Søren Bechmann

Central Region, Denmark Denmark

Service Designer, Author, Speaker, Consultant

Apparel / Fashion

Author of "Service er marketing" (Gyldendal Business, Copenhagen, 2012). The book was called "... one of the most important management books written in Danish” by the newspaper Berlingske. Søren have also written the first Danish book about service design: "Servicedesign" (Gyldendal Akademisk, Copenhagen, 2010). And "Gør kunden god igen" (Gyldendal Business, Copenhagen, 2014) – written with Pernille Hirshals. He is the founder of Service Design Institute. He helps companies develop attractive and effective customer experiences across all touchpoints – based on customer insight, business understanding, technological know how and communication skills. Søren have spent 25 years as an comm...