A brief study about when to use App and mobile Web

1. Rahul Boya
BIM Trichy

2.  The mobile Web refers to the use of browser based internet services from handled mobile
devices, such as smartphones or feature phones, through a mobile or other wireless network
 The mobile website is also designed in such a way that it can be easily loaded when internet
speed is low

3.  Apps are actual applications that are downloaded and installed on your mobile device, rather
than being rendered within a browser
 Mobile Apps can also run without internet

4. Mobile Web Mobile App
Immediacy Instantly available Need to download and install-
time taking
Compatibility Compatible on all operating
systems
Not compatible on all
systems
Upgradability Upgrade instantly Users must download new
version
Visibility Easily visible when searched
using search engines
Visibility is restricted to
manufacturer app stores
Sharing Web links can easily forward to
friends
Apps can’t be shared easily
Time and cost Low High

5. Mobile App Mobile Web
Interactivity High Low
Personalization High Low
Upgradability Upgrade instantly Users must download new
version
Complex application(ex-
reports)
Complex tools can be used
easily
Difficulties in using complex
tools
Processing speed Very high especially while using
device features like camera
Slow when compared to app
Connectivity Can offer offline access Can’t access

6. Deciding factor Mobile App Mobile Web
Audience Loyal, regular First time user, more reach
Reliability High Low
Usage Daily or regular usage Onetime usage or rarely used
Behavior of customers Want more personalization Just goes with Google search

7. Whether to go for App or Mobile Web depends on the goal of the organization
 If goal is to deliver content and establish a broad mobile presence that can be
easily shared between users and found on search engines, then go for mobile
website
 If goal is interactive engagement with users, needs to work more like a computer
program then go for App