SlideShare uma empresa Scribd logo

Social Media Measurement and ROI

•Transferir como PPT, PDF•
•
Biz360
Biz360
TecnologiaNegócios
1 de 22
Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10
Social Media and Business ,[object Object],[object Object],[object Object],[object Object],02/10/10 Force to be reckoned with Fundamental shift in how we communicate Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Social Media and Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
Social Network Use Skyrockets 02/10/10
It’s All About Trust ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics” http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
The Question Is ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10 … No longer “Should I engage?”
Social Media: Impact on Business ,[object Object],[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
Social Media: Impact on Business ,[object Object],[object Object],02/10/10 Source: Erik Qualman “Socialnomics: Social Media ROI” http://www.youtube.com/user/Socialnomics09#p/a/u/0/ypmfs3z8esI
How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
Let’s Talk About ROI, Baby… ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
The Definition of ROI has Expanded ,[object Object],[object Object],[object Object],[object Object],02/10/10 Source: Brian Solis “The Maturation of Social Media” http://mashable.com/2010/01/26/maturation-social-media-roi/
Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com
Step 1: Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
Step 2: Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Step 3: Social CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Step 4: Web Analytics ,[object Object],[object Object],[object Object],[object Object],02/10/10
Step 5: Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10
Free Report ,[object Object],[object Object],02/10/10
Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],02/10/10

Recomendados

Measuring your way to success: social media measurement, monitoring and ROI
Measuring your way to success: social media measurement, monitoring and ROIMeasuring your way to success: social media measurement, monitoring and ROI
Measuring your way to success: social media measurement, monitoring and ROIguesta2a75c
 
LetsTalkFX
LetsTalkFX LetsTalkFX
LetsTalkFX Allan Schoenberg
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesKeith Figgs
 
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...Business Development Institute
 
The Online Reputation Management Landscape
The Online Reputation Management LandscapeThe Online Reputation Management Landscape
The Online Reputation Management LandscapeRhea Drysdale
 
Social Media Overview Extanz.Com
Social Media Overview Extanz.ComSocial Media Overview Extanz.Com
Social Media Overview Extanz.ComYann Ropars
 
Extraordinary Retail Customer Experiences
Extraordinary Retail Customer ExperiencesExtraordinary Retail Customer Experiences
Extraordinary Retail Customer ExperiencesPing Identity
 
CUANY 2010 | Social Media 101 for Credit Unions
CUANY 2010 | Social Media 101 for Credit UnionsCUANY 2010 | Social Media 101 for Credit Unions
CUANY 2010 | Social Media 101 for Credit UnionsRhea Drysdale
 

Recomendados

Measuring your way to success: social media measurement, monitoring and ROI
Measuring your way to success: social media measurement, monitoring and ROIMeasuring your way to success: social media measurement, monitoring and ROI
Measuring your way to success: social media measurement, monitoring and ROIguesta2a75c
 
LetsTalkFX
LetsTalkFX LetsTalkFX
LetsTalkFX Allan Schoenberg
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesKeith Figgs
 
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...
Actiance Presentation - BDI 7/26/2011 Social Media Security & Compliance Work...Business Development Institute
 
The Online Reputation Management Landscape
The Online Reputation Management LandscapeThe Online Reputation Management Landscape
The Online Reputation Management LandscapeRhea Drysdale
 
Social Media Overview Extanz.Com
Social Media Overview Extanz.ComSocial Media Overview Extanz.Com
Social Media Overview Extanz.ComYann Ropars
 
Extraordinary Retail Customer Experiences
Extraordinary Retail Customer ExperiencesExtraordinary Retail Customer Experiences
Extraordinary Retail Customer ExperiencesPing Identity
 
CUANY 2010 | Social Media 101 for Credit Unions
CUANY 2010 | Social Media 101 for Credit UnionsCUANY 2010 | Social Media 101 for Credit Unions
CUANY 2010 | Social Media 101 for Credit UnionsRhea Drysdale
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media Strategy Kickstart
Social Media Strategy KickstartSocial Media Strategy Kickstart
Social Media Strategy KickstartKiKi L'Italien
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Identity Verification: Who’s Really There?
Identity Verification: Who’s Really There? Identity Verification: Who’s Really There?
Identity Verification: Who’s Really There? Ping Identity
 
