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Review of in game advertising
- 1. Video Games as a form of Communications: An Introduction Will Chan
- 13. Battlefield 2142 1.8 million copies sold 18-34 audience male Gamer passively receives advert Poor contextualization due to poor execution Source: IGA WW personal correspondence
- 18. Football Super Stars Online sports MMOG Purchase branded products to improve stats Cross between dynamic & static
- 25. Measurement & Accountability
- 28. Will the audience pay attention when they’re so involved?
- 32. Example titles: The Sims, Ben10, Bratz Kids Mobile games, Cooking Mama Portable Brain Training, Wii Fit, Tetris Casual Ferrari Challenge Racing PKR Poker, 8 Ball Club, Grand Billiards Lifestyle FIFA, NBA, Beijing 2008 Sport Quake, Thief, Super Mario Action/Adventure Example Titles Game Genres
Notas do Editor
- One of the first examples of static advertising 10 million sold, not including second hand sales, rentals, borrowing/lending from friends
- One of the best selling franchises in the world
- Poor contextualization
- Single player on a team Train to become a superstar player Buy Puma branded products, these products improve the player’s performance in the game The store is static, the products are dynamic. Free to play
- Pitches game involvement against advert attention The more involving a game is, the less attention the advert recieves If a game is boring, the player may not be giving the game his full attention.