1. Balaji Pattabhiraman
MCIM Chartered Marketer., CIM U.K.
www.cim.co.uk
AMERICAN TESOL Certified Corporate Trainer
www.peaktrainings.com
Franchise and Business Development Consultant
www.franchiseindia.com
2. Professional Summary – Academic
Over 4+ years of teaching experience in International Marketing,
International Business, Strategic Marketing, Advertising and
Branding, Customer Relationship Management (CRM),
International Trade and Promotion.
Career Overview – Industry Experience 18+ YEARS
Accomplished Sales and Marketing professional with over 18+ years
in the industry donning various roles including Profit Centre head/
Marketing and BD Head/Entrepreneur/Consultant and Coach across
various industries that include:
1. Education and Training (Training Organizations and Universities)
2. Financial Services (Banking & NBFCs)
3. IT (IT Training and Software development)
4. Manufacturing (Devices)
5. Coaching and Consulting
Experience
3. My Offerings
Training
Sales for Technical People
Low Cost Marketing
Art of Closing Deals
Fearless Sales Presentation
Direct Marketing 101
Pricing Your Product
Go To Market Strategy
Creating Your B Plan
Pitching – For Funding
Coaching and Consulting
Rapid Business Growth
Program for small business
Niche Marketing
Franchising
Deal Making and Closure
Positioning
4. Core Skills and Expertise
-Strategic Planning -Agent/Vendor Relations -New Business
development
-Account Development / Management -Sales Analysis&
Presentation-Sales Lead Generator
-Target Marketing (New Markets) -Sales
Training/Supervision -Sales Closure
-Profit Centre Management -Media Relations/PR -
Interactive Strategist
Strengths and Capabilities
5. My MISSION
Leverage my varied Experience and contacts to:
To guide, train and develop a large fraternity of Pragmatic
and Young Business Owners and Marketing/ Sales/ Business
development professionals who are ready to hit the ground
from the word “go”.
My Mission
6. My training and coaching delivery has been shaped by my Corporate
and Consulting interests. In all of these courses, I promote
interdisciplinary study as a means to comprehending larger cultural
shifts. In all of my classes, I incorporate criticism, novels, film, visual
culture, and music, and encourage extensive student discussion of
each text. I believe strongly in the value of in-depth analysis of
particular sources as a means of understanding the complex, often
contradicting concepts and meanings embedded in each source.
How am I different?
7. Includes but not limited to:
Niche Marketing
Brand Positioning,
Segmentation,
Market Research,
Strategy Planning,
Channel Management,
Sales and Marketing Training,
Personal Branding,
Buzz Marketing,
Guiding MBA students for Syndicated Summer/ Vacation Internships.
My Marketing Support…
8. Consulting Small and Micro Enterprises to Enhance their Turn
over and Profits
Actively involved with Startup companies as an Advisor
Visiting faculty of University affiliated / AICTE approved MBA /
MIB courses at reputed management training institutes.
Assisting & guiding Marketing Management students in their
mandatory Summer/ Vacation Projects and also short term
projects.
.
Other Engagements
9. Suresh Joseph, Customs,TradeCompliance,Logistics,IndTax
Trade Compliance,Customs,EXIM,SEZ, Indirect Tax, Logistics- Air,Ocean,Express,Multmodal
When you talk of Marketing and Sales, you get Balaji's picture. Be it Marketing or Sales Consulting, Coaching or Training -
Balaji epitomises the key attributes of Selling, Branding and Marketing. With a contagious " Fire in the Belly" disposition and a
" Go Getter" attitude, Balaji can win over anyone to his side. Wish Balaji the very best in his endeavours and Happy Selling
Suresh Joseph, was with another company when working with Balaji at Presidency College Bangalore
Amritraj Saikia
Training and Development Professional at Xeeva
I am associated with Balaji since 1998. A true professional with very strong belief in business ethics. I have seen him working
on every assignment with lot of passion, involvement and interest. He believes in planning first and then execute. A born
motivator and has the ability to inspire anyone whoever is associated with him. Very strong in his values.
Balaji never misses in his commitments. He is instrumental in mentoring me in my professional career during my initial days. I
thank him for the initiative he took in shaping me. He is always an asset to the organization he is associated with.
I wish him all the best in his future endeavors
Dr Anatole Bogatski
Executive Vice President and CFO at Life Chiropractic College West
Balaji is a details person. He works very hard to achieve his goals and he succeeds in doing this. Balaji is a winner and will be a
great partner for any company.
November 15, 2009, Dr Anatole taught Balaji at Auckland Institute of Studies St Helens
What Clients Say:
10. MBA International Business from AIS ST. HELENS Auckland
MBA from Madurai Kamaraj University
MCIM Chartered Marketer- Prestigious Marketing
Organisation in the world
UGC NET Qualified Professor – Teaching MIB and MBA
subjects with Bangalore leading Private B School
Consistent Performer- Received Best Teacher award for
consecutive 4 years from a Private B School
Qualifications and Memberships:
