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BOHR International Journal of Computational Intelligence and Communication Network
2022, Vol. 1, No. 1, pp. 10–14
https://doi.org/10.54646/bijcicn.002
www.bohrpub.com
Computer Intelligence in Higher Education
Dragan D. Obradovic1,∗, Nebojsa Deniç2 and Dragisa V. Obradovic3
1Department of Mathematics and Informatics, Agricultural High School, Požarevac, Serbia
2Faculty of Natural Sciences and Mathematics, Mitrovica, Serbia
3Association of Engineers and Technicians – HTM, Požarevac, Serbia
∗Corresponding author: dragishaobradovic@yahoo.com
Abstract. The role of artificial intelligence (AI) systems is constantly increasing in the creation and production of this
knowledge. Software and hardware complexes of universal humanoid intelligence and artificial superintelligence
are being created with maximum intensity. Progress in this field in the last 15 years is reflected precisely in the
realization that the human intellect does not arise simply from a few methods and techniques for solving problems,
schemes, and reasoning mechanisms, but requires the use of specific knowledge depending on the specific problem
area. Education, thanks to the application of modern technologies, is no longer a privilege, but a basic human right.
Keywords: Artificial intelligence, machine learning, computers, education, technological achievements,
development.
INTRODUCTION
The main goal of the educational program is the
training of qualified personnel in the fields of infor-
matics and computer technology. In addition, an impor-
tant task is the formation of knowledge and skills
in various fields, such as humanitarian, social, eco-
nomic, mathematical, and natural sciences. The edu-
cational program includes the choice of individual
educational paths by students. Education forms the readi-
ness of graduated students for active professional and
social activity.
Modern education enables a person to continuously
learn and constantly improve their professional level. Of
particular importance is the ability to find the informa-
tion needed to solve a particular problem in a huge
amount of data and interpret it according to your
needs.
The dynamic development of the online education mar-
ket is intensifying the competition already established in
it. But compared to the traditional approach, certain indis-
putable advantages of online learning, such as accessibility
and convenience, are noticeably reduced due to disadvan-
tages, the main of which are:
• student feedback and individual approach to teach-
ing and
• complexity of objective control of knowledge.
Individual checking of tasks has been replaced by differ-
ent forms of testing, while there are no recommendations
for studying the material based on the control results such
as:
• the complexity of the objective assessment of the
quality of education.
One of the ways to overcome these shortcomings is
based on the latest achievements in the field of artificial
intelligence (AI). Hybridization of intellectual informa-
tion processing methods has been the motto of recent
years in the field of AI technologies. Further, AI facili-
tates and improves people’s lives in various fields. At the
same time, its accelerated development and application
raise numerous questions in the sphere of security and
ethics.
10
Computer Intelligence in Higher Education 11
DEFINITION OF ARTIFICIAL
INTELLIGENCE
This term does not have a generally accepted definition
because it is constantly changing and expanding, and
when it is mentioned it causes positive or negative emo-
tions. According to [4], intelligence is rational action, and
an intelligent actor such as AI will perform the best pos-
sible action in a given situation. AI must mimic humans
and include traits and skills such as problem solving,
explanation, learning, speech understanding, as well as
human flexible responses (Gentsch, 2019). Stone et al.
(2016:4) define AI as ”the science and as a set of different
computer technologies, which are inspired by, but usually
work differently from, the way humans use their nervous
system and body to feel, learn, think and take action.”
Depending on its task, AI is divided into those that per-
form specific tasks (weak AI), such as playing chess, and
those that, like us, need to understand language, context,
and emotions (strong AI) (Russell and Norvig, 2003).
In today’s business and technological world, data are a
necessary and indispensable part of any successful organi-
zation, which are closely related to digital communication
technologies, such as algorithms programmed to explore
data and make decisions that affect individuals or orga-
nizations and their communication habits, for example
through the habit of using search engines or personalized
social networking platforms (Viesenberg et al., 2017). Algo-
rithms and analytics affect society as a whole and jointly
construct meaning and shape reality (Couldri and Hepp,
2016).
