presented the following discussion at Wharton’s SEI Center for Advanced Studies on November 7, 2008. My argument: Businesses can learn from this year’s election campaign. Barack Obama successfully did three things - enabled change, used social technologies, and executed community-based initiatives. If businesses do the same, they can win too. The result: "Business by the People, For the People" For more winning business lessons from the Obama campaign, visit: www.barackinc.com

1. Business by the People,
For the People
What Leaders Can Learn from Barack Obama
Barry Libert
Thursday, November 6, 2008

2. WE voted. He Won.

3. THREE LESSONS

4. 1. LEADERS MUST CHANGE

5. 2. SOCIAL TECHNOLOGY MATTERS

6. 3. COMMUNITY‐BASED ACTIVITIES WORK

7. RESULT: BIG NUMBERS
380% more
905% more Youtube views
Facebook friends
$639M
RAISED
280% more Twitter 380% more MySpace
followers supporters

8. 7 YEARS LATER
200 F1000 Clients $30M in revenues
57 Million Users 2B Interactions/Month

9. LEADING CLIENTS WINNING TOO!

10. New Disease Discovered
CSD

11. CORPORATE SOCIAL DYSFUNCTION
• Leaders reluctant to change
• Lack of investment in social technologies
• Unwillingness to start community initiatives

12. WHEN WE OVERCOME CSD:
• Change‐Based Leadership
• Socially Networked Businesses
• Community Based Activities

13. Business by the people, for the people
Thank You!
Barry Libert, Chairman of Mzinga
Thursday, November 6, 2008