How can you master the trades of Social Media and become a true social media rockstar. Where do you need to focus, where do you need start.

1. HOW TO BECOME A
SOCIAL MEDIA ROCK STAR
or at least how you can try to be one...

2. WHAT ARE WE GOING TO
TALK ABOUT?

3. 1. SOCIAL MEDIA STRATEGY & TACTICS
2. SOCIAL MEDIA CONTENT
3. ONLINE REPUTATION & CRISIS
MANAGEMENT
4. CROWD SOURCING

4. 1. SOCIAL MEDIA STRATEGY
& TACTICS

5. Social Media is like teen sex.
Everyone wants to do it.
Nobody knows how. When it’s
finally done there is a surprise
it’s not better
Avinash Kaushik, Analytics Evangelist, Google

6. I KNOW YOU HEARD THIS
BEFORE BUT HAVE YOU
WONDERED WHY?

7. BECAUSE PEOPLE (AND BUSINESSES) TEND
TO CONFUSE STRATEGY WITH TACTICS

8. Strategy is when you
have a plan to
accomplish
something. From
beginning to end if
you are prepared
and focus on your
plan that's having a
strategy

9. Tactics are the specific
actions, sequences of
actions, and
schedules you use to
fulfill your strategy. If
you have more
than one strategy you
will have different
tactics for each.

10. OK THAT MAKES SENSE
WHERE DO I START?

11. do a lot of
research
Spend a lot of time on
Mashable and even more on
Slideshare.
Researching ideas and
practices can become a
valuable asset and it can help
you come up with great ideas
when the time comes.
Another great site for
inspiration on Social Media
and more is noteandpoint.com
and of course you can always
find good social media
material on Youtube

12. always know
your facts
You have to know how much
people hang arround each social
network. You have to focus on
how they spend time, what are
their main interests what seems
to work its time of the year on
social media because if you don’t
you might become irrelevant.
SocialBakers is a great place to
start looking for data, but you
should search in other places too
and try to have your own metrics
about your own projects.

13. ask the right
questions
1. Why social?
2. What do I expect to gain from
my involvement?
3. What business needs am I
trying to meet through social
media
4. Where do I start?
5. What do people say about my
brand?
6. Which platforms should I use?
7. How do I position my brand?
8. What resources do I need?
Do I have them?
9. What am I trying to
accomplish?

14. ANSWER THE QUESTIONS AND
PLAN YOUR STRATEGY...

15. Start from the
first one...
Facebook may come and go.
Twitter too.
(Though I doubt it will happen
anytime soon)
But their impact on your
consumer is long lasting.
People behave differently to what
they did a few years ago. Online
and offline.
And this affects every aspect of
the marketing mix.
Everything you say.
Everything you do.
Everything you don't say.
Everything you don't do.
EVERYTHING COMMUNICATES
Peter Economides – Brand Strategist

16. THEN START THINKING
TACTICS

17. BUT DON’T THINK
“CAMPAIGNS” THINK
“CONVERSATIONS”

18. 2. SOCIAL MEDIA CONTENT
(and how to find it)

19. CONTENT IS KING
but in order to deliver great social
media content you need to
remember some basic facts

23. LET’S FOCUS A LITTLE BIT

24. post like a
friend not like
a brand
In order to deliver great social
media content you need to focus
on your target audience and
speak about the things that they
do care about.
For example if you are in the
automotive industry you can
focus your content around
movies like Fast Five.
Petrolheads tend to like such
content and you will see a lot of
interactions from the page fans
on Facebook and a lot of
retweets especially if you post
photos or videos.

25. google reader
is your friend
For your social media engagement
you need a lot of content from
multiple sources. The cool thing
about Social Media is that you don’t
need a copywriter for everything.
Content is in abundance on the net.
All you have to do is research sites
with relevant content and setup an
account in google reader with the
rss feeds from sites that have
relevant content in order to always
have availability of content.
You can use other rss readers as
well but Google is fast and efficient.

26. fast sharing is
important
Use tweetdeck (or seesmic,
or hootsuite) to manage
multiple accounts and
simultaneous (or scheduled)
posting in different
platforms.
Another great tool is
Posterous.
You can post and share
directly to multiple
platforms even with a single
e-mail or from an iPhone or
Android Device.

27. 3. ONLINE REPUTATION &
CRISIS MANAGEMENT

28. always keep
an eye open
In traditional PR monitoring was easier.
Press clippings and good relationships
with journalists can help you prevent a
lot of unpleasant situations.
But on Social Media things travel fast
and you need to be always on your
toes.
So you need to always have tools in
place and monitor everything. If you
can’t afford a professional tool like
Sysomos or Radian, then Google
Reader is again your best friend.
Combine it with Socialmensions, Topsy
and with Facebook & Twitter
notifications and you will have good
results.

29. always
evaluate who
is saying what
Not all users have the same
weight. Especially on Twitter
you need to evaluate who is
saying what.
You need to build
relationships that can be
useful over time and you
need to react quickly
because if you don’t you will
loose control of the situation.
A great tool to measure
influence is Klout.

30. the art of
community
management
OK granded it’s not the art
of war but it’s a hard trade.
You need to be fast, to be
polite, to be efficient and
to understand technology
and how things work.
Or else you might find
yourself with a crisis that
will shut your page down
in no time.

31. 4. CROWD SOURCING

32. rock stars
don’t sing in
empty arenas
Crowd Sourcing is a key
ingredient in Social
Media. Basically because
you need an audience to
talk to.
In order to build your
audience you need to be
focused, have good
relevant content to build
arround or just a mad idea
and the guts to pull it off.

33. thank you
created by
Stavros Kontaktsis
http://about.me/stakon
references
What the f*ck is social media versions 1,2 & 3
This is not the time for Big Lazy Brands
Why is strategy being left out?