SlideShare uma empresa Scribd logo
1 de 18
Social Media How To’s For Beginners to Experts


                            chris giovagnoni
                             twitter: @g9ine
                      cgiovagnoni@us.ci.org

                                   brian barela
                         twitter: @brianbarela
                      brian.barela@uscm.org
wifi: Bruno
     password: CLANC0809WE


    facebook: search CLASocial

leave card and we will email you
                the slides/notes
Homebase, Outposts, Passports




                      via chris brogan
                     chrisbrogan.com
Homebase:
The eventual site where you hope people
  come to interact with you the MOST.
Homebase:

  Many ministries manage their online
places as though they are equal in value.
Outposts:

An online place that you maintain for interaction
            and promotion, with the
    purpose of driving people towards your
                  homebase.
Outposts:

 Many ministries take on multiple outposts
without thinking through the time and energy
     and goals required to be effective.
There is value in “grabbing” online profiles for
your ministry to prevent others from co-opting
    your brand and prepare for the future.
Passports:

  Profiles to use on various social sites that
 establish credibility, trust, and provide easy
                     access.

De-personalize and de-centralize management
        of online ministry properties.
passports
Increased Effectiveness Will Occur When:

Online properties complement one another and
 amount of time & money spent match your
      organization’s values and priorities.
Facebook Page             Ministry Homepage


                Twitter                       Google




                Ministry Blog--Homebase
Practical strategies to encourage service, donations,
                   and participation.
obstacles!
donors and constituents
outpost 1       outpost 2         outpost 3


                donors

        Ministry Blog--Homebase

             constituents


outpost 1       outpost 2         outpost 3
outpost 1       outpost 2     outpost 3



            donor homebase

             constituent hb



outpost 1       outpost 2     outpost 3
to read more on homebases, outposts, passports

    http://www.chrisbrogan.com/a-simple-presence-
                      framework/

  http://www.chrisbrogan.com/using-outposts-in-your-media-
                          strategy/

 http://kylelacy.com/home-bases-outposts-and-frontiers-
                    using-social-media/

Mais conteúdo relacionado

Destaque

MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNS
MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNSMOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNS
MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNSMABSIV
 
Results of the Study on Multiple Lending and the Challenges Faced by Banks
Results of the Study on Multiple Lending and the Challenges Faced by BanksResults of the Study on Multiple Lending and the Challenges Faced by Banks
Results of the Study on Multiple Lending and the Challenges Faced by BanksMABSIV
 
2012 04 stipo van stad maken naar stad zijn hv a
2012 04 stipo van stad maken naar stad zijn hv a2012 04 stipo van stad maken naar stad zijn hv a
2012 04 stipo van stad maken naar stad zijn hv aStipo
 
Zend Framework na IV SAE UFPR 2010
Zend Framework na IV SAE UFPR 2010Zend Framework na IV SAE UFPR 2010
Zend Framework na IV SAE UFPR 2010Flávio Lisboa
 
Construção do modelo de capacitação do gestor público estratégico do Espírito...
Construção do modelo de capacitação do gestor público estratégico do Espírito...Construção do modelo de capacitação do gestor público estratégico do Espírito...
Construção do modelo de capacitação do gestor público estratégico do Espírito...CONGESP
 
Pensamentos e reflexões em 2011
Pensamentos e reflexões em 2011Pensamentos e reflexões em 2011
Pensamentos e reflexões em 2011Aclecio Dantas
 
An Introduction to the Investor Advisory Service (Handout)
An Introduction to the Investor Advisory Service (Handout)An Introduction to the Investor Advisory Service (Handout)
An Introduction to the Investor Advisory Service (Handout)Doug Gerlach
 
Rio de Janeiro Visto de Cima
Rio de Janeiro Visto de CimaRio de Janeiro Visto de Cima
Rio de Janeiro Visto de CimaDG1 Divulgue
 
