The document describes a survey being conducted to inform the creation of a new hip hop/R&B music magazine. It asks respondents questions about their music interests and preferences, current music magazine reading habits, willingness to pay for a magazine, and desired magazine contents including cover images, article topics, and pricing. The target audience is males and females aged 16-19 who enjoy hip hop/R&B music genres.

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For AS media I am producing a Hiphop/RnB music magazine, for this I have to carry out some primary
research. My target audience are males/females aged 16-19 who are interested in Hiphop/RnB Music. I
would be very grateful if you could answer the following questions about Hiphop/RnB music and music
magazines.
Name: Age: Gender:
1. Are you :
Interested in Hiphop/RnB music genre?
Yes No
What Hiphop/RnB music/artists/bands do you currently listen to?:
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
2. Do you think a music video affects your opinion of a song? If yes, what features within affect
it?
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
3. How much would you be willing to pay for a music magazine? (Please circle)
• Nothing
• Less than £1
• £1-£2
• £2-£3
• £3-£4
• More than £4
4. Do you currently buy/read music magazines?
• YES ( If yes, please go on to ANSWER question 5.
• NO (If No please go on to answer question 6)
5. Specify which music magazine(s) you buy and /or read.
Vibe magazine Smash hits
Tops of the pops XXL
Billboard Allure
What do you like about this magazine?
…………………………………………………………………………………………………………………
………………………………………
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6. Why don’t you buy and or read music magazines?(tick the answers that apply)
• I don’t really know much about them
• They don’t interest me
• They don’t seem to be aimed at people like me
• They’re too expensive
• I don’t buy/read any magazines
• Other reasons (please specify) ………………………………………
7. What would encourage you to buy a music magazine? (Please Circle)
• Free gifts
• Competitions (win CDs, tickets, etc.)
• Exclusive news and interviews
• Dates of oncoming gigs
• Cheap price
• other (please specify) …………………………………………………
8. Which of the following magazines do you find the most eye-catching/appealing? (circle response)
A B C D
please give reasons Why?
………………………………………………………………………………………......
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9. What would you like to see on the cover of a music magazine?
Which of the following images would you like to see on the front of this music magazine?
For each one could you tell me how strongly you agree
(5 is top score) or disagree(o is bottom score)
Preferred images 0 1 2 3 4 5
/photographs for cover of
magazine
a) Several images
b) one main image of key
artist/band
c) Musical instruments/props
d) Bright colours
e) Darker colours
f) Other-please specify
What specific images/
photographs associated
with Hiphop/Rnb would
you like to see on the front
cover and would attract
you to a music magazine
10. What contents would you like to see in this Hiphop/Rnb music magazine?
To what extent do you agree or disagree that the following would be good content for this music
mag
Examples of appropriate 0 1 2 3
content
Gig guides
General info about the
music scene
Info about particular
bands/ artists
Gossip
Latest news
Fashion
Other (please specify)
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11. What would you like to see in a double page spread article that would feature in this magazine:
Which of the following images would you like
to see on the front of this music magazine?
For each one could you tell me how strongly
you agree
(5 is top score) or disagree(o is bottom score)
0 1 2 3 4 5
Interview with an
Hiphop/Rnb artist/band
Article about indie/rock
scene
General article about main
Hiphop/Rnb developments
Musical instruments/props
Bright colours
Darker colours
Other-please specify
What specific images/
photographs associated
with Hiphop/Rnb would
you like to see on the front
cover and would attract you
to a music magazine
Thank you for taking part in this research
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