1. FILM INDUSTRY – New/ Digital Technologies – Impact on PRODUCTION
Stage 1: Planning > pre-production
Creation of sets - could use CGI
Planning the look
Decisions about film technology/equipment needed to create
the look
Stage 2: Production
Creation of a style - naturalistic,
Stage 3: Post-production
realism, historical
Creation of a look - mise-en-
Harnessing the technology available
scene, aesthetics
Mixing old and new
Working with the
Non-linear editing
technology/technical challenges
SFX and CGI
Harnessing traditional and digital
Many choices and options - which shots,
technology
what order
Logistics of filming in a studio and
Grading, colouring the film to improve the
on location
look
Weather complications IMAX, CGI,
animation, 3D technology

2. FILM INDUSTRY –
New/ Digital Technologies – Impact on DISTRIBUTION New/ Digital Technologies – Impact on MARKETING
Vertical integration - distribution via one Synergy - using one product to sell another
institution Marketing the film Costs of each print Horizontal integration - all content produced under
Choosing the right distribution channels/outlets - one
theatrical, festivals, dvd, web, tv Selling the film roof-film, CD soundtrack, dvd
across a range of platforms - theatrical, dvd, web, tv Web based marketing
rights DVD online sales Viral/ interactive marketing
Advantages of D-Cinema to the distributor 360 degree marketing strategy
Advantages of the web - more legal distribution Stealth marketing
channels -more ways to reach the audience > Broad/ niche tactics - placement of marketing
greater profits Disadvantages of the web - illegal The official website - downloads, merchandise,
downloading Opportunities offered by converged/ interactivity
portable technology - providing more and diverse Trailers
ways to reach the audience More opportunities to Posters
target more niche, diverse audiences Internet
Reviews
Word of mouth - fan sites
Special articles, featurettes, teasers, log lines,
exclusives
Planning the
premiere,

3. FILM INDUSTRY – New/ Digital Technologies – Impact on EXHIBITION
Pros of changing technology for cinemas eg D-Cinema and broadband,
satellite dish, web and email direct marketing opportunities, booking online,
more choice and diversity for the audience
Cons of changing technologies eg piracy and illegal downloading, increased
competition
The need to constantly update, expand and diversify to remain competitive and
provide the audience with a special experience
Finding new ways to retain and widen appeal + creating new sources of income
- for eg satellite link-ups of global events
Marketing and promotion
Alternative forms of online exhibition - pros and cons for the audience and
industry – eg streaming sites, legal and illegal downloading
Exhibition via portable converged technology, exhibition 'on the go', DVD, Multi-
channel Digital TV
Industry - pros and cons of the different forms of exhibition available

4. FILM INDUSTRY – New/ Digital Technologies – Impact on AUDIENCE
Amateur film makers Consumers
Lightweight, cheap cameras and mics More choice, diversity, control, portability, non-linear
Accessible hardware and software to use at home experience, free downloading
Ability to do away with sets and expenses eg green screen Pros and cons for different audience groups - not all the same
technology Pros and cons of the different forms of exhibition available -dvd,
Non-linear editing, easy to use sfx, sound recording etc web, multi-channel digital TV and PPV, portable converged
Fun, imaginative, creative control, can make fan films, remakes, technology
shorts, documentaries - no limits Online reviews, trailers, interactive film websites, can
Opportunities to share their own short films with a potential download freebies - screensavers, ringtones
global audience of millions Pleasures offered by viral marketing - can get involved
Easy uploading of own content Can book tickets, check cinema programmes, comment on and
Online advice and feedback discuss films with other consumers
Many websites offer ways for consumers to distribute their
own short films, cutting out the costs of traditional distribution
and negating the need for a distribution deal
Can gain feedback from other film fans, directors etc
Consumer can turn producer
Case study Reference
Case study Reference
Examples of named technology - hardware and software Own choice examples of film website, channel, digital TV service
Websites that support amateur film makers -with advice, provider, streaming/downloading website, converged portable
distribution, exhibition etc technology, film on DVD
Streaming websites - Spotify, Youtube - easy uploading of own Specific named audience groups - age, gender, lifestyles etc
content Examples of own experiences
Examples from own experiences