1. Marketing
the Mobile Part
of Your Library
Bohyun Kim
Digital Access Librarian, Florida International University Medical Library
Slides: http://slideshare.net/bohyunkim
http://bohyunkim.net/blog | Twitter: @bohyunkim
Handheld Librarian Online Conference VII
August 15, 2012
8. More examples
• Apple, Think outside of a box.
• AT&T, The world’s networking company.
• DuPont, The miracles of science.
• IBM, Solutions for a small planet.
• Intel, Intel Inside.
• L’Oreal, Because I’m worth it.
• Nike, Just do it.
• Publix, Where shopping is pleasure.
• Subway, Eat fresh.
• Toyota, Get the feeling.
• VISA, It’s everywhere you want to be.
9. What is your library’s message?
• Boston Public Library
: BPL - What do you want to know?
• University of Florida - Borland Library,
: Opening the door to knowledge
• New Castle Public Library
: Promoting lifelong learning for persons of all ages
• Cambridge University Business School - Judge Library
: We don’t just stamp your books.
• Santa Barbara City College - Luria Library
: Explore. Learn. Grow.
10. What does your library space say
to your patrons?
Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/
11. Library entrance
Engineering Library at
University of
Nevada, Reno. Images
from the presentation by
Bohyun Kim, Tod
Colegrove, Jason Clark at
ALA
2012.http://www.slidesh
are.net/bohyunkim/i-can-
do-it-all-by-mysef-
exploring-new-roles-for-
libraries-and-mediating-
technologies-in-
addressing-the-diy-
mindset-of-library-
patrons
14. Mobile part of your library
• Mobile e-readers
• Mobile e-books
• Mobile devices
(e.g. Flip camera, iPod touch, laptop, etc.)
• Mobile resources (Part of your library collection)
• Mobile services (e.g. Facebook, SMS reference, etc.)
• Mobile website
15. What not show what you got?
Florida International University Green Library
17. This is better.
Howe Library http://www.vnews.com/08062010/6903185.htm
18. Making e-books visible
Florida International University
Green Library.
Images from Bohyun Kim, “Making
Library e-Books on the e-Book
Reader Visible,” ACRL TechConnect
Blog, http://acrl.ala.org/techconne
ct/?p=498
20. Draw attention
Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation:
http://connect.ala.org/node/176080
21. A successful program can be your
best marketing.
NCSU Libraries – Image from Anne Burke’s presentation
http://connect.ala.org/node/176080
22. QR Code Booklet
Images from
Benjamin Rawlins’
presentation
“Mobile Services &
QR Codes” :
http://prezi.com/9ah
hooyfoide/mobile-
services-and-qr-
codes/
23. Mobile databases explained
in paper
Images from
Benjamin Rawlins’
presentation
“Mobile Services &
QR Codes” :
http://prezi.com/9ah
hooyfoide/mobile-
services-and-qr-
codes/
27. Utilize the physical space
Miami University Library, OH.
http://www.epic-business.com/qr-code-use-miami-university/
Kansas State University Library.https://blogs.k-state.edu/it-
news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/
28. What about this?
“All our mobile stuff is listed
on the library mobile website!”
29. How discoverable is
your library’s mobile website?
Flickr http://www.flickr.com/photos/vshioshvili/6052840960/
51. Picking the right tool
& Using it appropriately
Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/
52. References
• Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL
TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418.
• Benjamin Rawlins, “Mobile Services & QR Codes,”
http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/
• Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011.
• Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL
TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498.
• “Library Taglines,” Getting Attention, http://gettingattention.org/nonprofit-
taglines/database/library_taglines.html?order=field_tagline_value&sort=desc.
• Gimme. http://gimme.scottsdalelibrary.org/
• “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual
Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger
Hunt and Gimme app from the Scottsdale Public Library)
http://connect.ala.org/node/176080
• FIU Medical Library, Facebook. http://facebook.com/fiumedlib.
*** See other references in the slides.