1. Digital Kids on
Branding, Privacy
and Technology Bias
#digitalkids #minnewebcon
MinneWebCon 2013
@andrewsmyk

2. “People two, three or four years apart
are having completely different
experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/

3. 10 - 6 - 3

4. 11 - 7 - 4

5. the research

6. the research

8. 48 interviews
3 birthday parties
1 girls soccer team
2 class room visits

9. the research

10. historical view

11. the research

12. the research

14. technology clusters

17. We preselect the technology
we give to kids

18. Kids select the technology
with the lowest level of
abstraction

22. the research

23. “They have their own brand new one.”
- Goldstone
“My daughter had her own iPad since
she was 1 years old.”
- gary2kool

24. methods

25. A/B Testing

26. A/B with Tablets

27. 2 iPads (I & II)
2 Android Tablets

28. same apps installed

30. outcome

31. variation

32. iPad Only

33. A/B with Web Sites

34. Two versions of a site created
(desktop vs responsive)

35. 95%
abandon rate

37. content

38. content

39. technology

40. Technology is neither good nor bad;
nor is it neutral. Kranzberg’s six laws of technology.

42. “This is my iPad.”

43. Hands on. Minds on. Authentic?

44. kids

45. “Why is there a phone in your camera?”

46. Technology associations
phone = camera, Kindle = book

47. Kids 2 to 6 are task focused,
not necessarily goal focused.

48. analog and digital
worlds

49. “The movement between digital and traditional analog
tools as means of expression and creation comes
naturally to kids. Their movement is seamless and
effortless; we’ve lost this skill as adults.”
- Andrew Smyk
www.andrewsmyk.com/research/kids-and-robots/

51. Prototyping

52. Collaborative drawing

53. Final Version

54. branding

55. name some search engines?

56. Google
the internet

57. There are other search
engines.

58. “Really? Why?”

63. generic TM

64. privacy

65. 16 girls
16 iPods

66. 16 girls
16 iPods

67. 16 girls
16 iPods

68. 16 girls
16 iPods

69. Within the peer group,
there was no privacy

70. bias

72. Touch over type
adaptive/responsive content
mobile over desktop

73. “Every Desktop Design Has
To Go Finger-Friendly"
- Josh Clark (@globalmoxie)

74. “Future-Ready Content”
Sara Wachter-Boettcher
http://alistapart.com/article/future-ready-content

75. Content First
Mobile First
Orbital Content

76. other research areas

77. Under what conditions do
children have this gesture
bias?

78. With which devices?

79. What age does this emerge?

80. Between them and their
parents?

81. For which kind of activities?

82. my details
• twitter: @andrewsmyk
• blog: andrewsmyk.com/research
• Feel free to tweet, write, etc.
• andrewsmyk.com/minnewebcon (nothing yet)

83. Thank You!