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Assignment 2: Global Marketing
Marketing is a dynamic and exciting science. This course was
designed to give you an opportunity to experience an overview
of the many disciplines/ areas of this science. For our final
discussion, examine those marketing areas you found most
interesting, enlightening, or important. Explain your findings
fully and cite key concepts.
Discuss the 5 most important points you have learned about
marketing.
Reflect on comments by other student posts.
Be sure to provide supporting evidence for your statements.
Remember to reference your sources of information.
Write your initial response in a minimum of 200–300 words.
Apply a standard business writing style (headers/ sub heads/
bullets) to your work but be sure to cite your work in the APA
format.
By
Sunday, June 8, 2014
, submit your response to the appropriate
Discussion Area
. Use the same
Discussion Area
to continue the discussion until
Wednesday, June 11, 2014
.
Comment on how your classmates would address differing
views.
Assignment 2 Grading Criteria
Maximum Points
Discuss the 5 most important points you have learned about
marketing.
5
Reflect on comments by other student posts.
5
Written Components: Organization, Usage and Mechanics, APA
Elements, and Style.
2
Total:
12

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