Social networking for lawyers psma
Social networking for lawyers psmaSocial networking for lawyers psma
Social networking for lawyers psmaLarry Bodine
 
"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don PeppersSocialMedia.org
 
Social Media for B2B Case Studies
Social Media for B2B Case Studies Social Media for B2B Case Studies
Social Media for B2B Case Studies Cat Fraser
 
Social Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesSocial Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesJeffrey L. Cohen
 
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicIntroducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicJeffrey L. Cohen
 
Social Media Basics For Marketeers 2019
Social Media Basics For Marketeers 2019Social Media Basics For Marketeers 2019
Social Media Basics For Marketeers 2019Cédric Cauderlier
 
Google+ Social Spotlight
Google+ Social SpotlightGoogle+ Social Spotlight
Google+ Social SpotlightNick Westergaard
 
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer ServiceLaurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Servicemultifamily-social-media
 
Social Media in a Corporate Context 2010 - Peter Granat, Cision
Social Media in a Corporate Context 2010 - Peter Granat, CisionSocial Media in a Corporate Context 2010 - Peter Granat, Cision
Social Media in a Corporate Context 2010 - Peter Granat, CisionCommunicate Magazine
 
Smashfinal 100512114916 Phpapp01
Smashfinal 100512114916 Phpapp01Smashfinal 100512114916 Phpapp01
Smashfinal 100512114916 Phpapp01carollartch
 
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...ProductCamp Boston
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationTheresaAyers
 
Extraordinary Financial Customer Experiences
Extraordinary Financial Customer ExperiencesExtraordinary Financial Customer Experiences
Extraordinary Financial Customer ExperiencesPing Identity
 
Brian Solis Presentation
Brian Solis PresentationBrian Solis Presentation
Brian Solis PresentationMike Schaffer
 
AmmanTT - Innovation and social (Mohammed Zayed)
AmmanTT - Innovation and social (Mohammed Zayed)AmmanTT - Innovation and social (Mohammed Zayed)
AmmanTT - Innovation and social (Mohammed Zayed)Amman Tech Tuesdays
 
Social Media: People First! Visible-Banking.com @ MEFTEC 2009
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Social Media: People First! Visible-Banking.com @ MEFTEC 2009
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Christophe Langlois
 
Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
 

Mais conteúdo relacionado

Mais procurados

Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyRob Petersen
 
Social Media Strategy Kickstart
Social Media Strategy KickstartSocial Media Strategy Kickstart
Social Media Strategy KickstartKiKi L'Italien
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business StrategyBrainloaf
 
Identity Verification: Who’s Really There?
Identity Verification: Who’s Really There? Identity Verification: Who’s Really There?
Identity Verification: Who’s Really There? Ping Identity
 
Social networking for lawyers psma
Social networking for lawyers psmaSocial networking for lawyers psma
Social networking for lawyers psmaLarry Bodine
 
"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don PeppersSocialMedia.org
 
Social Media for B2B Case Studies
Social Media for B2B Case Studies Social Media for B2B Case Studies
Social Media for B2B Case Studies Cat Fraser
 
Social Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesSocial Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesJeffrey L. Cohen
 
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicIntroducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicJeffrey L. Cohen
 
Social Media Basics For Marketeers 2019
Social Media Basics For Marketeers 2019Social Media Basics For Marketeers 2019
Social Media Basics For Marketeers 2019Cédric Cauderlier
 
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer ServiceLaurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Servicemultifamily-social-media
 
Social Media in a Corporate Context 2010 - Peter Granat, Cision
Social Media in a Corporate Context 2010 - Peter Granat, CisionSocial Media in a Corporate Context 2010 - Peter Granat, Cision
Social Media in a Corporate Context 2010 - Peter Granat, CisionCommunicate Magazine
 
Smashfinal 100512114916 Phpapp01
Smashfinal 100512114916 Phpapp01Smashfinal 100512114916 Phpapp01
Smashfinal 100512114916 Phpapp01carollartch
 
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...ProductCamp Boston
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media PresentationTheresaAyers
 
Extraordinary Financial Customer Experiences
Extraordinary Financial Customer ExperiencesExtraordinary Financial Customer Experiences
Extraordinary Financial Customer ExperiencesPing Identity
 
Brian Solis Presentation
Brian Solis PresentationBrian Solis Presentation
Brian Solis PresentationMike Schaffer
 
AmmanTT - Innovation and social (Mohammed Zayed)
AmmanTT - Innovation and social (Mohammed Zayed)AmmanTT - Innovation and social (Mohammed Zayed)
AmmanTT - Innovation and social (Mohammed Zayed)Amman Tech Tuesdays
 

Mais procurados (20)

Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Social Media Strategy Kickstart
Social Media Strategy KickstartSocial Media Strategy Kickstart
Social Media Strategy Kickstart
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Identity Verification: Who’s Really There?
Identity Verification: Who’s Really There? Identity Verification: Who’s Really There?
Identity Verification: Who’s Really There?
 