Trabalho Edu Comparada 23 01 2010
Trabalho Edu Comparada 23 01 2010Trabalho Edu Comparada 23 01 2010
Trabalho Edu Comparada 23 01 2010catherineee
 
How to Use Twitter and LinkedIn for Business in 20 minutes
How to Use Twitter and LinkedIn for Business in 20 minutesHow to Use Twitter and LinkedIn for Business in 20 minutes
How to Use Twitter and LinkedIn for Business in 20 minutesChris Moody
 
De qué hablo cuando hablo de emprender
De qué hablo cuando hablo de emprenderDe qué hablo cuando hablo de emprender
De qué hablo cuando hablo de emprenderAndrés Romero
 
Capacity Strengthening and Knowledge Management: Achievements in 2010 and Pla...
Capacity Strengthening and Knowledge Management:Achievements in 2010 and Pla...Capacity Strengthening and Knowledge Management:Achievements in 2010 and Pla...
Capacity Strengthening and Knowledge Management: Achievements in 2010 and Pla...CIAT
 

Destaque (19)

DasLux Information
DasLux InformationDasLux Information
DasLux Information
 
MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNS
MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNSMOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNS
MOBILE COMMERCE INNOVATIONS: NEW IDEAS & RETURNS
 
Results of the Study on Multiple Lending and the Challenges Faced by Banks
Results of the Study on Multiple Lending and the Challenges Faced by BanksResults of the Study on Multiple Lending and the Challenges Faced by Banks
Results of the Study on Multiple Lending and the Challenges Faced by Banks
 
Alexander catacoli
Alexander catacoliAlexander catacoli
Alexander catacoli
 
Тема 17
Тема 17Тема 17
Тема 17
 
2012 04 stipo van stad maken naar stad zijn hv a
2012 04 stipo van stad maken naar stad zijn hv a2012 04 stipo van stad maken naar stad zijn hv a
2012 04 stipo van stad maken naar stad zijn hv a
 
Zend Framework na IV SAE UFPR 2010
Zend Framework na IV SAE UFPR 2010Zend Framework na IV SAE UFPR 2010
Zend Framework na IV SAE UFPR 2010
 
Construção do modelo de capacitação do gestor público estratégico do Espírito...
Construção do modelo de capacitação do gestor público estratégico do Espírito...Construção do modelo de capacitação do gestor público estratégico do Espírito...
Construção do modelo de capacitação do gestor público estratégico do Espírito...
 
Trading StocksSemanal18/03/2011
Trading StocksSemanal18/03/2011Trading StocksSemanal18/03/2011
Trading StocksSemanal18/03/2011
 
Simmons_OIC 3-20-14
Simmons_OIC 3-20-14Simmons_OIC 3-20-14
Simmons_OIC 3-20-14
 
1
11
1
 
Pensamentos e reflexões em 2011
Pensamentos e reflexões em 2011Pensamentos e reflexões em 2011
Pensamentos e reflexões em 2011
 
An Introduction to the Investor Advisory Service (Handout)
An Introduction to the Investor Advisory Service (Handout)An Introduction to the Investor Advisory Service (Handout)
An Introduction to the Investor Advisory Service (Handout)
 
Rio de Janeiro Visto de Cima
Rio de Janeiro Visto de CimaRio de Janeiro Visto de Cima
Rio de Janeiro Visto de Cima
 
Trabalho Edu Comparada 23 01 2010
Trabalho Edu Comparada 23 01 2010Trabalho Edu Comparada 23 01 2010
Trabalho Edu Comparada 23 01 2010
 
How to Use Twitter and LinkedIn for Business in 20 minutes
How to Use Twitter and LinkedIn for Business in 20 minutesHow to Use Twitter and LinkedIn for Business in 20 minutes
How to Use Twitter and LinkedIn for Business in 20 minutes
 
De qué hablo cuando hablo de emprender
De qué hablo cuando hablo de emprenderDe qué hablo cuando hablo de emprender
De qué hablo cuando hablo de emprender
 
AsséDio
AsséDioAsséDio
AsséDio
 
Capacity Strengthening and Knowledge Management: Achievements in 2010 and Pla...
Capacity Strengthening and Knowledge Management:Achievements in 2010 and Pla...Capacity Strengthening and Knowledge Management:Achievements in 2010 and Pla...
Capacity Strengthening and Knowledge Management: Achievements in 2010 and Pla...
 

