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@MaggieBuggie
Stockholm, November 2015
Leading Digital
Turning Technology into Business
Transformation
2
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
3
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
The DNA of Digital Masters
DigitalCapability
Leadership Capability
The What:
Using digital technology to transform the customer experience,
operational processes and business models
The How:
Successful transformations depend as much
on how firms manage digital transformation than solely on implementing new
technologies
4
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Digital Masters “Win”
Transformation management intensity
Digitalintensity
Fashionistas Digital Masters
Beginners Conservatives
Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012
+26%
-11%
5
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
The Building Blocks of Digital Capability
Digital has informed and
amplified customer
expectations
Customer Experience Operations Business Model
Customer Understanding
Top Line Growth
Customer Touch Points
Process digitization
Worker enablement
Performance management
Digitally-modified business
New digital business
Digital globalisation
Digital is removing traditional
constraints in operations
Digital business models can
reorder value chains and
create new opportunities
6
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Leadership capabilities turn Digital Investment into Business Advantage
Governance Engagement
VisionTechnology
Create
a shared
transformative
vision of the
digital future
Engage
employees at
scale to make
vision a reality
Establish
strong digital
governance to
steer the course
Fuse IT& business
communities
to build digital skills
& transform
technology
platforms
7
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Digital Masters do things in a Particular way
Design the CX from
the Outside-In
Increase reach
and engagement
with Smart
Investments in
Digital Channels
Put B2C data at the
heart of the experience
Seamlessly Mesh
Physical and Digital
Moments of Truth
8
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
9
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
A Global Consumer Products Company
Insight
Data
Engagement
CX
10
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Customer is King
Don’t avoid the quants
Outside-in/Inside-out
Why would anyone work for me?
Failure rocks
Future-proof
New bedfellows: Re-brokering CXO relationships
The learning organisation
11
Copyright © Capgemini 2015. All Rights Reserved
Leading Digital – Turning Technology into Business Transformation
@ MaggieBuggie November 2015
Maggie Buggie, Vice President
Global Head Digital Sales and Marketing
@maggiebuggie
capgemini.com/dcx
The information contained in this presentation is proprietary.
Copyright © 2015 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
www.capgemini.com
About Capgemini
Now with 180,000 people in over 40 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2014 global revenues
of EUR 10.573 billion.
Together with its clients, Capgemini creates and delivers
business, technology and digital solutions that fit their needs,
enabling them to achieve innovation and competitiveness. A
deeply multicultural organization, Capgemini has developed its
own way of working, the Collaborative Business ExperienceTM,
and draws on Rightshore®, its worldwide delivery model.
Learn more about us at www.capgemini.com.

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Leading Digital Turning Tech into Business Transformation

  • 1. @MaggieBuggie Stockholm, November 2015 Leading Digital Turning Technology into Business Transformation
  • 2. 2 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015
  • 3. 3 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 The DNA of Digital Masters DigitalCapability Leadership Capability The What: Using digital technology to transform the customer experience, operational processes and business models The How: Successful transformations depend as much on how firms manage digital transformation than solely on implementing new technologies
  • 4. 4 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 Digital Masters “Win” Transformation management intensity Digitalintensity Fashionistas Digital Masters Beginners Conservatives Source: Capgemini Consulting-MIT Analysis – Digital Transformation: A roadmap for billion-dollar organizations (c) 2012 +26% -11%
  • 5. 5 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 The Building Blocks of Digital Capability Digital has informed and amplified customer expectations Customer Experience Operations Business Model Customer Understanding Top Line Growth Customer Touch Points Process digitization Worker enablement Performance management Digitally-modified business New digital business Digital globalisation Digital is removing traditional constraints in operations Digital business models can reorder value chains and create new opportunities
  • 6. 6 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 Leadership capabilities turn Digital Investment into Business Advantage Governance Engagement VisionTechnology Create a shared transformative vision of the digital future Engage employees at scale to make vision a reality Establish strong digital governance to steer the course Fuse IT& business communities to build digital skills & transform technology platforms
  • 7. 7 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 Digital Masters do things in a Particular way Design the CX from the Outside-In Increase reach and engagement with Smart Investments in Digital Channels Put B2C data at the heart of the experience Seamlessly Mesh Physical and Digital Moments of Truth
  • 8. 8 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015
  • 9. 9 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 A Global Consumer Products Company Insight Data Engagement CX
  • 10. 10 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 Customer is King Don’t avoid the quants Outside-in/Inside-out Why would anyone work for me? Failure rocks Future-proof New bedfellows: Re-brokering CXO relationships The learning organisation
  • 11. 11 Copyright © Capgemini 2015. All Rights Reserved Leading Digital – Turning Technology into Business Transformation @ MaggieBuggie November 2015 Maggie Buggie, Vice President Global Head Digital Sales and Marketing @maggiebuggie capgemini.com/dcx
  • 12. The information contained in this presentation is proprietary. Copyright © 2015 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini. www.capgemini.com About Capgemini Now with 180,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2014 global revenues of EUR 10.573 billion. Together with its clients, Capgemini creates and delivers business, technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com.