2011/7/15 at Web広告研究会セミナー

1. IA for Corporate
CONCENT,inc New Logotype Desing by Shintaro Kobayashi
Web

2. Today
•5 IA
• Web IA
• IA

3. hello
• 1973
•
• → →IA
• 2002
• HCD-Net
IA Association Japan IAAJ.org
IA Institute ACM SIGCHI
• IA100 IA100
BNN #ia100

4. 5 IA

5. The IA:
Richard Saul Wurman

6. The IA:
Richard Saul Wurman
•
•
• TED

7. The IA:
Richard Saul Wurman
•
•
• TED

10. 1.
2.
3.
21

15. 1.
2.
etc
3.

17. Web

18. CMS
Web

19. CMS
Web

20. CMS
Web

21. CMS
Web
“ ”

22. Web
Web

23. Web
Web

24. Web
Web

25. Web
Web

26. Web
Web
CMS

27. Web
Web
CMS

28. Web
IA
PDCA
Web
CMS

29. IA
IA
SEO CMS

30. IA in everywhere

44. ↓
50%
50%

45. Web IA

46. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

47. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

48. 85%
15%
© Luke Wroblewski

49. 85%
15%
© Luke Wroblewski

50. 85%
15%
© Luke Wroblewski

51. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

52. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

53. EC

54. EC

55. A A A A
A A A A B C B C D B C D
+ + +
A A A
B C D
• • • •
(CB) CB •
• • •CB •
•
•Apple • • •P&G
•Virgin •JR • •
© nozomu.net

57. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

58. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

59. →
→
→
→
→
→

65. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

66. acc04 design Inc.
TOP
PRODUCT | COMPANY | IR | RECRUIT
TOP > PRODUCTS > BOOK
BOOK
MUSIC
MOVIE
GAME
© Atsushi Hasegawa

67. !"#"!
!"#$%&'()(*+%&! /"0#1,!
,-./0)$%!
!
• OP3PQ!
$%&'! • PQHRS!
"1234%&!
5678.9:);<234%! • TUVWX!
YZ[[]>^[_`]ab!
• cde[fg>Yh>ib!
()*+,-,.!
=>?>@ABC&!
DE&FGHIE&!
JKHLMN!

68. iTunes DL
iPod
EC
Mac
iPhone ?

69. iTunes DL
iPod
EC
Mac
iPhone ?

70. iTunes DL
iPod
EC
Mac
iPhone ?

71. iTunes DL
iPod
EC
Mac
iPhone ?

72. iTunes DL
iPod
EC
Mac
iPhone ?

75. →3

76. IA

111. IA
IA
SEO CMS

113. concentinc.jp/

115. •
• IR
• →
•
•

116. C
(Category)
“LATCH” Category
L
(Location)
Location
T
(Time)
Time
H
(Hierarchy
) ierarchy
H
.
50 A
(Alphabetically
)
Alphabetically
Afghan Hound Chihuaua Komondor Pomeranian Poodle St. Bernard
Wierhaired Fox
Terrier
LATCH

117. C
(Category)
“LATCH” Category
L
(Location)
Location
T
(Time)
Time
H
(Hierarchy
) ierarchy
H
.
50 A
(Alphabetically
)
Alphabetically
Afghan Hound Chihuaua Komondor Pomeranian Poodle St. Bernard
Wierhaired Fox
Terrier
LATCH

118. C
(Category)
“LATCH” Category
L
(Location)
Location
T
(Time)
Time
H
(Hierarchy
) ierarchy
H
.
50 A
(Alphabetically
)
Alphabetically
Afghan Hound Chihuaua Komondor Pomeranian Poodle St. Bernard
Wierhaired Fox
Terrier
LATCH

119. : Pace Layering
Web
Stu
Space Plan
Services
Skin
Structure
Site
Web
Web
How Buildings Learn: What Happens After They're Built Penguin, 1995