Social networking for lawyers psma
Social networking for lawyers psmaSocial networking for lawyers psma
Social networking for lawyers psma
 
"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers"Extreme Trust" presented by Don Peppers
"Extreme Trust" presented by Don Peppers
 
Social Media for B2B Case Studies
Social Media for B2B Case Studies Social Media for B2B Case Studies
Social Media for B2B Case Studies
 
Social Media Marketing for B2B Companies
Social Media Marketing for B2B CompaniesSocial Media Marketing for B2B Companies
Social Media Marketing for B2B Companies
 
Introducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All TonicIntroducing Doc Holiday's Social Media Cure-All Tonic
Introducing Doc Holiday's Social Media Cure-All Tonic
 
Social Media Basics For Marketeers 2019
Social Media Basics For Marketeers 2019Social Media Basics For Marketeers 2019
Social Media Basics For Marketeers 2019
 
Google+ Social Spotlight
Google+ Social SpotlightGoogle+ Social Spotlight
Google+ Social Spotlight
 
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer ServiceLaurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
Laurie Meacham - How to Deliver Awesome Social Engagement and Customer Service
 
Social Media in a Corporate Context 2010 - Peter Granat, Cision
Social Media in a Corporate Context 2010 - Peter Granat, CisionSocial Media in a Corporate Context 2010 - Peter Granat, Cision
Social Media in a Corporate Context 2010 - Peter Granat, Cision
 
Smashfinal 100512114916 Phpapp01
Smashfinal 100512114916 Phpapp01Smashfinal 100512114916 Phpapp01
Smashfinal 100512114916 Phpapp01
 
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Extraordinary Financial Customer Experiences
Extraordinary Financial Customer ExperiencesExtraordinary Financial Customer Experiences
Extraordinary Financial Customer Experiences
 
Brian Solis Presentation
Brian Solis PresentationBrian Solis Presentation
Brian Solis Presentation
 
AmmanTT - Innovation and social (Mohammed Zayed)
AmmanTT - Innovation and social (Mohammed Zayed)AmmanTT - Innovation and social (Mohammed Zayed)
AmmanTT - Innovation and social (Mohammed Zayed)
 

Semelhante a Social Media Measurement and ROI

Social Media: People First! Visible-Banking.com @ MEFTEC 2009
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Social Media: People First! Visible-Banking.com @ MEFTEC 2009
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Christophe Langlois
 
Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Donald Schwartz
 
Social Media - Where are we headed in 2011?
Social Media - Where are we headed in 2011?Social Media - Where are we headed in 2011?
Social Media - Where are we headed in 2011?Ben Cathers
 
How to operationalize social media tfm&a 2011
How to operationalize social media tfm&a 2011How to operationalize social media tfm&a 2011
How to operationalize social media tfm&a 2011Bob Barker
 
How to Operationalize Social Media TFMA 2011
How to Operationalize Social Media TFMA 2011How to Operationalize Social Media TFMA 2011
How to Operationalize Social Media TFMA 2011Alterian
 
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Michael Pranikoff
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Christophe Langlois
 
Cloudforce Essentials - Marketing Cloud
Cloudforce Essentials - Marketing CloudCloudforce Essentials - Marketing Cloud
Cloudforce Essentials - Marketing CloudDerek Laney
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltOnline Marketing Summit
 
Introduction to Social Media Marketing for EDOs
Introduction to Social Media Marketing for EDOsIntroduction to Social Media Marketing for EDOs
Introduction to Social Media Marketing for EDOsLEDO Suite by Cirrus ABS
 
richmondsmcrva-v3-100319162320-phpapp02
richmondsmcrva-v3-100319162320-phpapp02richmondsmcrva-v3-100319162320-phpapp02
richmondsmcrva-v3-100319162320-phpapp02jonnewman12
 
