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LEARNING FROM FAILURE Craig Daniel Presentation to Lean Startup Circle Boston September 29, 2011
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most of the case studies are about successes
But it’s easier to learn from the failures
We’ll focus on two common mistakes ,[object Object],[object Object]
The “Services Death Spiral” A customer loves your vision So you fill the gaps with services But the product isn’t “ready” yet And you make something that furthers your vision http://www.flickr.com/photos/wittistanbulsuites/ http://www.flickr.com/photos/matthew_wynn/
Case Study ,[object Object],[object Object],[object Object]
Business Model Hypothesis ,[object Object],[object Object]
Out Of Business: 2010 ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/andrewdyson/
How do you avoid the Services Death Spiral? -or- Split the services out to a new business entity
“ The Rationality Trap” You frantically build your MVP You received overwhelming response You got “out of the building” Your shiny new product is a ghost town
Why does this happen? Humans are horrible at predicting  what they’ll do in the future Humans are irrational with their decision making & http://www.flickr.com/photos/globochem/
Case Study ,[object Object],[object Object],[object Object]
Business Model Hypothesis ,[object Object],[object Object]
Product shelved within 6 months ,[object Object],[object Object],[object Object]
How do you avoid the Rationality Trap? ,[object Object],[object Object],[object Object],[object Object]
In closing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Craig Daniel - Learning From Failure - Lean Startup Circle Boston - September 29, 2011

  • 1. LEARNING FROM FAILURE Craig Daniel Presentation to Lean Startup Circle Boston September 29, 2011
  • 2.
  • 3. Most of the case studies are about successes
  • 4. But it’s easier to learn from the failures
  • 5.
  • 6. The “Services Death Spiral” A customer loves your vision So you fill the gaps with services But the product isn’t “ready” yet And you make something that furthers your vision http://www.flickr.com/photos/wittistanbulsuites/ http://www.flickr.com/photos/matthew_wynn/
  • 7.
  • 8.
  • 9.
  • 10. How do you avoid the Services Death Spiral? -or- Split the services out to a new business entity
  • 11. “ The Rationality Trap” You frantically build your MVP You received overwhelming response You got “out of the building” Your shiny new product is a ghost town
  • 12. Why does this happen? Humans are horrible at predicting what they’ll do in the future Humans are irrational with their decision making & http://www.flickr.com/photos/globochem/
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.