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Markkinoinnin Muutos, Avaus Marketing Innovations, Tom Nickels

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Presentation at Avaus Executive Lounge with Adobe 26.3.2015 Tom Nickels, Senior Advisor & Partner, Avaus Marketing Innovations

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Tom Nickels Senior Advisor & Partner, Avaus Marketing Innovations Welcome!
Avaus Consulting Oy Digital and mobile developmentSales-Driven Marketing + Uusi Avaus
Revenue,’000€ Revenue of Avaus marketing services 0 1000 2000 3000 4000 5000 6000 7000 2009 2010 2011 2012 2013 2014
GROWREDUCESOURCE: Markkinoinnin uudistajat 2014, Avaus “How will your investments in these marketing tactics change over the next 18 months?” 8% 8% 13% 31% 31% 52% 61% 62% 67% 77% 83% Print TV Marketing personnell Events Display adversting Search advertising CRM & Marketing automation Content marketing Social media marketing Analytics Own channels Own channels & digital advertising Traditional marketing investments
Sales-Driven Marketing 1 Sales results and and ROI 1 2 Data and insight driven 3 Technology and automation 4 New processes and skills
Forrester Wave: Enterprise Marketing Software Suites, Q4 ‘14
Markkinoinnin Muutos, Avaus Marketing Innovations, Tom Nickels

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