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessEffective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessWeb.com
 
Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Efthymios Constantinides
 
Financial Services and Social Media, What's Next?
Financial Services and Social Media, What's Next?Financial Services and Social Media, What's Next?
Financial Services and Social Media, What's Next?Bradley Jobling
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketingguest0a20a01c
 
LSA18: Local Engagement Strategies for Brands (SOCi)
LSA18: Local Engagement Strategies for Brands (SOCi)LSA18: Local Engagement Strategies for Brands (SOCi)
LSA18: Local Engagement Strategies for Brands (SOCi)Localogy
 
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud
 

Semelhante a Social Media Measurement and ROI (20)

Social Media: People First! Visible-Banking.com @ MEFTEC 2009
Social Media: People First! Visible-Banking.com @ MEFTEC 2009Social Media: People First! Visible-Banking.com @ MEFTEC 2009
Social Media: People First! Visible-Banking.com @ MEFTEC 2009
 
Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?Social Media’s Return On Investment – When Will We Get Buy-in?
Social Media’s Return On Investment – When Will We Get Buy-in?
 
Applied social media marketing for EDOs
Applied social media marketing for EDOsApplied social media marketing for EDOs
Applied social media marketing for EDOs
 
Social Media - Where are we headed in 2011?
Social Media - Where are we headed in 2011?Social Media - Where are we headed in 2011?
Social Media - Where are we headed in 2011?
 
How to operationalize social media tfm&a 2011
How to operationalize social media tfm&a 2011How to operationalize social media tfm&a 2011
How to operationalize social media tfm&a 2011
 
How to Operationalize Social Media TFMA 2011
How to Operationalize Social Media TFMA 2011How to Operationalize Social Media TFMA 2011
How to Operationalize Social Media TFMA 2011
 
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
Investor Relations & Emerging Media – Presented at the NIRI Capital Area Chap...
 
Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)Visible Banking - Social Media, People First (April 2009)
Visible Banking - Social Media, People First (April 2009)
 
Cloudforce Essentials - Marketing Cloud
Cloudforce Essentials - Marketing CloudCloudforce Essentials - Marketing Cloud
Cloudforce Essentials - Marketing Cloud
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
 
Introduction to Social Media Marketing for EDOs
Introduction to Social Media Marketing for EDOsIntroduction to Social Media Marketing for EDOs
Introduction to Social Media Marketing for EDOs
 
richmondsmcrva-v3-100319162320-phpapp02
richmondsmcrva-v3-100319162320-phpapp02richmondsmcrva-v3-100319162320-phpapp02
richmondsmcrva-v3-100319162320-phpapp02
 
Effective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your BusinessEffective Personal Branding & Social Media in your Business
Effective Personal Branding & Social Media in your Business
 
Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?Social Media as Marketing Tools: Valuable for SMEs?
Social Media as Marketing Tools: Valuable for SMEs?
 
Financial Services and Social Media, What's Next?
Financial Services and Social Media, What's Next?Financial Services and Social Media, What's Next?
Financial Services and Social Media, What's Next?
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Transform the way you market at social scale
Transform the way you market at social scaleTransform the way you market at social scale
Transform the way you market at social scale
 
LSA18: Local Engagement Strategies for Brands (SOCi)
LSA18: Local Engagement Strategies for Brands (SOCi)LSA18: Local Engagement Strategies for Brands (SOCi)
LSA18: Local Engagement Strategies for Brands (SOCi)
 
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...
 
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureWEBINAR: ROI of Social Media: Myths, Truths and How to Measure
WEBINAR: ROI of Social Media: Myths, Truths and How to Measure
 

Último

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 

Último (20)

Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 

Social Media Measurement and ROI

  • 1. Monitoring, measurement, analytics and ROI Measuring Your Way to SM Success 02/10/10
  • 2.
  • 3.
  • 4. Social Network Use Skyrockets 02/10/10
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. How Do You Measure Success? 02/10/10 Traffic Lead Generation Links Awareness Social Media Coverage Signups Conversion Sales Profit Retention Customer Service
  • 12.
  • 13.
  • 14. Source: Jaime Shiller http://jamieshiller.com, http://www.marketextend.com
  • 15.
  • 16. How Do You Monitor? 02/10/10 Share of voice How they feel Where to focus Where they are Source: Biz360 Community Insights
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.