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GOOGLE:  FRIEND OR FOE?
Google Who? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google is Not a Monopoly ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Google? ,[object Object]
RESPECT THE  BIGNESS! ,[object Object],[object Object],How Much is $156 Billion?
Largest Public Companies COMPANY SIZE (MARKET CAP) Microsoft $224 Billion Wal-Mart $192 Billion Apple $165 Billion Berkshire Hathaway $158 Billion Google $156 Billion AT&T $155 Billion Toyota $129 Billion Coca Cola $122 Billion Pfizer $110 Billion
Restaurants COMPANY SIZE (MARKET CAP) McDonald’s $60 Billion YUM $15 Billion Brinker Group $1.5 Billion Wendy’s/Arby’s $2.5 Billion Darden Restaurant Group $5 Billion Total: $84 Billion Google $156 Billion
Booze COMPANY SIZE (MARKET CAP) Diageo $40 Billion Brown Forman $7 Billion Constellation Brands $3 Billion InBev (Budweiser) $75 Billion Molson Coors $9 Billion SAB Miller $38 Billion total $172 Billion Google $156 Billion
Cigarettes COMPANY SIZE (MARKET CAP) Phillip Morris International $93 Billion British American Tobacco $64 Billion Altria (PM in the US) $ 37 Billion total $194 Billion Google $156 Billion
Shipping COMPANY SIZE (MARKET CAP) UPS $70 Billion FedEx $25 Billion Total $95 billion Google $156 Billion
World’s Most Recognizable Brands COMPANY SIZE (MARKET CAP) Coke $122 Billion (since 1886, over half of carbonated beverages worldwide) McDonald’s $60 Billion (since 1954, 31K restaurants in 119 countries) total $ 182 Billion Google $156 Billion
Media Companies COMPANY SIZE (MARKET CAP) Washington Post $4.5 Billion Gannett $2.3 Billion NY Times $1.5 Billion CBS $8.5 Billion Comcast $49 Billion Clear Channel Outdoor $2.5 Billion Lamar $2.5 Billion total $70.8 Billion Google $156 Billion
AND IF YA DON’T KNOW… ,[object Object],[object Object],… Now Ya Know
HOW DID THIS HAPPEN? ,[object Object],[object Object]
HOW DID THIS HAPPEN? ,[object Object],97% of Google's revenue comes from these text ads.
How Does It All Work? ,[object Object],[object Object],[object Object]
It’s Not About the Format. ,[object Object],[object Object],[object Object]
2007 FLASHBACK! ,[object Object],[object Object],[object Object]
A lot has happened since then…
2007: Google Print
2009: Google Print ,[object Object]
2007: Google on the Radio ,[object Object],[object Object]
2007: Google Radio Ads
2009: Google Radio Ads RIP, Google Radio
2007: Google TV Ads ,[object Object]
LONG STORY SHORT ,[object Object],[object Object]
LONG STORY SHORT, cont. ,[object Object],[object Object]
WHAT NOW, THEN? ,[object Object],[object Object],[object Object]
Google: Next-Gen Social Media? ,[object Object],[object Object]
The Anna Nicole Smith strategy ,[object Object]
Yyyyyeeeeeeeeeeahhhhhhh.......... ,[object Object]
What do you do all day?
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
What would ya say ya do here? ,[object Object],[object Object],[object Object],[object Object]
FRIEND OR FOE? ,[object Object],[object Object],[object Object]
An offer you can’t refuse? ,[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object],[object Object],[object Object]
Google Just Getting Warmed Up? ,[object Object],[object Object],[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object]
What’s Up Google’s Sleeve? ,[object Object],[object Object]
Mixed Feelings?
Mixed Feelings? ,[object Object],[object Object]
We’re Frogs. Google is Boiling Us.
We’re Frogs. Google is Boiling Us. ,[object Object],[object Object],[object Object]
We’re Frogs. Google is Boiling Us. ,[object Object]
How Much Anna Nicole is in you?
[object Object]
www.StraightForwardMedia.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.StraightForwardMedia.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Google: Friend or Foe?

  • 1. GOOGLE: FRIEND OR FOE?
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Largest Public Companies COMPANY SIZE (MARKET CAP) Microsoft $224 Billion Wal-Mart $192 Billion Apple $165 Billion Berkshire Hathaway $158 Billion Google $156 Billion AT&T $155 Billion Toyota $129 Billion Coca Cola $122 Billion Pfizer $110 Billion
  • 7. Restaurants COMPANY SIZE (MARKET CAP) McDonald’s $60 Billion YUM $15 Billion Brinker Group $1.5 Billion Wendy’s/Arby’s $2.5 Billion Darden Restaurant Group $5 Billion Total: $84 Billion Google $156 Billion
  • 8. Booze COMPANY SIZE (MARKET CAP) Diageo $40 Billion Brown Forman $7 Billion Constellation Brands $3 Billion InBev (Budweiser) $75 Billion Molson Coors $9 Billion SAB Miller $38 Billion total $172 Billion Google $156 Billion
  • 9. Cigarettes COMPANY SIZE (MARKET CAP) Phillip Morris International $93 Billion British American Tobacco $64 Billion Altria (PM in the US) $ 37 Billion total $194 Billion Google $156 Billion
  • 10. Shipping COMPANY SIZE (MARKET CAP) UPS $70 Billion FedEx $25 Billion Total $95 billion Google $156 Billion
  • 11. World’s Most Recognizable Brands COMPANY SIZE (MARKET CAP) Coke $122 Billion (since 1886, over half of carbonated beverages worldwide) McDonald’s $60 Billion (since 1954, 31K restaurants in 119 countries) total $ 182 Billion Google $156 Billion
  • 12. Media Companies COMPANY SIZE (MARKET CAP) Washington Post $4.5 Billion Gannett $2.3 Billion NY Times $1.5 Billion CBS $8.5 Billion Comcast $49 Billion Clear Channel Outdoor $2.5 Billion Lamar $2.5 Billion total $70.8 Billion Google $156 Billion
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. A lot has happened since then…
  • 21.
  • 22.
  • 24. 2009: Google Radio Ads RIP, Google Radio
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. What do you do all day?
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 53.
  • 54. We’re Frogs. Google is Boiling Us.
  • 55.
  • 56.
  • 57. How Much Anna Nicole is in you?
  • 58.
  • 59.
  • 60.