Semelhante a CLA 2012--Social Media How To's for Beginners to Experts

CLA Social Presentation 2011
CLA Social Presentation 2011CLA Social Presentation 2011
CLA Social Presentation 2011Brian Barela
 
CLA Social Presentation 11
CLA Social Presentation 11CLA Social Presentation 11
CLA Social Presentation 11Brian Barela
 
Breakout Session: Don't Be Afraid of Social Media
Breakout Session: Don't Be Afraid of Social MediaBreakout Session: Don't Be Afraid of Social Media
Breakout Session: Don't Be Afraid of Social MediaCode Communications
 
Theories on the Job & Your Future - A Message to Undergraduates
Theories on the Job & Your Future - A Message to UndergraduatesTheories on the Job & Your Future - A Message to Undergraduates
Theories on the Job & Your Future - A Message to UndergraduatesBrian Swanick
 
In Blurbs Media Kit
In Blurbs Media KitIn Blurbs Media Kit
In Blurbs Media KitinBlurbs
 
Ten Tactics to Raise Money Online
Ten Tactics to Raise Money OnlineTen Tactics to Raise Money Online
Ten Tactics to Raise Money OnlineMarcie Wagner
 
Do-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.FactorDo-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.FactorGerris
 
Social Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small BusinessSocial Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small BusinessInGe, Incorporated
 
SECAF Event: Social Media in Government
SECAF Event: Social Media in GovernmentSECAF Event: Social Media in Government
SECAF Event: Social Media in GovernmentElizabeth Shea
 
Websites for Leaders: Inspiring Action to Grow Your Community
Websites for Leaders: Inspiring Action to Grow Your CommunityWebsites for Leaders: Inspiring Action to Grow Your Community
Websites for Leaders: Inspiring Action to Grow Your CommunityEric Huber
 
Women in development
Women in developmentWomen in development
Women in developmentguest1945e7ca
 
How do Businesses Benefit from Social Media
How do Businesses Benefit from Social MediaHow do Businesses Benefit from Social Media
How do Businesses Benefit from Social MediaPierpont Communications
 
Citrix Online "Foursquare for Business"
Citrix Online "Foursquare for Business"Citrix Online "Foursquare for Business"
Citrix Online "Foursquare for Business"Ogilvy Consulting
 
Social Media Basics Presentation To Parents As Teachers Natl Conf
Social Media Basics Presentation To Parents As Teachers Natl ConfSocial Media Basics Presentation To Parents As Teachers Natl Conf
Social Media Basics Presentation To Parents As Teachers Natl ConfSweet Tea Communications
 
Socializing State Dept. Websites
Socializing State Dept. WebsitesSocializing State Dept. Websites
Socializing State Dept. WebsitesEric Schwartzman
 
Interactive Minds May Presentations on Twitter
Interactive Minds May Presentations on TwitterInteractive Minds May Presentations on Twitter
Interactive Minds May Presentations on TwitterInteractive Minds
 
Social Networking - CWCC
Social Networking - CWCCSocial Networking - CWCC
Social Networking - CWCCDeborah Krier
 
Trade nassau presentation social media seminar
Trade nassau presentation social media seminarTrade nassau presentation social media seminar
Trade nassau presentation social media seminarBasil Puglisi
 

Semelhante a CLA 2012--Social Media How To's for Beginners to Experts (20)

CLA Social Presentation 2011
CLA Social Presentation 2011CLA Social Presentation 2011
CLA Social Presentation 2011
 
