Overview of the John Deere Lifestyle Brand

1. The Land of
Opportunity.
John Deere Licensed Products.

2. It All Started With The Plow.
With the invention of his famous steel plow in 1837,
John Deere forged the beginnings of Deere & Company.
From the very beginning, the company has been
dedicated to those linked to the land.
2 | The Land of Opportunity | John Deere Licensed Products

3. 175 Years Old and Still Growing
• Now the GLOBAL LEADER in providing HIGH-QUALITY, INNOVATIVE land management
solutions across agriculture, forestry, construction, turf care, landscaping and irrigation.
• Operations in 35 COUNTRIES with MORE THAN 55,000 EMPLOYEES.
• MAJOR GROWTH occurring in BRAZIL, RUSSIA, INDIA, CHINA.
• ANNUAL REVENUES OF OVER $32 BILLION, with a $50 BILLION GOAL by 2018.
3 | The Land of Opportunity | John Deere Licensed Products

4. An Authentic American Brand …
• Ranked ONE OF THE 50 MOST ADMIRED COMPANIES in the world by Fortune magazine.
• Chosen as ONE OF THE WORLD’S MOST ETHICAL COMPANIES by Ethisphere Institute.
• Green and yellow tractor is the MOST RECOGNIZED TRACTOR IN THE WORLD.
• Over 1 MILLION ACTIVE FACEBOOK FANS.
• More than 10 MILLION UNITS of TOYS sold annually.
• Over 1 MILLION HATS sold annually.
• CHILDREN’S BOOT LINE is the TOP PREMIUM SELLING LINE in the market.
• Battery-operated GATOR has been the WORLD’S TOP-SELLING RIDE-ON TOY since 2001.
• 2012 product launches include BUILD-A-BEAR WORKSHOP PARTNERSHIP, MEGA BLOKS
and PREMIUM WORK WEAR.
… Loved by Those Who Love the Land.
4 | The Land of Opportunity | John Deere Licensed Products

5. The Equity of Green & Yellow
John Deere has significant brand equity and staying power,
equal to or greater than brands such as Disney and Nike.
2008 Hall & Partners, John Deere Licensing Study
5 | The Land of Opportunity | John Deere Licensed Products

6. Connecting With Consumer Lifestyles
Demand for John Deere lifestyle products is growing
among these key product categories:
Toys, Games, Books, DVDs, Puzzles | Kids’ Furniture
Apparel, Footwear, Personal Accessories
Core Related Equipment, Attachments, Accessories
6 | The Land of Opportunity | John Deere Licensed Products

7. Contact
DALE W. PASCHKE
Global Manager
Brand Licensing
919-804-2725
PaschkeDaleW@JohnDeere.com
DEAN HAMKE
Global Licensing
Strategy Manager
919-804-2679
HamkeDeanA@JohnDeere.com
BETSY YENNER
Global Licensing Manager
Toys
919-804-2764
YennerElizabethA@JohnDeere.com
KELLYE HASKIN
Global Licensing Manager
Apparel, Footwear, Accessories
919-804-2144
HaskinKellyeD@JohnDeere.com
7 | The Land of Opportunity | John Deere Licensed Products