AI systems consist of algorithms that, like “cooking
recipes,” tell a computer what to do to solve problems, and
machine learning algorithms find and apply patterns in
data (Hao, 2018). According to Purdy and Doherty (2016),
the artificial brain now has its own body and the three
abilities of AI are to feel, to understand, and to act. They
are supported by the ability of AI to learn from experience
and adapt over time.
A system that works on the basis of artificial intelligence
AI is the intelligence demonstrated by machines. Textbooks
define this field as the study of any devices that can
perceive and analyze their environment and, based on
that, with a certain degree of autonomy, make decisions to
achieve specific goals.
Systems based on AI can be based exclusively on soft-
ware and operate in the virtual world (virtual assistants,
photo analysis software, Internet browsers, and speech and
face recognition systems), or they can be embedded in
devices’ hardware (advanced robots, autonomous vehicles,
drones, and the like).
AI facilitates and improves people’s lives in various
fields. At the same time, its accelerated development and
application raise numerous questions in the sphere of
security and ethics.
In this way, the learning and decision-making process
are automated, which greatly improves efficiency and per-
formance, and it is no wonder that an increasing number
of industries use AI, both in solving those less interesting
repetitive business activities and those complex ones that
require accuracy and timeliness.
ARTIFICIAL INTELLIGENCE AND
MACHINE LEARNING
Machine learning is a branch of AI that involves methods
or algorithms for automatically creating models from data.
We cannot say that the machine writes the codes, but we
can say that the machine builds/generates an algorithm on
the given data. In this way, the machine is enabled to learn.
Unlike a system that performs a task following explicit
rules, a machine learning system learns from experience
and examples. Unlike a strict rule-based system that will
perform a task the same way every time, a machine learn-
ing system will improve as more data is fed into the algo-
rithm. Thanks to scientific achievements in the study of AI
and machine learning, the realization of the aspiration for
computers to fully support human intelligence and even
surpass it is becoming more and more realistic. There is a
growing need for the integration of AI and machine learn-
ing as the new standard in educational institutions because
they can automate basic activities in education, such as
administrative tasks and even grading and enrolling stu-
dents, and help personalize and simplify teaching. AI
systems can help students by providing information in case
the professors are not able to help them at that moment,
for which chatbots are most often used, but also monitor
the progress of each student, warning the professor when
there may be problems with student performance. Machine
learning is a branch of AI that involves algorithms to
automatically create models from data, which over time
helps the machine learn from experience and examples.
These types of intelligent systems play a major role in
how we interact with information in our personal and
professional lives, and they might just change the way
we find and use information in schools and academia.
Unlike systems that always perform tasks in the same
way, according to strictly defined rules, a machine learning
system improves as more data is fed into the algorithm.
Machine learning can assess students’ competencies, find
weak areas, and recommend additional materials. Machine
learning provides the possibility of better organization and
management of teaching content, and as one of the main
benefits of its application in education, the efficiency and
provision of an individual educational experience to each
student is emphasized. Thanks to its use, the individual
work and progress of each individual can be analyzed in
real time and, depending on the results of the analysis, the
12 Dragan D. Obradovic et al.
curriculum can be modified, suggesting the best way to
master the material and the best path to take.
Successful examples of the application of machine
learning
Students and other users have numerous advantages
to using machine learning systems. I can begin online
courses, take online exams, receive feedback from pro-
fessors and instructors, and evaluate your projects and
seminar papers. The system can be easily adapted to the
needs of more users or additional services or may reduce
activities when demand for services seasonally declines.
Huge advantages for lecturers enable the application of
such a system. They are offered preparation for online
student tests, dealing with and creating better resources
for students through content management, access to tests
and their preparation, access to the content of students’
homework, projects done by students, sending feedback
information, and communication with students through
online forums.
ARTIFICIAL INTELLIGENCE
TECHNOLOGY
AI technologies nowadays are increasingly present in vari-
ous fields, bringing a large number of benefits. In its begin-
nings, AI was conceived as a replacement for experts in
certain fields (medicine, informatics, finance, etc.), in order
to progress, so that it can now offer great opportunities for
improving people’s quality of life. In some perspectives,
for certain tasks where automated AI systems will perform
them better than humans, there will no longer be a need
to engage the human factor, but on the other hand, there
will be a need for the human factor in the new areas that
automation brings (controlling, management, etc.).
