Advice on how organisations can focus on the four digital transformation foundational pillars – People, Process, Platform and Performance – to drive change and instill digital into their organisation’s DNA.

1. November 2015

2. Andy Iddon
Co-Founder
Building Blocks
Oliver Jäger
Vice President Global
Marketing & Communications
e-Spirit AG

3. “A manually-operated earth displacement device, complete with a
centralised, wooden leverage shaft, a glass-reinforced gripping
mechanism and a flat-headed earth removal platform.”

5. Digital Transformation is Business Transformation.
Technology is just the enabler.

6. Understanding the
customer & delivering
what they want
Meeting customers’
expectations
Operational cost
reduction
Explore new markets,
globalisation, growth
Measureable
performance
Differentiation to
competition

7. C-level support &
budget
Disruptive
entrepreneurial spirit
Roadmap &
vision
Legacy system /
platform integration
Silo teams
Investment needed to
build digital
capabilities

8. Business digital transformation is a foundational change of
operations, infrastructure and culture, which focuses on the
adoption of digital technology and automation in order to gain
competitive advantage and differentiation in a market segment.
It refers to the validation and streamlining of business process
through digital technology adoption, to achieve enhanced
collaboration, communication and interaction between its
partners, employees and clients throughout the customer journey.
It requires creative discipline and sustained commitment from the
wider enterprise, in order to realise the long term benefits.

10. Skills
Ambition
Location
Accountabilities
Politics
Localised
Personalised
Optimised
Context / Data driven
Automation
Single view of customer
Repeatable
Measureable
Optimised
Simplicity
Self service
Accuracy
Relevancy
Desktop
Mobile
Tablet
Touch Kiosk
Call centre
Speed
Relevancy
Local / SEO
Culture / Language
Vendors
Integration
Legacy
Function / Role
Automation
Digital Measurement Framework
Net Promoter Score
Pace of change
Return on Content

12. − Harnessing technology as a competitive advantage.
− Implementing a continuous delivery model.
− Accelerating the pace of IT service delivery.
− Automating business process, dramatically improving time efficiency.
− Cost tracking from service delivery through deployment, ensuring
accountability.
− Simplifying cost structures to show business unit leaders what value
they’re getting for the technologies purchased.
− Using hard data to demonstrate the outcome of IT services delivered,
and the business processes those services are supporting.
Source: cio.com
“Digital business requires
rethinking IT delivery”
- Guillermo Diaz, Cisco CIO

13. The 4 Ps provide you with the
foundations of a Digital DNA.
Technology is the enabler.

15. E
SYSTEMS
APPLICATIONS
PEOPLE
PORTALS
OS
DEV
CLOUD
LOCATIONS
ITMARKETING
CRM
MAM
E-mail
Marketing
Audience &
Market Data
Social
Media
Marketing
Automation
SEO
Video
Streaming
Translation
Web
Analytics
Personalisation
CORPORATE
CONTENT
CLOUD
E-CommerceCONTEXT
DEVELOPER
Ads/ Displays
SALES

16. people, systems,
and applications
(cloud, on-premise)
to access
digital customers at every
touchpoint of the customer journey
to publish
to connect
content with total accuracy
and relevancy across all
channels and devices to engage
Corporate
Content Cloud
Introducing the Corporate Content Cloud Initiative
A new approach to digital transformation that allows organisations …
real-time data, assets
and information

17. It’s Time to Take Your Digital Advantage
Take a new approach that takes full advantage of this digital transformation.

18. Andy Iddon
a.iddon@building-blocks.com
building-blocks.com
Oliver Jäger
jaeger@e-spirit.com
e-spirit.com