1. Accenture
Technology
Vision
2012
Executive Summary

2. Executive summary Accenture Technology Vision 2012
Accenture’s annual Technology Vision IT is finally in the driver’s seat
provides a perspective on the future We see a significant repositioning of creating data services to industrialize
of technology beyond the current technology since we published last year’s the sharing and management of data
Technology Vision. The opportunities across the entire business if they are
conversations about cloud, mobility, afforded by technology are not just truly going to leverage their data as a
and Big Data. This year’s Vision outlines add-ons or improvements to existing
technology. The trends we see over the
strategic asset. CIOs will expand their
insight beyond their current data sets to
the technology trends that forward- next three to five years are positioning IT
at the forefront of what is driving
incorporate the wealth in information
from the world of unstructured data,
thinking CIOs will use to position growth and ultimately success. and figure out how to create a data
architecture that will allow all data to
their organizations for growth, rather Two trends, context-based services and
social-driven IT, have the potential to
peacefully coexist. They will begin to
than just focusing on cost-cutting create new revenue streams, transform
chart this path to agility with a new
set of partners as platform-as-a-
core business processes, and establish
and efficiency improvements. And, it new channels for communications with
service increasingly becomes a viable
path to transition to a more agile IT.
provides practical approaches CIOs can employees, customers and partners. The
results could be impressive: stronger With a new world and new IT come
take to address these trends today and loyalty, deeper trust and increased sales. new risks and new precautions. Security
threats are evolving as fast as the
in the future. But, these capabilities require a new
IT base to unlock their value. Cloud,
technology around it, and the realization
is setting in that security breaches are
software-as-a-service and data
a part of the world in which we live. An
platforms become integral pieces of a
agile IT department is ideally setup to
new, more agile IT, but the transition to
utilize the data platform in unexpected
get there is a challenge. IT will look at
ways, as the base for creating the
next line of security defense.

3. Executive summary Accenture Technology Vision 2012
Six trends at the heart of the future of technology What CIOs know
1) Context-based services: 3) Industrialized data services: 5) PaaS-enabled agility:
about their CEOs
Context—where you are and Freedom to share data will make A maturing platform-as-a-service CEOs are looking for growth. And, they
what you’re doing—will drive the data more valuable—but only (PaaS) market will shift the emphasis are looking for growth in all parts of
next wave of digital services if it’s managed differently from cost-cutting to business innovation their business. Technology is the purview
of CIOs, and their challenge is to help
Data from a host of new sources, combined with Now that data is being decoupled, enterprises IT leaders will pinpoint the business processes
technologies that rapidly aggregate and analyze are using it in many different ways and and applications that will matter most to their CEOs make sense of what matters
the data, will deliver fresh insights that can increasing its potential value. They’re actively their organizations—and that are best suited most—and when to take action. CIOs
give users much more immersive and valuable hunting for other useful data—outside to a platform-as-a-service (PaaS) model. will step up. They will begin to lead the
experiences online—and in the real world. their organizations as well as inside—while PaaS is not just a tool for squeezing cost conversation.
keeping their eyes open for opportunities out of IT; it will provide an environment that
to share their data. But most early data- can support rapid evolution for key business When it works, CIOs become the catalyst
sharing activities are ad hoc. Needed next: processes that need continuous change. for organizations to take advantage of
fresh approaches to data management. the changes in technology that will have
the greatest impact on their business.
2) Converging data architectures: 4) Social-driven IT: 6) Orchestrated analytical security: For a copy of the Accenture Technology
It’s not about the “big” in Big Social isn’t just a bolt-on Security breaches are inevitable— Vision 2012, visit: www.accenture.com/
Data—data architectures must marketing channel—it will have and data platforms (not just technologyvision
bridge the old and the new business-wide impact device management) will be
how you deal with them
New approaches to managing unstructured Facebook, LinkedIn, Twitter, and other forms of
data provide a whole new notion of control social media are not just new communication Old systems are now getting connected,
for CIOs—the ability to turn data into new channels to customers. They are powerful exposing the organizations that use them in
streams of value. Successfully rebalancing catalysts that are changing the ways customers, entirely new ways. Organizations will have
the data architecture portfolio and blending employees and partners use technology to to make peace with the security reality of
the structured with the unstructured interact with the world around them. Most today and begin preparing their second line
are key to unlocking that value. enterprises have yet to catch up to that reality of defense—data platforms—to mitigate
and almost none take full advantage of it. the damage of attacks that get through.
They will.

4. About Accenture
Accenture is a global management consulting, technology services and outsourcing
company, with more than 244,000 people serving clients in more than 120 countries.
Combining unparalleled experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most successful companies,
Accenture collaborates with clients to help them become high-performance businesses
and governments. The company generated net revenues of US$25.5 billion for the fiscal
year ended Aug. 31, 2011. Its home page is www.accenture.com.
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