The document discusses the benefits of video marketing for businesses. It notes that people prefer videos over text, and that video is a helpful marketing tool. It also mentions that video traffic on the internet is growing significantly. The document provides examples of effective video types for businesses, such as explainer videos, product videos, and testimonial videos. It emphasizes optimizing videos for search engine optimization and sharing videos widely in order to generate leads and customer engagement.

1. ASHISH KAUSHIK
Video
Marketing
For Your
Business
SYNERGI ENTREPRENEUR MEET
SEP 2019 NOIDA INDIA

2. A Case For
Video Marketing
Today's Agenda
Why Video Marketing Is Hot
What Kind Of Videos
How To Achieve Leads, Customer Engagement

3. People Love It
75% people say they would prefer
videos compared to text
TOP REASONS TO MARKET VIDEOS
Marketing Tool
Hubspot says 97% of marketeers say
videos are helpful in selling
Traffic Is Moving
Cisco says 81% of all internet traffic
will be videos by 2021
Sharing & Virality
A survey suggests 48% would prefre to
share videos than any other content

4. Search Traffic
Youtube is 2nd largest search engine
in world
RISE OF VIDEO PLATFORM - YOU TUBE
Eyeballs
1.9 billion monthly active logged-in
users
Engagement
Youtube is 2nd largest trafficked
website after google
People
70% Of all internet users have an
youtube account

5. Effective SEO
Videos improve SERP reankings by 53
times
MORE REASONS FOR VIDEO MARKETING
Conversion
75% more chances of converting
traffic with videos on landing page
EMail Clickthrough
Mails with video in subject has 70%
more chances of clicks
Purchase
90% of consumers say video will help
them make a purchasing decision.

6. VIDEOS ARE VERSATILE
BE CREATIVE
EXPERIMENT & START.
Develop Video Ideas
Your Customer Love

7. Product Videos
Products Features & Uses
5 KIND OF VIDEOS EVERY BUSINESS SHOULD MAKE
Explainer Videos
How Product Or Services Can BE
Used
Sales Promotion
Bring People In With Discount &
Freebies
Organization Stories
Processes, Hard Work, Employees,
Trainings etc engages customers
Testimonials
Videos Of Happy Customers Generate
Trust In Prospective Customers

8. ASK CUSTOMERS
OBSERVE COMPETITION
How To Win At Videos
Customer Perspective
Data Analytics
Experiment & Innovate

9. OPTIMIZE
Optimize Videos For SEO
IMPORTANT POINTS TO TAKE CARE OF
FUNNEL & CTA
Focus On Customer Journey &
Call To Action
Generate Videos
Need To Create Number Of Videos
Quality
Focus On Optimum Quality
Share
Make A Plan & Effort To Share

10. Don'tForget!
Important Points
Make A Plan Ideate & Innovate Execute

11. EMAIL ADDRESS
ASHISH@REGROB.COM
Thanks A Lot
Haveanyquestionsor
suggestions?
ASHISH KAUSHIK