CLA Social Presentation 11
CLA Social Presentation 11CLA Social Presentation 11
CLA Social Presentation 11
 
Breakout Session: Don't Be Afraid of Social Media
Breakout Session: Don't Be Afraid of Social MediaBreakout Session: Don't Be Afraid of Social Media
Breakout Session: Don't Be Afraid of Social Media
 
Theories on the Job & Your Future - A Message to Undergraduates
Theories on the Job & Your Future - A Message to UndergraduatesTheories on the Job & Your Future - A Message to Undergraduates
Theories on the Job & Your Future - A Message to Undergraduates
 
In Blurbs Media Kit
In Blurbs Media KitIn Blurbs Media Kit
In Blurbs Media Kit
 
Ten Tactics to Raise Money Online
Ten Tactics to Raise Money OnlineTen Tactics to Raise Money Online
Ten Tactics to Raise Money Online
 
Do-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.FactorDo-It-Yourself PR for E.Factor
Do-It-Yourself PR for E.Factor
 
Social Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small BusinessSocial Media Week 2013 Social Networking for Small Business
Social Media Week 2013 Social Networking for Small Business
 
SECAF Event: Social Media in Government
SECAF Event: Social Media in GovernmentSECAF Event: Social Media in Government
SECAF Event: Social Media in Government
 
Websites for Leaders: Inspiring Action to Grow Your Community
Websites for Leaders: Inspiring Action to Grow Your CommunityWebsites for Leaders: Inspiring Action to Grow Your Community
Websites for Leaders: Inspiring Action to Grow Your Community
 
Women in development
Women in developmentWomen in development
Women in development
 
How do Businesses Benefit from Social Media
How do Businesses Benefit from Social MediaHow do Businesses Benefit from Social Media
How do Businesses Benefit from Social Media
 
Citrix Online "Foursquare for Business"
Citrix Online "Foursquare for Business"Citrix Online "Foursquare for Business"
Citrix Online "Foursquare for Business"
 
Social Media Basics Presentation To Parents As Teachers Natl Conf
Social Media Basics Presentation To Parents As Teachers Natl ConfSocial Media Basics Presentation To Parents As Teachers Natl Conf
Social Media Basics Presentation To Parents As Teachers Natl Conf
 
Socializing State Dept. Websites
Socializing State Dept. WebsitesSocializing State Dept. Websites
Socializing State Dept. Websites
 
Interactive Minds May Presentations on Twitter
Interactive Minds May Presentations on TwitterInteractive Minds May Presentations on Twitter
Interactive Minds May Presentations on Twitter
 
Women in development
Women in developmentWomen in development
Women in development
 
Social Networking - CWCC
Social Networking - CWCCSocial Networking - CWCC
Social Networking - CWCC
 
Trade nassau presentation social media seminar
Trade nassau presentation social media seminarTrade nassau presentation social media seminar
Trade nassau presentation social media seminar
 
Social media econ dev
Social media  econ devSocial media  econ dev
Social media econ dev
 

Mais de Brian Barela

Developing a Donor Focused Communication Strategy
Developing a Donor Focused Communication StrategyDeveloping a Donor Focused Communication Strategy
Developing a Donor Focused Communication StrategyBrian Barela
 
SLI Social Media Action Learning Presentation
SLI Social Media Action Learning PresentationSLI Social Media Action Learning Presentation
SLI Social Media Action Learning PresentationBrian Barela
 
SLI AL Report--Social Media
SLI AL Report--Social MediaSLI AL Report--Social Media
SLI AL Report--Social MediaBrian Barela
 
Recruiting for Winter Conference Using Digital
Recruiting for Winter Conference Using DigitalRecruiting for Winter Conference Using Digital
Recruiting for Winter Conference Using DigitalBrian Barela
 