Process automation
Automation in combination with AI has a significant con-
tribution because in this way the scope and type of tasks
can be expanded.
Robotic automation is actually a type of program that
automates repetitive rule-based processing tasks tradition-
ally performed by humans. Combined with machine learn-
ing and new AI tools, robotic automation can automate
much of the work in an organization.
Machine learning
It represents the science of how a computer works, improv-
ing its performance on a specific task without additional
programming. Machine learning is a process that allows
systems to automatically learn and improve their knowl-
edge based on previous experience without the need for
explicit programming. Machine learning is based on the
idea that there are generic algorithms that can tell you
something interesting about a set of data without you
having to write specific code for that problem. Instead of
writing code, you feed data into a generic algorithm, and it
builds its own logic based on the data.
For example, one type of such algorithm is the classi-
fication algorithm. The algorithm can place the data into
different groups. The same classification algorithm used to
recognize handwritten numbers could be used to classify
emails into “spam” and “not spam,” without changing a
single line of code. It’s the same algorithm, but it’s fed
different training data, so it comes up with different logic
for classification.
INFLUENCE OF ARTIFICIAL
INTELLIGENCE ON STUDENTS
The question is not whether AI affects students, but how
much it affects them and in what way. Research by Mar-
kets and Markets is a good indication that this influence,
whatever it is today, will only get stronger. It’s no secret
that many universities are using AI to improve the study
experience and help their students fulfill their student
obligations better and more successfully. In the context of
education and the education system in general, AI is gen-
erally viewed positively. AI is here to facilitate students’
learning and provide them with assistance when needed,
noting that this is not the only form in which AI appears.
Very often it works directly without students or prospec-
tive students knowing about it. Also, universities very
often mine data and gather information about their stu-
dents even before they apply to college or start studying
there. Due to the increased number of interested students,
individual universities are collecting information in order
to find out which students are worth admitting and which
are not ([11]). In this way, various pieces of information are
collected, for example, how long the prospective students
read the email, whether they opened the links that were
in the email, and the universities even know whether the
potential student said that he/she would come to a certain
event organized by foreign universities, and in the end
he/she did not attend (Belkin, 2019). This way of using
technology is not good for future students because, based
on the collected information, people in charge of student
admissions can create a profile of the student even before
he/she has officially applied for studies, and based on that,
they can reject him/her.
AI in education has other applications, some of which
students are familiar with or at least consciously use.
Technology is here to enhance the learning experience and
help them complete their responsibilities better, faster, and
more efficiently. As already mentioned, considering the
increase of invested money in these technologies, they are
getting better and better, and due to the fact that it is a
very young science, only part of the possibilities have been
Computer Intelligence in Higher Education 13
used. One of the more popular and well-known computer
programs used in universities that uses AI is the chatbot. In
earlier versions, chatbots were very primitive and limited
to simple phrases and questions.
Software using AI is now able to communicate with
students, and based on these conversations and generally
collected data about students during their education, such
as data on achievement or attendance, they are able to cre-
ate an individualized approach to teaching. Based on the
collected information, a plan and program can be created
for each individual student, but if the student is making
weaker or better progress in a certain area, a learning
plan is especially for him/her in the form of additional
help in solving tasks, e.g., by asking more questions that
serve to establish what would be better established or
recommendations for enrolling in subjects in the future
(Vorobec and Schorsch, 2019).
CONCLUSION
With the information technology evolution and the
advancement of technologies, there has also been an
advancement in the process of learning and acquiring
knowledge. Today, knowledge is acquired much faster,
grows much faster, and normally all this is accompanied
by appropriate technical and technological achievements,
discoveries, that is, their development and application in
everyday life. It is considered that the greatest strength of
every country is its exceptional scientific and technological
staff, and they are expected to contribute to the progress of
society and the economy in general with their knowledge
and its application.
By applying the techniques and tools of business intel-
ligence, useful information about students, educational
areas, and the way of teaching can be discovered, which
can further be used as an aid and guidelines for the teach-
ing staff to better establish the pedagogical foundations
for the further development of the course syllabus and
teaching implementation. The application of business intel-
ligence in educational systems represents an iterative cycle
of forming hypotheses, and by testing them, discovering
legalities and patterns of behavior, there is a possibility of
predicting the situation in the future.
