In May 2018 I was privileged to speak at Accountex 2018, the largest conference in the UK for accountancy and finance professionals. I presented in The FD Forum on: LinkedIn for finance professionals – what you need to know and why it matters.

1. LinkedIn for finance
professionals – what you need
to know and why it matters.

2. Straw poll!

3. Background.
linkedin.com/in/simongrayaca

4. Double-edged sword.
500m+ Focus

5. Personal brand?

6. Build brand YOU!
1. Audience
2. Message.
Yell Out Uniqueness!

7. LinkedIn: ‘SW’ and ‘PET’.
SHOP WINDOW PROACTIVE ENGAGEMENT TOOL
REACTIVE
PROACTIVE
INBOUND
OUTBOUND

8. Climbing through the gears.
1. Updates.
2.Articles.
3.Groups.

9. The ‘hire cycle’.
SEE LIKE TRUST HIRE

10. A real-life example.

11. Thank you and any questions?
How to write a LinkedIn headline!
bit.ly/ccaccountex
careercodex.com
simon.gray@careercodex.com