Digital Competency for US Campus Ministry
Digital Competency for US Campus MinistryDigital Competency for US Campus Ministry
Digital Competency for US Campus MinistryBrian Barela
 
Social Media and MPD--Orlando 2011
Social Media and MPD--Orlando 2011Social Media and MPD--Orlando 2011
Social Media and MPD--Orlando 2011Brian Barela
 
Accelerate Your Local Movement Using Social Media
Accelerate Your Local Movement Using Social MediaAccelerate Your Local Movement Using Social Media
Accelerate Your Local Movement Using Social MediaBrian Barela
 
Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011Brian Barela
 
Using Mobile Video for College/Campus Ministry
Using Mobile Video for College/Campus MinistryUsing Mobile Video for College/Campus Ministry
Using Mobile Video for College/Campus MinistryBrian Barela
 
Sex Talk Fall 2010 Submitted by Tim Casteel
Sex Talk Fall 2010 Submitted by Tim CasteelSex Talk Fall 2010 Submitted by Tim Casteel
Sex Talk Fall 2010 Submitted by Tim CasteelBrian Barela
 
Facebook Fan Page Training for Ministry
Facebook Fan Page Training for MinistryFacebook Fan Page Training for Ministry
Facebook Fan Page Training for MinistryBrian Barela
 
Linked-The Power of Social Media and Ministry
Linked-The Power of Social Media and MinistryLinked-The Power of Social Media and Ministry
Linked-The Power of Social Media and MinistryBrian Barela
 
CCC Blogference Demo
CCC Blogference DemoCCC Blogference Demo
CCC Blogference DemoBrian Barela
 
CCC Blogference Demo
CCC Blogference DemoCCC Blogference Demo
CCC Blogference DemoBrian Barela
 
Allcallings Observations & Suggestion
Allcallings Observations & SuggestionAllcallings Observations & Suggestion
Allcallings Observations & SuggestionBrian Barela
 
Social Media & Your Summer Project
Social Media & Your Summer ProjectSocial Media & Your Summer Project
Social Media & Your Summer ProjectBrian Barela
 
Social Media & Your Summer Project
Social Media & Your Summer ProjectSocial Media & Your Summer Project
Social Media & Your Summer ProjectBrian Barela
 
Ministry Net 2009--Upgraded
Ministry Net 2009--UpgradedMinistry Net 2009--Upgraded
Ministry Net 2009--UpgradedBrian Barela
 
Minnet 2009-Brian Barela
Minnet 2009-Brian BarelaMinnet 2009-Brian Barela
Minnet 2009-Brian BarelaBrian Barela
 

Mais de Brian Barela (20)

Developing a Donor Focused Communication Strategy
Developing a Donor Focused Communication StrategyDeveloping a Donor Focused Communication Strategy
Developing a Donor Focused Communication Strategy
 
SLI Social Media Action Learning Presentation
SLI Social Media Action Learning PresentationSLI Social Media Action Learning Presentation
SLI Social Media Action Learning Presentation
 
SLI AL Report--Social Media
SLI AL Report--Social MediaSLI AL Report--Social Media
SLI AL Report--Social Media
 
Recruiting for Winter Conference Using Digital
Recruiting for Winter Conference Using DigitalRecruiting for Winter Conference Using Digital
Recruiting for Winter Conference Using Digital
 
Digital Competency for US Campus Ministry
Digital Competency for US Campus MinistryDigital Competency for US Campus Ministry
Digital Competency for US Campus Ministry
 
Social Media and MPD--Orlando 2011
Social Media and MPD--Orlando 2011Social Media and MPD--Orlando 2011
Social Media and MPD--Orlando 2011
 
Accelerate Your Local Movement Using Social Media
Accelerate Your Local Movement Using Social MediaAccelerate Your Local Movement Using Social Media
Accelerate Your Local Movement Using Social Media
 
Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011Social Media and MPD--CSU 2011
Social Media and MPD--CSU 2011
 
