1. 31 YEARS GREEN BUSINESS
it’s in our nature

2. 1979. From a single pharmacy…

4. …and a beehive

5. Nikos Koutsianas
Pharmacist, Co-Founder

6. inspired by…

7. the bee
and the bounty it
produces

8. Greek nature
and its rich
biodiversity

9. Hippocrates’
holistic approach to
health and beauty
Floor-mosaic, 2nd -3rd c. AD

10. Our logo
Inspired by the Bees of Malian, a
rare piece of Minoan jewelry from Inspired by the
the 16th century, BC, symbolizing Bees of Malia, a
fertility and harmony. Minoan brooch
from the 16th
The name century, BC The flora of
APIVITA
Crete, a rare
comes from APIS
treasure among
(Latin for bee)
European
and VITA
ecosystems
(life)
Cosmetology:
The bees’
from COSMOS
symmetrical
(beauty and nature)
structure symbolizes
and LOGOS
fertility and
Encircling the (scientific
harmony
bees, Apollo’s lyre approach)
symbolizes a
continuous
evolution towards
a noble cause

11. present in every product, delivering…

12. Natural • We make us of the endless source of 5500 herbs from
Greek flora
Ingredients • At least 30 organic certified extracts.
85%-100%
• We use raw materials coming from renewable sources
• With recycled or recyclable packaging material.
(We are first to use 100% recycled PET)
• We have 42 certified organic products
• Without the ingredients, frequently accused of
irritations. (propylene glycol, sls, mineral oils,, ΜΕΑ,
DEA, surfactants)
• No GM0s (genetically modified organisms)
• Without ingredients harmful to the environment.
( silicones, pthalates, polycyclic polycyclic musks &
nitromusks in the fragrances
• No use of animal derived raw materials (except for
bee products)
• No use of raw materials that have been tested on
animals

13. EFFECTIVE
31 years of Experience,
Knowledge and
Development
Experience in the production of bee-
products.
Experience in the cultivation of plants
ΕΡ Experience in the choice of the best
prime materials
Experience in the control of plants’
active ingredients.
Experience in how to combine
synergistically natural extracts
Experience and knowledge in
development of cosmetics with
more than 5000 natural formulas

14. holistic
o

15. HOLISTIC
NATURAL
EFFECTIVE

16. Innovation

17. ON R&D
in-house
specialized team
of 11 scientists

18. Unique ingredients studies:
Propolis a Key Component…
‘’A natural healing from the hive’’
The following properties have been
attributed to propolis in research
carried out over the last 30 years:
• Analgesic
• Anti-allergen
• Antibiotic
• Anti-fungal
• Antioxidant
• Antiseptic
• Anti tumour/cancer
• Immuno-stimulant effects
The basic research of the R&D Department focused on propolis, for 31 years now, (extraction,
complex formation) with cooperation with Universities and institutes, publications to scientific
journals* and announcements to scientific symposiums.

19. Plant Infusions:
The base of APIVITA
products
Apivita replaces water, the
basic component of a cosmetic
formula, with Apivita
infusions, thus enhancing the
effectiveness (antioxidant, tonic,
antimicrobial)
Vs base (water)

20. Green Tea Calendula
Water Rosemary Hamamelis
Water Water Water
In place of In place of
common water In place of In place of
common common common
in all the water in all
water in all water in all
face products the the the
Offers Haircare Bodycare KIDS
antioxidant anti- products products
aging action products
Offers toning Calming
Offers and
action antiseptic and soothing
soothing action
action

21. Why Natural?

22. Why Natural…
The Fear Society
 Climatic changes
 Climatic changes
 Pollution
 Newollution
 P Diseases
 N Obesity
ew Diseases
 substances
 ToxicObesity
 Allergies
 Toxic substances
 Allergies

23. Why Natural…
Our Needs…
We want to be responsible for our lives
We want an ethical behavior towards people and the environment
We recognize the value of health and well being
We expect to live longer and have better lives
We take great care on what we put
IN, AROUND and ON
our bodies
We need more natural and safer products

24. APIVITA Principles of
A company with
Ingredients’ selection: a difference
• We do NOT use
• Genetically Modified Organisms (GMO)
• Animal derived raw materials (except for bee products)
• irradiation for the sterilization of the plant material
• We do use
• plants from organic cultures
• whole extracts because of the synergistic effect that their various
substances offer
• raw materials coming from renewable sources
• raw materials that have not been tested on animals
• All added ingredients are important for the products’ safety and efficacy
• All ingredients are selected according to the European Legislation
• We try to achieve the best balance of natural ingredients, safety and
effectiveness

25. Ingredients Natural & Organic:
Natural:
Ingredients of natural origin and those, which have been processed
without the intention of chemical modification
Organic:
Plant and/or animal raw material cultivated in accordance with EC
legislation or equivalent international standards for Organic
Farming
Natural derived:
Ingredients of natural origin, which have undergone a defined process
with the intention of chemical modification
Organic derived:
Organic raw materials which have undergone a defined process with
the intention of chemical modification

