1026 Bloomerang Academy slides

1. Welcome to
Bloomerang Academy
Thank you for joining us!

2. Designing Engaging Emails

3. Join the Online Audio or Dial in!
+1 669 900 6833

4. Ask questions
Live Transcript
Share ideas
Housekeeping

5. Housekeeping
● The resources mentioned in the session will be linked on the
Resources slide at the end of this presentation.
● We will share the slides and recording of this session with
you via email later today.
● Any questions we are not able to answer live or in the Q&A
will be addressed after the session via a follow-up.
If you need further assistance, please reach out to
support@bloomerang.com. Our support team is amazing!

6. Poll

7. Scott Moran
Scott Moran is a Support Engineer at
Bloomerang. He has an eclectic background
in communications, visual media, and
technology and enjoys putting his skills to
good use by assisting our nonprofit friends.
Outside of Bloomerang, Scott enjoys playing
drums, biking, and cracking jokes with his
dog, Rocko.
Product Marketing Specialist

8. Agenda
1.
2.
3.
4.
Email Design Tips and samples
Best Practices
Designing Emails in Bloomerang
Email and Design Resources

9. Resources
Bloomerang Knowledgebase and Support Portal

10. Email Design Tips
● Use design to reinforce your message
● Limitations of HTML Email
● Keep things simple
● Design with mobile devices in mind

11. Readability
● Move a reader’s eyes across the page
● 2 Fonts, 3 Colors
● Obvious links (Keep them near the top!)
● 5 or fewer stories/calls to action
● Simplify and shorten

12. 60/40 Text to Image Ratio
● The recipient’s experience
● Spam filters don’t like image-only emails
● Use Alt Text

13. Images
● Use Chrome
● Banner width at 500-800px
● For a two-column layout, use images that are a maximum
of 265 pixels wide.
● For a thin/wide layout, use images that are a maximum of
165 pixels wide for the thin column and 375 pixels wide
for the wide column.

14. Before…

15. After…

16. Designing in Bloomerang
● Layout and Structure
● Design Elements:
○ Images
○ Videos
○ Buttons
○ Social Media buttons

17. Best Practices
● Deliverability
○ Set up SPF
● Preview layout on desktop and mobile
● Send a test email
○ Email clients render emails differently

19. Resources
● Bloomerang Knowledgebase: Emails
○ Edit Email Structure and Settings
○ Edit Email Content
● 33+ Giving Tuesday Ideas: Expert Tips and Campaigns to Try
● Giving Tuesday Resources
○ Logos and Images
○ GivingTuesday Key Messages + Talking Points
○ Complete ToolKit
■ Includes Sample Communications Timeline
■ Sample Email Templates (wording)

20. Poll

21. Thank you for attending!
Visit our website to see more upcoming
Bloomerang Academy webinars!