Using Mobile Video for College/Campus Ministry
Using Mobile Video for College/Campus MinistryUsing Mobile Video for College/Campus Ministry
Using Mobile Video for College/Campus Ministry
 
Sex Talk Fall 2010 Submitted by Tim Casteel
Sex Talk Fall 2010 Submitted by Tim CasteelSex Talk Fall 2010 Submitted by Tim Casteel
Sex Talk Fall 2010 Submitted by Tim Casteel
 
Facebook Fan Page Training for Ministry
Facebook Fan Page Training for MinistryFacebook Fan Page Training for Ministry
Facebook Fan Page Training for Ministry
 
Linked-The Power of Social Media and Ministry
Linked-The Power of Social Media and MinistryLinked-The Power of Social Media and Ministry
Linked-The Power of Social Media and Ministry
 
CCC Blogference Demo
CCC Blogference DemoCCC Blogference Demo
CCC Blogference Demo
 
CCC Blogference Demo
CCC Blogference DemoCCC Blogference Demo
CCC Blogference Demo
 
MPD 2.0
MPD 2.0MPD 2.0
MPD 2.0
 
Allcallings Observations & Suggestion
Allcallings Observations & SuggestionAllcallings Observations & Suggestion
Allcallings Observations & Suggestion
 
Social Media & Your Summer Project
Social Media & Your Summer ProjectSocial Media & Your Summer Project
Social Media & Your Summer Project
 
Social Media & Your Summer Project
Social Media & Your Summer ProjectSocial Media & Your Summer Project
Social Media & Your Summer Project
 
Ministry Net 2009--Upgraded
Ministry Net 2009--UpgradedMinistry Net 2009--Upgraded
Ministry Net 2009--Upgraded
 
Minnet 2009-Brian Barela
Minnet 2009-Brian BarelaMinnet 2009-Brian Barela
Minnet 2009-Brian Barela
 

Último

Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Hyundai Motor Group
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 

Último (20)

Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 

CLA 2012--Social Media How To's for Beginners to Experts

  • 1. Social Media How To’s For Beginners to Experts chris giovagnoni twitter: @g9ine cgiovagnoni@us.ci.org brian barela twitter: @brianbarela brian.barela@uscm.org
  • 2. wifi: Bruno password: CLANC0809WE facebook: search CLASocial leave card and we will email you the slides/notes
  • 3. Homebase, Outposts, Passports via chris brogan chrisbrogan.com
  • 4. Homebase: The eventual site where you hope people come to interact with you the MOST.
  • 5. Homebase: Many ministries manage their online places as though they are equal in value.
  • 6. Outposts: An online place that you maintain for interaction and promotion, with the purpose of driving people towards your homebase.
  • 7. Outposts: Many ministries take on multiple outposts without thinking through the time and energy and goals required to be effective.
  • 8. There is value in “grabbing” online profiles for your ministry to prevent others from co-opting your brand and prepare for the future.
  • 9. Passports: Profiles to use on various social sites that establish credibility, trust, and provide easy access. De-personalize and de-centralize management of online ministry properties.
  • 11. Increased Effectiveness Will Occur When: Online properties complement one another and amount of time & money spent match your organization’s values and priorities.
  • 12. Facebook Page Ministry Homepage Twitter Google Ministry Blog--Homebase
  • 13. Practical strategies to encourage service, donations, and participation.
  • 16. outpost 1 outpost 2 outpost 3 donors Ministry Blog--Homebase constituents outpost 1 outpost 2 outpost 3
  • 17. outpost 1 outpost 2 outpost 3 donor homebase constituent hb outpost 1 outpost 2 outpost 3
  • 18. to read more on homebases, outposts, passports http://www.chrisbrogan.com/a-simple-presence- framework/ http://www.chrisbrogan.com/using-outposts-in-your-media- strategy/ http://kylelacy.com/home-bases-outposts-and-frontiers- using-social-media/

Notas do Editor

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n