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Investor Pitch
1.
Investor Pitch
2.
/Observe the 10/20/30
Rule Ten slides Twentyminutes Thirty-point-fonttext
3.
/ Investor Pitch
4.
/ Ten Slides
Title Problem Solution Business Model UndelyingMagic Marketing and Sales Competition Management team Financial Projections and KeyMetrics Current Status
5.
/Title Organizationname Yourname
and title Contact information
6.
Explainwhatyourcompanydoes…
7.
/ Problem Describe
the painyou’realleviating. Geteveryonenodding and ”buying in”.
8.
Avoidlookinglike a solution
looking for a problem
9.
/ Solution Explainhowyoualleviatethispain
and the MEANING youmake. Ensurethat the audienceclearly understands whatyousell and yourvalue proposition. VISUALIZE
10.
Don’tbetootechnical, just explainwhat
it does
11.
/ Business Model
How do youmakemoney? Whopaysyou? Your distribution channels Yourgross margins
12.
Don’tmake it seem
to untested .Mentioncustomersalreadyusingyourproduct/service.
13.
/UnderlyingMagic Describe the
technology, secret sauce ormagicbehindyourproductor service.
14.
Lesstext, more diagrams,
schematics and flowcharts.Objectiveproff of concept.
15.
/ Marketing and
Sales How do youreachyourcustomers? What and whowillleverageyour marketing?
16.
Show an effectivego-to-marketstrategythatwon’t
break the bank.
17.
/Competition Provide a
completeview of the competitivelandskape. Toomuch is betterthantoolittle
18.
Neverdismisscompetition. Everyonewants to
hearwhyyou’regood – not whycompetitorsare bad.
19.
/ Management Team
Describe the keyplayers of your Management team Board of directors Advisoryboard Major investors
20.
Don’tbeafraid to show
up with a lessthanperfect team.But bewilling to fix the holes.
21.
/ Financials and
KeyMetrics Fiveyear-forecast Otherkeymetrics, fx Number of customers Conversion rate Number of employees Etc.
22.
Do a bottom
up forecast.Takeintoaccount long sales cycles and seasonality.Yourassumptionsare as importantthan the numbers.
23.
/Current Status Current
status of product/service. Accomplishments to date Timeline Use of funds
24.
Sharedetails of momentum
and traction.Close with a bias toward action.
25.
Read more… Guy
Kawasaki: The Art of the Start …the coolest book about entrepreneurship!
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