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@bryonythomas 
8 signs that you 
need to get more 
strategic about marketing… 
Ⓒ Watertight Marketing Ltd watertightmarketing.com
1) If your people were 
asked what your business 
does, would they say 
different things? 
Ⓒ Watertight Marketing Ltd wawtearteigrthigtmhtamrkaertkinetgi.ncgo.mcom
2) Does your spending on 
marketing show steep 
peaks and troughs over 
the year? 
@bryonythomas 
Ⓒ Watertight Marketing Ltd wwaatetertritgighhtmtmaarrkkeetitningg..ccoomm
3) Do you get enquiries for 
things you either don’t do, 
or would rather not offer? 
@bryonythomas 
Ⓒ Watertight Marketing Ltd watertightmarketing.watertightmarketing.com 
com
4) Do you get lots of 
enquiries that don’t turn into 
paying customers? 
@bryonythomas 
Ⓒ Watertight Marketing Ltd wawteartteigrthigtmhtamrkaertkinetgi.ncgo.mcom
5) Would you struggle to 
break down the key 
sources of paying 
customers? 
@bryonythomas 
Ⓒ Watertight Marketing Ltd wawtearteigrthigtmhtamrkaertkinetgi.ncgo.mcom
6) Would you find that very 
few customers come from 
referrals or repeat business? 
@bryonythomas 
Ⓒ Watertight Marketing Ltd wwaatteerrttiigghhttmmaarrkkeettiinngg..ccoomm
7) Are you overly reliant 
on one big customer, or 
source of new business? 
@bryonythomas 
Ⓒ Watertight Marketing Ltd wawteartteigrthigtmhtamrkaertkinetgi.ncgo.mcom
@bryonythomas 
8) Has your business 
growth reached a plateau 
that you can’t seem to get 
on an upward curve? watertightmarketing.com 
Ⓒ Watertight Marketing Ltd watertightmarketing.com
Mostly YES 
Less than 
3 YES 
Mostly NO 
There is huge opportunity to step things up with 
a clear and structured approach to marketing. 
There is significant opportunity to step things up 
with a clear and structured approach to marketing. 
Woohoo! Let me call you to be a case study 
in my second edition of Watertight Marketing! 
Ⓒ Watertight Marketing Ltd watertightmarketing.com
“Without doubt this is the best book on 
small business marketing I have 
read. A no-nonsense, honest-to 
goodness, blueprint that any 
small business can implement 
★★★★★ 
UNANIMOUS AMAZON RATING 
and improve their bottom line.” ! 
Jason Morris, Profit Engine
Thank you! 
@bryonythomas 
.COM

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8 signs that you need to get more strategic about marketing

  • 1. @bryonythomas 8 signs that you need to get more strategic about marketing… Ⓒ Watertight Marketing Ltd watertightmarketing.com
  • 2. 1) If your people were asked what your business does, would they say different things? Ⓒ Watertight Marketing Ltd wawtearteigrthigtmhtamrkaertkinetgi.ncgo.mcom
  • 3. 2) Does your spending on marketing show steep peaks and troughs over the year? @bryonythomas Ⓒ Watertight Marketing Ltd wwaatetertritgighhtmtmaarrkkeetitningg..ccoomm
  • 4. 3) Do you get enquiries for things you either don’t do, or would rather not offer? @bryonythomas Ⓒ Watertight Marketing Ltd watertightmarketing.watertightmarketing.com com
  • 5. 4) Do you get lots of enquiries that don’t turn into paying customers? @bryonythomas Ⓒ Watertight Marketing Ltd wawteartteigrthigtmhtamrkaertkinetgi.ncgo.mcom
  • 6. 5) Would you struggle to break down the key sources of paying customers? @bryonythomas Ⓒ Watertight Marketing Ltd wawtearteigrthigtmhtamrkaertkinetgi.ncgo.mcom
  • 7. 6) Would you find that very few customers come from referrals or repeat business? @bryonythomas Ⓒ Watertight Marketing Ltd wwaatteerrttiigghhttmmaarrkkeettiinngg..ccoomm
  • 8. 7) Are you overly reliant on one big customer, or source of new business? @bryonythomas Ⓒ Watertight Marketing Ltd wawteartteigrthigtmhtamrkaertkinetgi.ncgo.mcom
  • 9. @bryonythomas 8) Has your business growth reached a plateau that you can’t seem to get on an upward curve? watertightmarketing.com Ⓒ Watertight Marketing Ltd watertightmarketing.com
  • 10. Mostly YES Less than 3 YES Mostly NO There is huge opportunity to step things up with a clear and structured approach to marketing. There is significant opportunity to step things up with a clear and structured approach to marketing. Woohoo! Let me call you to be a case study in my second edition of Watertight Marketing! Ⓒ Watertight Marketing Ltd watertightmarketing.com
  • 11. “Without doubt this is the best book on small business marketing I have read. A no-nonsense, honest-to goodness, blueprint that any small business can implement ★★★★★ UNANIMOUS AMAZON RATING and improve their bottom line.” ! Jason Morris, Profit Engine