There was lots of talk in 2015 around content being King – but not enough on how recruitment marketers can get it created, read and generating leads for the business (that would make both marketers and recruitment leaders happy!). I'm going to show you how to be a marketing hero with content: My "5 Fs" of content planning Great apps for speedy content creation How to get your recruiters engaged in content Read more at our blog: http://www.barclayjones.com/blog/social-media-for-recruiters/apsco-webinar-5-hacks-that-will-make-your-content-planning-easy/

1. Content

2. Lisa Jones
LisaMariJones
0333 987 9000
lisa@barclayjones.com

3. Kelly Nash
KellyAPSCo
APSCo_org
Members and Events Co-ordinator

6. Content is an F word!

7. Competition

8. Question

9. Want to be a Content Hero?

10. Poll

11. Poll

12. I can’t
track
ROI
Leads I pass
over magically
disappear
My recruiters
won’t engage
with my
content
My recruiters
don’t think
marketing is
their job
My CRM is
useless to
me
Getting content from
them –m like blood
from a stone!

13. Stats!

14. Candidate
shortage?
There’s an
interested
candidate
shortage…

15. Content
shortage?
There’s a
relevant
content
shortage…

16. ROI – not just about £$€
Time
Content
Emotion
Clicks
Community
Cash

17. Content plans can cause discontent
Time
Content
Emotion
Clicks
Community
Cash

18. Poll

19. A content
strategy or just
a content plan?

20. Question

21. 5
F

22. Father Jack
1

23. Flippin’ Recruiters
2

25. F

26. Poll

27. Be Sales!

28. Get Content

29. Question

30. Function is to Fix
3

31. Function is to Fix

32. Format
4

34. Poll

35. Frequency
5

36. F

44. Be a content hero!

46. Competition

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49. 
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50. 6-9 June