In the field of business intelligence and discovering
legality in data, it is necessary to research new tech-
niques and tools that can contribute to obtaining additional
information and knowledge about student characteristics,
which would help even more accurately predict their
success.
REFERENCES
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AI in Higher Education Improves Learning & Assessment

  • 1. BOHR International Journal of Computational Intelligence and Communication Network 2022, Vol. 1, No. 1, pp. 10–14 https://doi.org/10.54646/bijcicn.002 www.bohrpub.com Computer Intelligence in Higher Education Dragan D. Obradovic1,∗, Nebojsa Deniç2 and Dragisa V. Obradovic3 1Department of Mathematics and Informatics, Agricultural High School, Požarevac, Serbia 2Faculty of Natural Sciences and Mathematics, Mitrovica, Serbia 3Association of Engineers and Technicians – HTM, Požarevac, Serbia ∗Corresponding author: dragishaobradovic@yahoo.com Abstract. The role of artificial intelligence (AI) systems is constantly increasing in the creation and production of this knowledge. Software and hardware complexes of universal humanoid intelligence and artificial superintelligence are being created with maximum intensity. Progress in this field in the last 15 years is reflected precisely in the realization that the human intellect does not arise simply from a few methods and techniques for solving problems, schemes, and reasoning mechanisms, but requires the use of specific knowledge depending on the specific problem area. Education, thanks to the application of modern technologies, is no longer a privilege, but a basic human right. Keywords: Artificial intelligence, machine learning, computers, education, technological achievements, development. INTRODUCTION The main goal of the educational program is the training of qualified personnel in the fields of infor- matics and computer technology. In addition, an impor- tant task is the formation of knowledge and skills in various fields, such as humanitarian, social, eco- nomic, mathematical, and natural sciences. The edu- cational program includes the choice of individual educational paths by students. Education forms the readi- ness of graduated students for active professional and social activity. Modern education enables a person to continuously learn and constantly improve their professional level. Of particular importance is the ability to find the informa- tion needed to solve a particular problem in a huge amount of data and interpret it according to your needs. The dynamic development of the online education mar- ket is intensifying the competition already established in it. But compared to the traditional approach, certain indis- putable advantages of online learning, such as accessibility and convenience, are noticeably reduced due to disadvan- tages, the main of which are: • student feedback and individual approach to teach- ing and • complexity of objective control of knowledge. Individual checking of tasks has been replaced by differ- ent forms of testing, while there are no recommendations for studying the material based on the control results such as: • the complexity of the objective assessment of the quality of education. One of the ways to overcome these shortcomings is based on the latest achievements in the field of artificial intelligence (AI). Hybridization of intellectual informa- tion processing methods has been the motto of recent years in the field of AI technologies. Further, AI facili- tates and improves people’s lives in various fields. At the same time, its accelerated development and application raise numerous questions in the sphere of security and ethics. 10
  • 2. Computer Intelligence in Higher Education 11 DEFINITION OF ARTIFICIAL INTELLIGENCE This term does not have a generally accepted definition because it is constantly changing and expanding, and when it is mentioned it causes positive or negative emo- tions. According to [4], intelligence is rational action, and an intelligent actor such as AI will perform the best pos- sible action in a given situation. AI must mimic humans and include traits and skills such as problem solving, explanation, learning, speech understanding, as well as human flexible responses (Gentsch, 2019). Stone et al. (2016:4) define AI as ”the science and as a set of different computer technologies, which are inspired by, but usually work differently from, the way humans use their nervous system and body to feel, learn, think and take action.” Depending on its task, AI is divided into those that per- form specific tasks (weak AI), such as playing chess, and those that, like us, need to understand language, context, and emotions (strong AI) (Russell and Norvig, 2003). In today’s business and technological world, data are a necessary and indispensable part of any successful organi- zation, which are closely related to digital communication technologies, such as algorithms programmed to explore data and make decisions that affect individuals or orga- nizations and their communication habits, for example through the habit of using search engines or personalized social networking platforms (Viesenberg et al., 2017). Algo- rithms and analytics affect society as a whole and jointly construct meaning and shape reality (Couldri and Hepp, 2016). AI systems consist of algorithms that, like “cooking recipes,” tell a computer what to do to solve problems, and machine learning algorithms find and apply patterns in data (Hao, 2018). According to Purdy and Doherty (2016), the artificial brain now has its own body and the three abilities of AI are to feel, to understand, and to act. They are supported by the ability of AI to learn from experience and adapt over time. A system that works on the basis of artificial intelligence AI is the intelligence demonstrated by machines. Textbooks define this field as the study of any devices that can perceive and analyze their environment and, based on that, with a certain degree of autonomy, make decisions to achieve specific goals. Systems based on AI can be based exclusively on soft- ware and operate in the virtual world (virtual assistants, photo analysis software, Internet browsers, and speech and face recognition systems), or they can be embedded in devices’ hardware (advanced robots, autonomous vehicles, drones, and the like). AI facilitates and improves people’s lives in various fields. At the same time, its accelerated development and application raise numerous questions in the sphere of security and ethics. In this way, the learning and decision-making process are automated, which greatly improves efficiency and per- formance, and it is no wonder that an increasing number of industries use AI, both in solving those less interesting repetitive business activities and those complex ones that require accuracy and timeliness. ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING Machine learning is a branch of AI that involves methods or algorithms for automatically creating models from data. We cannot say that the machine writes the codes, but we can say that the machine builds/generates an algorithm on the given data. In this way, the machine is enabled to learn. Unlike a system that performs a task following explicit rules, a machine learning system learns from experience and examples. Unlike a strict rule-based system that will perform a task the same way every time, a machine learn- ing system will improve as more data is fed into the algo- rithm. Thanks to scientific achievements in the study of AI and machine learning, the realization of the aspiration for computers to fully support human intelligence and even surpass it is becoming more and more realistic. There is a growing need for the integration of AI and machine learn- ing as the new standard in educational institutions because they can automate basic activities in education, such as administrative tasks and even grading and enrolling stu- dents, and help personalize and simplify teaching. AI systems can help students by providing information in case the professors are not able to help them at that moment, for which chatbots are most often used, but also monitor the progress of each student, warning the professor when there may be problems with student performance. Machine learning is a branch of AI that involves algorithms to automatically create models from data, which over time helps the machine learn from experience and examples. These types of intelligent systems play a major role in how we interact with information in our personal and professional lives, and they might just change the way we find and use information in schools and academia. Unlike systems that always perform tasks in the same way, according to strictly defined rules, a machine learning system improves as more data is fed into the algorithm. Machine learning can assess students’ competencies, find weak areas, and recommend additional materials. Machine learning provides the possibility of better organization and management of teaching content, and as one of the main benefits of its application in education, the efficiency and provision of an individual educational experience to each student is emphasized. Thanks to its use, the individual work and progress of each individual can be analyzed in real time and, depending on the results of the analysis, the
  • 3. 12 Dragan D. Obradovic et al. curriculum can be modified, suggesting the best way to master the material and the best path to take. Successful examples of the application of machine learning Students and other users have numerous advantages to using machine learning systems. I can begin online courses, take online exams, receive feedback from pro- fessors and instructors, and evaluate your projects and seminar papers. The system can be easily adapted to the needs of more users or additional services or may reduce activities when demand for services seasonally declines. Huge advantages for lecturers enable the application of such a system. They are offered preparation for online student tests, dealing with and creating better resources for students through content management, access to tests and their preparation, access to the content of students’ homework, projects done by students, sending feedback information, and communication with students through online forums. ARTIFICIAL INTELLIGENCE TECHNOLOGY AI technologies nowadays are increasingly present in vari- ous fields, bringing a large number of benefits. In its begin- nings, AI was conceived as a replacement for experts in certain fields (medicine, informatics, finance, etc.), in order to progress, so that it can now offer great opportunities for improving people’s quality of life. In some perspectives, for certain tasks where automated AI systems will perform them better than humans, there will no longer be a need to engage the human factor, but on the other hand, there will be a need for the human factor in the new areas that automation brings (controlling, management, etc.). Process automation Automation in combination with AI has a significant con- tribution because in this way the scope and type of tasks can be expanded. Robotic automation is actually a type of program that automates repetitive rule-based processing tasks tradition- ally performed by humans. Combined with machine learn- ing and new AI tools, robotic automation can automate much of the work in an organization. Machine learning It represents the science of how a computer works, improv- ing its performance on a specific task without additional programming. Machine learning is a process that allows systems to automatically learn and improve their knowl- edge based on previous experience without the need for explicit programming. Machine learning is based on the idea that there are generic algorithms that can tell you something interesting about a set of data without you having to write specific code for that problem. Instead of writing code, you feed data into a generic algorithm, and it builds its own logic based on the data. For example, one type of such algorithm is the classi- fication algorithm. The algorithm can place the data into different groups. The same classification algorithm used to recognize handwritten numbers could be used to classify emails into “spam” and “not spam,” without changing a single line of code. It’s the same algorithm, but it’s fed different training data, so it comes up with different logic for classification. INFLUENCE OF ARTIFICIAL INTELLIGENCE ON STUDENTS The question is not whether AI affects students, but how much it affects them and in what way. Research by Mar- kets and Markets is a good indication that this influence, whatever it is today, will only get stronger. It’s no secret that many universities are using AI to improve the study experience and help their students fulfill their student obligations better and more successfully. In the context of education and the education system in general, AI is gen- erally viewed positively. AI is here to facilitate students’ learning and provide them with assistance when needed, noting that this is not the only form in which AI appears. Very often it works directly without students or prospec- tive students knowing about it. Also, universities very often mine data and gather information about their stu- dents even before they apply to college or start studying there. Due to the increased number of interested students, individual universities are collecting information in order to find out which students are worth admitting and which are not ([11]). In this way, various pieces of information are collected, for example, how long the prospective students read the email, whether they opened the links that were in the email, and the universities even know whether the potential student said that he/she would come to a certain event organized by foreign universities, and in the end he/she did not attend (Belkin, 2019). This way of using technology is not good for future students because, based on the collected information, people in charge of student admissions can create a profile of the student even before he/she has officially applied for studies, and based on that, they can reject him/her. AI in education has other applications, some of which students are familiar with or at least consciously use. Technology is here to enhance the learning experience and help them complete their responsibilities better, faster, and more efficiently. As already mentioned, considering the increase of invested money in these technologies, they are getting better and better, and due to the fact that it is a very young science, only part of the possibilities have been
  • 4. Computer Intelligence in Higher Education 13 used. One of the more popular and well-known computer programs used in universities that uses AI is the chatbot. In earlier versions, chatbots were very primitive and limited to simple phrases and questions. Software using AI is now able to communicate with students, and based on these conversations and generally collected data about students during their education, such as data on achievement or attendance, they are able to cre- ate an individualized approach to teaching. Based on the collected information, a plan and program can be created for each individual student, but if the student is making weaker or better progress in a certain area, a learning plan is especially for him/her in the form of additional help in solving tasks, e.g., by asking more questions that serve to establish what would be better established or recommendations for enrolling in subjects in the future (Vorobec and Schorsch, 2019). CONCLUSION With the information technology evolution and the advancement of technologies, there has also been an advancement in the process of learning and acquiring knowledge. Today, knowledge is acquired much faster, grows