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Bill Handy
Bill Handy

jb 3283 Persuasive Writing

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Persuasive Writing
We are PR Professionals ,[object Object],[object Object],[object Object],[object Object]
Basics of Communication ,[object Object],[object Object],[object Object],[object Object]
Message Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive Writing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive Writing Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive Writing Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More About Persuasion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples
Caution, Do Not… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Theory? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Magic Bullet Theory ,[object Object],[object Object],[object Object],[object Object]
Two-Step Flow Theory ,[object Object],[object Object],[object Object]
Cognitive Dissonance Theory ,[object Object],[object Object]
Media Effects (Agenda-Setting Theory) ,[object Object],[object Object],[object Object]
Framing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Framing Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diffusion & Adoption Theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Active or Passive? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Diffusion & Adoption Cont… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors that Affect Adoption Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Uses & Gratifications Theory ,[object Object],[object Object],[object Object]
Maslow’s Hierarchy of Needs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Applying Theories to PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda-Setting Theory A local newspaper decides to run a front page article on the drug bust of a prominent member of the community.
Two-Step Flow Theory An anti-tobacco campaign that targets elementary students uses popular high school students to communicate the message.
Uses & Gratifications Theory Shirley’s Green House develops a weekly gardening program that airs locally on TV Channel 31.

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Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 

jb 3283 Persuasive Writing

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  • 25. Agenda-Setting Theory A local newspaper decides to run a front page article on the drug bust of a prominent member of the community.
  • 26. Two-Step Flow Theory An anti-tobacco campaign that targets elementary students uses popular high school students to communicate the message.
  • 27. Uses & Gratifications Theory Shirley’s Green House develops a weekly gardening program that airs locally on TV Channel 31.