26. APIVITA organic ingredients
Honey & Beeswax
Essential oils
Plant extracts
APIVITA Farm production
Chamomile essential oil: Baby Kids products
Lavender essential oil: Intimate products

27. Cooperations with cultivators,
beekeepers and cooperatives
around Greece to control quality
and traceability and to ensure
high biological value of natural
raw materials

28.  Organic and biodynamic cultivations
DOMOKOS:
• Marticaria recutita (Chamomile)
• Lavandula angustifolia
• Thymus vulgaris
• Melissa officinalis
• Rosa damascena
• Ocimum basilicum
• Sideritis scardica*
ARKADIA:
• Rosmarinus officinalis
• Calendula officinalis
• Salvia officinalis
• Rosa canina
• Echinacea purpurea
• Sambucus nigra
Mt OLYMPUS:
• Achillea millefolium
• Hypericum perforatum
 In-house produced extracts from
plants of the APIVITA FARM cultivations

29. APIVITA beehives
 Private beehives on organic cultivations
 Profound collaborations with beekeepers and
cooperatives around Greece

30. from the first product,
to a complete personal care range
of products and services

31. 1979 - 1981

32. 2010

33. More than 300 references
Face Care Intimate Care
Men Care Mini products
Express Beauty Masks Propolis/Eucalyptus
Sun Care Pastilles
Hair Care Essential Oils
Hair Color Natural Oils
Lip Care Personal
Body Care KIDS

34. distribution channels
4000 pharmacies in Greece
Department Stores
Retail

35. Athens, Premium Corners in Pharmacies

36. Spain
200 Pharmacies + 88 ECIs

37. Athens, shop-in-shop

38. from one country to the world

39. BeNeLux Romania
Sweden Russia
Japan
USA
Hong Kong
Spain
Taiwan
Bulgaria
UAE
Cyprus
Australia
10 countries
5 new openings 2010

40. APIVITΑ FLAGSHIP SHOP MADRID

41. APIVITΑ FLAGSHIP SHOP MADRID

42. Awards

43. EUROPEAN DESIGN AWARDS 2010 – Silver award for packaging of the Express
Range
EUROPEAN DESIGN AWARDS 2010 – Bronze award for the Brochure of the
Personal Cosmetics
EVGE 2010 – First Award for packaging of Express Range
EVGE 2010 – Third Award for packaging of Men’s Care Range
EVGE 2010 – First Award for brochure of Personal Cosmetics
Prix de Beauté 2009 BODY CARE range Award
Prix de Beauté 2008 COLORED HAIR range Award
Prix de Beauté 2007 PROPOLINE shampoo range Award
Special Ermis Bronze Award 2006 for APIVITA shop identity
Prix de Beauté 2005 Award for social responsibility in Business
20
Prix de Beauté 2004 Award for the fastest developing company
international
New York Festival 2004 Distinction for PROPOLINE baby range
New York Festival 2003 Distinction of packaging for AROMATHERAPY BASIC awards
London International Advertising Awards 2003 Distinction in packaging for
AROMATHERAPY BASIC
London International Advertising Awards 2003 Distinction for brand Brochure of
AROMATHERAPY
Ermis 2003 Gold Metal for brand brochure of AROMATHERAPY
New York Festival 2002 Bronze Award for packaging design of the PROPOLINE
range
Recognition & publication in the Creative Review Annual 2002
Ermis Awards 2002 – Silver Award for packaging of PROPOLINE range
EVGE 2002 – Distinction for packaging of PROPOLINE range

44. PRIX DE BEAUTE 2009
APIVITA BODY CARE
AWARD
Dec 2009

45. EUROPEAN DESIGN AWARDS 2010
• SILVER AWARD for
the Packaging of the
express line
• BRONZE AWARD for
the Brochure of the
Personal line

46. EVGE AWARDS FOR
GRAPHIC DESIGN
1st award for personal cosmetics brochure
1st award for Express masks Packaging
3rd award for Men’s Care Line Packaging

47. with recognition from the global
industry and the consumers

48. in the elite
Global Cosmetics Industry
group of
March 2008 natural beauty
pioneers

49. Fastest growing No 2 brand in the Greek
pharmacies-total personal care market
8,7% 9,4%
8,3%
7,1% Νο2
Source: IMS, Greece, total PEC excluding make-up, haircolor, men, acne.

50. Undisputable No1 in Shampoo
Νο1
Source: IMS, Greece

51. No 2 brand in the biggest pharmacy
category, face
Νο2
Source: IMS, Greece

52. Body cleansing grew significantly
Νο2
Source: IMS, Greece

53. Thank you
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