Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.

1. Inspiration
Social Media Reloaded

2. CRASH BOOM BANG
Sailing 4 CsBest 4 Social 2 go next

3. CRASH
Best 4 Social

4. 1. Speed

6. NOWISM

10. 28 minutes...

12. 28 minutes...

13. media planning was yesterday
Media re/action is today

14. The slow ones will
be gone fast

15. 2. Fun

20. Have Fun to
have success

21. 3. respect

22. 15.000 Euro

27. No respect
no love

29. Small things make all
the difference

30. 4. Common sense

41. Trust your instinct

42. CRASH BOOM
Sailing 4 CsBest 4 Social

43. Curation

45. 350 million photos

46. every day

48. Save your brand!

50. Red Bull gives you wiiiings

51. Would you post it on your
own newsfeed?

54. be relevant
or be quiet

56. be shareable
or be quiet

57. Change

58. 1. information
2. dialogue
3. participation
4. immersion

59. Today consumer satisfaction
is not enough

60. consumer enthusiasm

61. heart making not
sensemaking

62. 1. exit
2. voice
3. loyality

63. From Costumer
to Fan

64. Loyal beyond disappointment

65. Fans are active

66. use their energy
& creativity

67. Community

69. Communities...
1. more service
2. more information
3. more sales support

70. More
than any brand

72. 18.000 Service
answers/ month

78. Communities &
coworking

79. Cojones

86. More WOW

87. CRASH BOOM BANG
Sailing 4 CsBest 4 Social 2 go next

88. MOBILE

89. The present is
sociomobil

90. 2,5 billion more mobiles
thantoothbrushes

91. 1 billion smartphones
within 6years

92. everywhere & nonstop
will change everything

93. faster & more comfortable & measure

94. The future? Siri?

95. 95

97. 97

99. 99

100. 100

101. 101
Daumenknutschen statt Zungenkuss

102. 102

103. Social is mobile, sexy
and everywhere

104. CONVERSION

108. Social Business or
Out of Business

109. Don‘t call us Fans
Treat us like the best costumers

112. Only Conversion will
lead to Business

113. 1. Get‘m‘out!
2. Sign‘m‘up!
3. Close the deal!

114. CRM & Conversion
not Fans & iPads

115. Mobile first
Digital first
Social first

116. 1. Apps & Paywall
2. Targeted Ads
3. E-Commerce/Projekte

121. Next one:
New ones

122. Facebook gets old

123. no money - no reach :-(

124. 124

125. 125

126. 126

127. 127

128. 128

129. 129

130. Next 2:
Surprise 1

133. So?Und next?

134. Engageand change
ordieout

136. CHEERS

137. Robert Bob Seeger
mail: rs@kommunikationskunst.at
mobile: 0043 699 17 14 15 13
fb: www.facebook.com/bob.seeger
Xing: www.xing.com/profile/Robert_Seeger
web: http://www.kommunikationskunst.at
blog: http://www.robert-seeger.biz
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