EMS Creative iMedia Cambridge Technicals

1. Planning – Survey
Lesson 7

2. Lesson Goals
 Know various questioning methods for a survey
 Understand how to structure appropriate questions
 Be able to create a survey to analyse your target audience

3. Assessment Criteria
 The assessment criteria for this part of the unit is as follows:
Detailed planning for the design
and function of the website
considering how information flows
and pages link. Justify choices in
relation to target audience appeal
and usability. Relevant legal and
ethical issues considered.
D1
P2
Plan the development of a multi-page website:
• Purpose
• Target Audience
• Content
• Production Plan
M1
LO2 – Plan the development of a multipage website
Consider visitor needs and how
they will navigate the website. The
info provided on a budget, launch
date and timescale is realistic. Some
consideration to relevant revenue
potential.

4. Understand good questioning
Survey your target audience
User Needs
 The user needs were defined as the requirements of the end user of your
website. The two categories analysed last lesson were:
Technical
The things the user would READ
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Obtain Information
Purchase Products
Download Files
View Multimedia
Product Pricing
Merchandise
Contact Details
Things the user would USE
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Navigation
Page Flow
Loading Times
Accessibility
Consistency
Web Browsers
Colour Scheme
#questioning
#survey

5. Target Audience
Describe the way you can categorise your audience…

6. Target Audience
Understand good questioning
Survey your target audience
 Your target audience is the person
or group of people that the final
website will be aimed towards.
 The audience for this project is
young people, male and female,
aged between 18 and 25 years old.
 The audience can be categorised
using the following key areas:
 Age
 Gender
 Spending Power
 Interests / Hobbies
#questioning
#survey

7. Website Specifics
Understand good questioning
Survey your target audience
 You will be able to find out some very interesting information from your
audience that will help you style the website being planned such as:
Fonts
Social Media
Layout
Contact
#questioning
#survey

8. Good Questioning
Think about ways of ensuring a survey is full of good questions…

9. Understand good questioning
Survey your target audience
Questioning
 To create a well structured question you must think about the following:
What is it that you actually want to learn from
the results of your questionnaire overall?
Open/Closed
Open Questions = Possibility of good ideas
Closed Questions = Clear statistical results
Allow someone to answer without leading them e.g.
r Do you like this? aWhat do you think of this?
Sequence
Trying to build up questions will make a survey
flow more naturally than jumping between topics.
#questioning
#survey

10. Your Task
Understand good questioning
Survey your target audience
 List at least ten questions that you
could ask your target audience:
 Gender
 Age
 Spending Power
 Interests / Hobbies
 Website Specific Items
 Create a survey monkey featuring
your ten questions using a variety
of question techniques:
 Single Answer
 Multi Answer
#questioning
#survey

11. Homework
Publish your survey so that you can
share it with members of your target
audience.
Try to get a range of users, male and
female close to the target age range
of 18-25 to answer your survey.
Results of the survey will be analysed
next lesson.