much faster, and normally all this is accompanied by appropriate technical and technological achievements, discoveries, that is, their development and application in everyday life. It is considered that the greatest strength of every country is its exceptional scientific and technological staff, and they are expected to contribute to the progress of society and the economy in general with their knowledge and its application. By applying the techniques and tools of business intel- ligence, useful information about students, educational areas, and the way of teaching can be discovered, which can further be used as an aid and guidelines for the teach- ing staff to better establish the pedagogical foundations for the further development of the course syllabus and teaching implementation. The application of business intel- ligence in educational systems represents an iterative cycle of forming hypotheses, and by testing them, discovering legalities and patterns of behavior, there is a possibility of predicting the situation in the future. In the field of business intelligence and discovering legality in data, it is necessary to research new tech- niques and tools that can contribute to obtaining additional information and knowledge about student characteristics, which would help even more accurately predict their success. REFERENCES [1] Gentsch, P. (2000). Business Intelligence: aus Informationen Wettbe- werbsvorteile gewinnen [Business Intelligence: Gaining Competitive Advantages from Information] (in German). Munich: Addison- Wesley. ISBN 3-8273-1591-3. [2] Richard et al. (2009). Measuring Organizational Performance: Towards Methodological Best Practice. Journal of Management, 35, 718–804. [3] Zerfass, A., Hagelstein, J., & Tench, R. (2020). Artificial intelligence in communication management: A cross-national study on adoption and knowledge, impact, challenges and risks. Journal of Communi- cation Management, 24(4), 377–389. [4] Russell, S. and Norvig, P. (2010). Artificial Intelligence: A Modern Approach. 3rd Edition, Prentice-Hall, Upper Saddle River. [5] J McCarthy, ML Minsky, N Rochester, CE Shannon - AI maga- zine, 2006 - ojs.aaai.org. [6] Nick Couldry and Andreas Hepp, The Mediated Construction of Real- ity. Cambridge: Polity Press, 2016. [7] Wiesenberg, M., Zerfass, A., & Moreno, A. (2017). Big data and automation in strategic communication. International Journal of Strategic Communication, 11(2), 95–114. [8] Purdy and Daugherty (2016). Mike Purdy and Paul Daugherty. Why artificial intelligence is the future of growth. Accenture, September, 28. [9] Kaplan, A. & Haenlein, M. (2019). Siri, Siri in my hand, who is the fairest in the land? On the interpretations, illustrations, and implications of Artificial Intelligence. Business Horizons, 62(1). https://doi.org/10.1016/j.bushor.2018.08.004. [10] Makridakis, S. (2017). The Forthcoming Artificial Intelligence (AI) Revolution: Its Impact on Society and Firms. Futures, 90, 46–60. [11] Belkin, D. (2019). SAT to Give Students ‘Adversity Score’ to Capture Social and Economic Background. Retrieved May 20. [12] M. Despotovic M. and Radenkovic B. (2005) “Integration of the learning process management system and the business information system,” in Postel Belgrade. [13] Z. Bogdanovic Z., Despotovic M. and Radenkovic B. (2007). “Data mining in the electronic education system,” INFO M, vol. 21, pp. 26–34. [14] Vukmirovic D., Miloradovic N. and Z. Bogdanovic Z. (2009). “A model for integration of mlearning into learning management sys- tem,” IPSI Bgd Internet Research Society New York, Frankfurt, Tokyo, Belgrade, vol. 5, no. 1, pp. 22-29. [15] Baker, R., Corbett, A., & Koedinger, K. (2004). Detecting student misuse of intelligent tutoring systems. Intelligent tutoring systems, pp. 531–540. [16] Guruler, H., Istanbullu, A., & Karahasan, M. (2010). A new stu- dent performance analysis system using knowledge discovery in higher educational databases. Computers & Education, Vol. 55(1), pp. 247–254. doi:10.1016/j. [17] Heraud, J., France, L., & Mille, A. (2004). Pixed: an its that guides students with the help of learners’ interaction log. In International conference on intelligent tutoring systems, Maceio pp. 57–64. [18] Isljamovic, S., Suknovic, M. (2014). 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  • 5. 14 Dragan D. Obradovic et al. https://www.sciencedirect.com/science/article/pii/S2352250 X20300695 [22] Popenici, S. A. D. & Kerr, S. (2017). Exploring the impact of artificial intelligence on teaching and learning in higher education. Research and Practice in Technology Enhanced Learning 12(1). https://doi.or g/10.1186/s41039-017-0062-8 [23] Boulay, Benedict. (2016). Artificial Intelligence as an Effective Classroom Assistant. IEEE Intelligent Systems, 31(6), Nov.–Dec. 2016. [24] Chaudhary, S. (2017). Artificial Intelligence in Education. Interna- tional Journal of Social Science & Interdisciplinary Research, 6(4), APRIL (2017), 16-28 [25] Gamoura, Samiah, Mohamed, Bay & Krosh, Haiziah (2018). Artificial Intelligence: A New Challenge of Law. International Forum. Algeria (26-27 November 2018) [26] Harkut, D. & Kasat, K. (2019). Artificial Intelligence – Challenges and Applications, Submitted: November 30 2018; Reviewed: January 22 2019; Published: March 19 2019.