Diamond saw a TV commercial and received a coupon for a new cereal that sounded delicious and healthy, so she decided to try it, even though she usually eats raisin bran. The cereal company aims to get consumers to try something new by marketing to break habits and form new ones to produce brand loyalty.

1. Diamond decided to try a new brand of cereal after seeing a TV commercial and later receiving
a coupon. She has eaten raisin bran almost every morning for years, but this new cereal
description sounds dellicious and has marry health benefits too. The cereal manufacturer in its
quest to get consumers to try something new aims at consumer habits. Multipte Choice forming
acquiring cumtaling reinforcing breaking
What is the major objective of all brand marketing? Multiple Choice to encourage competition to
produce brand interest to protect the brand image to involve an opinion leader to produce brand
loyalty