1. PRODUCT BRANDING
JINI P J
MBA
IMT(THRISSUR)

3. DEFINITION
Product branding is the act of
putting a trademark or copyright on
a product offered by a business. This
prevents the product from being sold
by other manufacturers under the
same name.

4. Branding is the use of a name,
term, symbol or design to give a
product a unique identity in the
marketplace. Marketers have three
major strategic options:
manufacturer branding vs. private
labels; individual branding vs. family
brands; and co-branding.

5. Product branding strategies

23. Objectives of the product branding
• Identify the various charactorstics of the
product.
• Learn how companies build and manage
product line and mixes.
• Understand how companies make better
brand decisions.
• Comprehend how packaging and labeling can
be used as marketing tools.

24. ADVANTAGES & DISADVANTAGES
OF PRODUCT BRANDING

25. ADVANTAGES
• High profit margin
• Long term emphasize
• Quality product
DIS ADVANTAGES
• Costly and expensive
• Burden of
responsibilities
• Chances of brand failure

26. PRICIPLES OF PRODUCT
BRANDING
 Simplicity
 Consistency
 Distinctiveness
 Creativity

27. Simplicity
A detailed 10-page report on your product's
advantages doesn't help brand it. Branding
has to be simple. Otherwise it is difficult to
the customers to get an awaireness about the
company and its products. So it is an
important principle of product branding.

28. Consistency
Branding needs consistency . Even your
product's concept and qualities should stay
consistent over time, so that consumers don't
start feeling the brand's changing.

29. Distinctiveness
our goal in creating a brand is to
make consumers think of your product
instead of the other guy's. Successful
brands stand out: Nobody confuses a
well-branded product with anything else.

30. Creativity
You can have the best product without
having the best brand. Being the best is great,
but a colorful, imaginative symbol or
catchphrase can hook customers even if your
product is unremarkable.

31. How to Increase Brand Awareness
for a Product

32. How to Increase Brand Awareness for
a Product:
• Advertise on radio and television.
• Promote your brand and product on popular
Internet websites.
• Have your brand displayed prominently on
your product.
• Sell your products on eye-level shelves of
popular stores.
• Rent billboard space along major highways.