This presentation gives a brief overview of the Singapore Government sponsored Design Engage program as delivered by Cloud View Pte Ltd with our partners, POTMstudios. Our approach is very much one of making sure that things are right for you, our clients, so the content should be taken as indicative of what could be done. We’d love to create a bespoke approach for you. As of today (Jan 2012) 50% funding is available for successful applicants to do the program with us.

1. Design Engage Programme
Methodology Outline
Carl Griffith
Cloud View Pte Ltd

2. Design Engage Programme Overall objectives
Plan for
Intro Assessment Tools Workshop
Implementation
• The Programme is designed to give you, our clients, an appreciation for,
experience with and a knowledge of Strategic Design Thinking tied to one or more
of your business objectives.
• You will be left with a legacy of the programme so that you have a real change of
culture. This is very important to us
• You will undergo change that is both innovative and game-changing
• We want the change to impact directly on your bottom line
• We will work with you towards creating a Change Roadmap that is clear, strategic,
agreed and, above all, actionable.
• The Core of working is in One on one meetings and a workshop however, a strong
emphasis is given to your preparation and pre-work we ask you to do

3. Overall Program – Why undertake the program?
Plan for
Intro Assessment Tools Workshop
Implementation
• You will learn how to gain a competitive advantage by being able to create a
culture of innovation within your organization
• You will learn more about your customers (and potential customers) allowing you
to create more relevant and desirable products and services
• You will identify new directions and opportunities for growth, expansion and
development directly impacting on your bottom line
• We will help you not be hindered by clinging to tried and tested ways of doing
business and engaging with their customers – we want you to take your eyes off
the rear view mirror
• We will help you create new perspectives and views on the business

4. Overall Program - Objectives
Plan for
Intro Assessment Tools Workshop
Implementation
• Understand how to apply key aspects of Design Thinking in the context of
your particular industry and with reference to your organization’s specific
challenges and areas of opportunity
• Understand how Design Thinking can change the way you look at your
business – help you look at your business from your customers’
perspective and take ideas and inspiration from competitors, other
industries and best-in-class leaders and exponents
• Learn and work with specific Design Thinking tools and techniques to gain
a greater understanding of your customers - helping you create more
relevant product and service offerings
• Learn about the importance of identifying and understanding trends in
your business area

5. Overall Program – Deliverables over and above the
program delivery
Plan for
Intro Assessment Tools Workshop
Implementation
• A comprehensive report from the program detailing and
summarizing the areas covered off and key learnings and
findings. – The ‘workings’
• Culminating in: An actionable business roadmap / strategy
for the you

6. Programme Outline
Plan for
Intro Assessment Tools Workshop
Implementation
• Intro – an introduction to Design Thinking, Course Objectives, Timetable and some
mutual sharing on the current ‘state of play’
• Assessment – where you currently are– where your customers think you are.
• Tools - To introduce you to some specific tools related to design thinking,
encouraging innovation and moving towards a customer centric business focus.
• Workshop - The workshop will act as a focal point for the Design Engage Program
• Plan for Implementation - The wrapping up of all learned in the previous sessions.
The agreement on the Roadmap and the readying of you to start Phase 2 should this
be appropriate.

7. Intro - Objectives
Plan for
Intro Assessment Tools Workshop
Implementation
Duration: (approx) 1.0 day
Objectives of the Intro Section:
For you:
An understanding of what is meant by Design Thinking
What is meant by ‘design’ in this context –
For you to further expand on the ‘current situation’ and share the broad challenges
facing the business (from questionnaires)
An understanding of the the content, objectives and overall agenda of the Design
Engage Program - Examples
For you and us
An collaborative understanding of the challenges to your business, and…
Understand what might constitute a successful program
Identified future plans
Perceived barriers

8. Assessment - Overview
Plan for
Intro Assessment Tools Workshop
Implementation
Duration: 1.0 day Pre Work Possible Tools
Input from
Objectives of the Assessment Section: Client
Specific ‘Sate of Touch Point
In this section, we shall look at your position from a Play’ Analysis
number of new angles – we shall reframe the TOUCHPOINT
Review Trends Analysis:
business. Customer
Business
We shall look at WHERE you are today with your Technology
business – WHERE your clients customers THINK you SCAMPER (self
are (customer perception) assessment)
Stop, Start,
And we shall look at where you are in the broader Continue, More
sense (with respect to Industry Trends, Competitors,
people trends (relevancy to changing customers) etc Thinking like a
$50M company

9. Tools -Overview
Plan for
Intro Assessment Tools Workshop
Implementation
Duration: 1.0 day
Overview of the Tools Section:
To introduce you to some specific tools related to design thinking, encouraging
innovation and moving towards a customer centric business focus.
Focus on hands on experience and use of these tools
Examples of tools:
Creation of Personas
Touch point analysis
Different and new brainstorming techniques
Overcoming orthodoxies
Trends Analysis
Looking at Best in Class examples
Etc

10. Workshop – Overview and Objectives
Plan for
Intro Assessment Tools Workshop
Implementation
Duration: 2.0 days
Overview of the Workshop Section:
The workshop will act as a focal point for the Design Engage Program giving the you the
opportunity to work with us to focus the learnings of the previous sessions into the foundation
of the roadmap
Objectives of the Workshop Section:
Pool all the outputs and inputs from the previous sessions and combine this
with the tools learned
Work in facilitated multi-disciplinary teams to:
Prototype (model) possible new product and service design ideas
Work towards foundation of Actionable Roadmap and Implementation Plan

11. Plan for Implementation
Plan for
Intro Assessment Tools Workshop
Implementation
Duration: 1.0 days
Objectives of the Plan for Implementation Section:
•Formulation and agreement of Plan/Roadmap
•Creating a Brief
•Selecting an appropriate partner / Agency for Phase 2 (if appropriate)
•How to continue to adopt Design Thinking at a strategic level
•What is the legacy of the Programme for the client?
•Follow up meetings

12. Overview of Programme
Component Facilitator count Type of Face to face
Engagement Duration
(days)
Pre Intro n/a Questionnaire n/a
Questioning
Intro Intro 2 Face to Face 1.0
Follow Up n/a Questionnaire n/a
questioning
Assessment Assessment 2 Face to Face 1.0 10 weeks Max
Tools Tools 2/3 Face to Face 1.0
Desk research n/a Desk work n/a
Workshop
exercises
Workshop 3/4 Workshop 2.0
Plan for
Plan for 2 Face to Face 1.0
Implementation Implementation
6.0 days