more
favourable leads
Conversica contacts,
conversates and profiles prospects
via email, when they become
interesting, it gives contacts to the
sales team
Source: Casaleggio Associati, 2017

11. COMPANY KNOW-HOW
ACCESS
15% consumption saving
for $20 billions
Time saving for
picking&packing service
from 60-75’ to 15’, +50%
storehouse capability,
overall ROI 40%
4 out of 5 people met are
hired thanks to selection
process automation
contesting 160
thousandparking
tickets in 21 monthsDECISION MAKING
SUPPORT
AI and Internal Organization
TIME-CONSUMING
ACTIVITIES AUTOMATION
PROCESS OPTIMIZATION
NEW PRODUCTS CREATION
Source: Casaleggio Associati, 2017
Airbus identifies solutions
applied in the past
70% of the time

12. Business application fields
CUSTOMER
RELATIONSHIP
MARKETING
SALES INTERNAL
ORGANIZATION
Chatbot
Triggered Emails
Humanoid robots
Support automation
Contact service
Product choice support
Promotion optimization
Content Management
optimization
Market analysis automation
Sales support
Sales activities automation
Sales data
Company know-how access
Time-consuming activities automation
Decision making support
Process and new products
development optimization
Source: Casaleggio Associati, 2017

13. #AIBE17 #CasaleggioAssociati
AI Trends

14. MARKET VALUE AND IMPACT
MARKET IMPACT
BETWEEN $14 AND
$33 TRILLIONS BY
2025
ADVANCED
ECONOMIES WILL
DOUBLE THEIR
GROWTH RATE
MARKET VALUE
$18,3 BILLIONS BY
THE END OF 2017
Sources: Gartner | Bank of America, Merrill Lynch

15. Annual growth goes from actual 1% to 1,8%, around €200 billions
added.
Without AI With AI
1% 1,8%
Source: Accenture and Frontier Economics
ITALIAN ADDED ANNUAL VALUE

16. Productivity growth
DEVELOPED
COUNTRIES
+40%
ITALY
+12%
Source: Accenture and Frontier Economics

17. Venture Capital
Artificial Intelligence is considered the most interesting target for Venture Capital in 2017.
$3,4
BILLIONS
$9,5
BILLIONS
1,200 investment rounds
2014 2017
Source: Frost & Sullivan

18. #AIBE17 #CasaleggioAssociati
AI Business Strategy
implementation

19. Strategy goals
PROCESS
OPTIMIZATION
NEW SERVICES FOR
COMPANY AND
CUSTOMERS
BUSINESS FUNCTION
SWITCH
Source: Casaleggio Associati, 2017

20. AI implementation process
CREATE COMPANY
CULTURE ON
ARTIFICIAL
INTELLIGENCE
IDENTIFY CONTESTS
WHERE PEOPLE
INTERACT WITH DATA
CREATE AN
INTERVENTION PLAN
IN ORDER OF
PRIORITY
BUILD A COMPETENT
TEAM IN ARTIFICIAL
INTELLIGENCE
Source: Casaleggio Associati, 2017

21. Contexts
IDENTIFY AREAS AND
EVALUATE EACH ONE
DEPENDING ON
RETURNS AND
FEASIBILITY
EVALUATE THE
QUALITY OF
AVAILABLE DATA
IDENTIFY ACHIEVABLE
TARGETS
Source: Casaleggio Associati, 2017

22. Intervention plan and priority
Improve already
automatized
existing
processes
Support people
who deal with
complex
processes
Create new
services to
support business
Create core
services to give a
service or create
a better product
Build inhouse
permanent and
competent team
dedicated to
Artificial
Intelligence
Source: Casaleggio Associati, 2017

23. Where it works
Based on the experience of companies who have already adopted Artificial Intelligence, we
notice success projects if:
Availability of large amount of
Data, that must be plausible
and enough to solve the
problem
Pilot project solves a business
problem
Data may be classified taking
into consideration standards
common to examinated data
There are examples that prove
goals achievability, with similar
data problem solving
Source: Casaleggio Associati, 2017

24. Companies who adopt AI solutions
ARE DIGITALIZED MEDIUM-LARGE
USE AI IN KEY
ACTIVITIES
ADOPT MULTIPLE
TECHNOLOGIES
PREFER GROWTH TO
SAVINGS
CAN COUNT ON
MANAGEMENT SUPPORT
Source: Casaleggio Associati, 2017

25. The AI long spring
1%
2017 2024 - 2027

26. #AIBE17 #CasaleggioAssociati
The Artificial
Intelligence
Business Evolution
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