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              Your Host: Art Lee
              For: HK Marketing for Internet Domination

Property of Internet Marketing Coach Ltd. Hong Kong.
* Attendees will be Muted During Presentation
          * During discussions all will be unmuted
          * Please Provide Feedback on the Group + or -,
             so we can improve
          * Please refer this Group




                        *

Property of Internet Marketing Coach Ltd. Hong Kong.
* Business Exchange Club - Business Networking
    * HK Social Media
      Current Social Media Trends
    * Hongkongwebanalytics.com – Kenneth Kwok
    * webwednesday.hk – Napoleon Biggs

    * WomenMediaNetworks.com
    * Startupshk.com, boot.hk



                                *
Property of Internet Marketing Coach Ltd. Hong Kong.
* Internet Marketing Strategic
         Consultant, HK
       * 16+ Yrs Technology Consultant
       * 12 Years in Silicon Valley U.S., 4
         Years in Asia
       * Business Owner since 1987
       * Currently operates several
         website blogs and online
         community membership sites
       * Member of Canadian Chamber of
         Commerce, Business Exchange
         Club

                                                       *

Property of Internet Marketing Coach Ltd. Hong Kong.
* Monthly Theme
                                                       * Goal is to have businesses take
                                                         action!
                                                       * Week 1, Live Workshop – FREE
                                                         TUESDAY
                                                       * Week 2-4, In depth “How To
                                                         Implement” training Webinars
                                                         (Mon or Tues).
                                                       * Receive Ebook or Presentations
                                                         to cover Workshop Materials
                                                       * Discounted and Freebies every
                                                         month




                        *
Property of Internet Marketing Coach Ltd. Hong Kong.
* FaceBook Marketing
          * Email Marketing
          * Social Media Engagement
          * Video Marketing
          * Pay Per Click & Paid Advertising
          * Affiliate Marketing
          * Content Marketing
          * Digital Marketing to Reach China Customers

                                  *

Property of Internet Marketing Coach Ltd. Hong Kong.
Ebook &
                                                Week 2-4   Presentations
                                                HKD 300      Value HKD
                                                                1000

                                                                      Discounts &
                                                                       Freebies
                            Week 1 Free
                                                                      Value HKD
                                                       HKD 300         500-1000
                                                         Per
                                                        Month


                  *
Property of Internet Marketing Coach Ltd. Hong Kong.
*Changing Landscape of Sales
                                                        Cycle
                                                       *What Encourages Customer
                                                        Loyalty
                                                       *Creating a Marketing
                                                        Campaign Template
                                                       *Building Momentum




Property of Internet Marketing Coach Ltd. Hong Kong.
* Mass Marketing vs. Niche Marketing (more
                 costly, less effective, not targeted)
               * Expedited Customer Service
               * Reputation is more Public
               * Companies are more Transparent
               * Global Customer Base



                       *

Property of Internet Marketing Coach Ltd. Hong Kong.
*
Property of Internet Marketing Coach Ltd. Hong Kong.
Know
                                        You



                    Buy                                Like
                    More             TRUST             You



                                       Refer
                                        You

Online Marketing:
Asia Has Highest %
of Skepticism
                                    *

Property of Internet Marketing Coach Ltd. Hong Kong.
* Know You
              * Like You
              * Refer You
              * Buy More




                                  *
Property of Internet Marketing Coach Ltd. Hong Kong.
* The Most Defining Action of
             your Campaign
          * Surveys (Customers,
             Prospects, Competitors)
          * Digital Analytics
          * Trial and Error
          * Prospects, Customers,
             Business Partners, V.I.P.



                              *
Property of Internet Marketing Coach Ltd. Hong Kong.
* Product
          * What Solution does it provide?
            * Is Value communicated to customer?
       * Price
            * Retail, Discounted, Shared Revenue (Affiliate)
            * Bulk discount
       * Promotion
            * Limited time/quantity
            * Discounts to new or existing customers
       * Place
          * Where to your customers hang out/shop (online/offline)?
            * What devices do your customers use?


                      *
Property of Internet Marketing Coach Ltd. Hong Kong.
At 211 degrees, water is hot.
          At 212 degrees, it boils.
          And with boiling water, comes steam.
          And steam can power a locomotive.




       SimpleTruths.com – YouTube “simple
       truths 212”



                         *
Property of Internet Marketing Coach Ltd. Hong Kong.
* 4 months - 96 members
          * KNOW- People know me by face
          * LIKE - Credibility and Authority Established
          * TRUST – Commitment Proven




                                                       *

Property of Internet Marketing Coach Ltd. Hong Kong.
* You don’t have to be everything to everybody
         * Select several niches and test several campaigns
         * Find the Hot Customers, increase Know & Like
         * Identify V.I.P. Fans, Help them to help you
         * Keep campaigns targeted and very focused



                                                       *
Property of Internet Marketing Coach Ltd. Hong Kong.
Get Busy Doing
                                                or
                                         Get Busy Losing!


          *Contact Art Lee at:
               *Facebook.com/artglee
               *Twitter: @artstribe
               *Linkedin.com/in/artglee
               *Email:
                artlee@internetmarketingcoach.hk
               *Web: InternetMarketingCoach.hk

                                                       *
Property of Internet Marketing Coach Ltd. Hong Kong.

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Build an Internet Campaign Based on Know, Like, Trust

  • 1. * Your Host: Art Lee For: HK Marketing for Internet Domination Property of Internet Marketing Coach Ltd. Hong Kong.
  • 2. * Attendees will be Muted During Presentation * During discussions all will be unmuted * Please Provide Feedback on the Group + or -, so we can improve * Please refer this Group * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 3. * Business Exchange Club - Business Networking * HK Social Media Current Social Media Trends * Hongkongwebanalytics.com – Kenneth Kwok * webwednesday.hk – Napoleon Biggs * WomenMediaNetworks.com * Startupshk.com, boot.hk * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 4. * Internet Marketing Strategic Consultant, HK * 16+ Yrs Technology Consultant * 12 Years in Silicon Valley U.S., 4 Years in Asia * Business Owner since 1987 * Currently operates several website blogs and online community membership sites * Member of Canadian Chamber of Commerce, Business Exchange Club * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 5. * Monthly Theme * Goal is to have businesses take action! * Week 1, Live Workshop – FREE TUESDAY * Week 2-4, In depth “How To Implement” training Webinars (Mon or Tues). * Receive Ebook or Presentations to cover Workshop Materials * Discounted and Freebies every month * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 6. * FaceBook Marketing * Email Marketing * Social Media Engagement * Video Marketing * Pay Per Click & Paid Advertising * Affiliate Marketing * Content Marketing * Digital Marketing to Reach China Customers * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 7. Ebook & Week 2-4 Presentations HKD 300 Value HKD 1000 Discounts & Freebies Week 1 Free Value HKD HKD 300 500-1000 Per Month * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 8. *Changing Landscape of Sales Cycle *What Encourages Customer Loyalty *Creating a Marketing Campaign Template *Building Momentum Property of Internet Marketing Coach Ltd. Hong Kong.
  • 9. * Mass Marketing vs. Niche Marketing (more costly, less effective, not targeted) * Expedited Customer Service * Reputation is more Public * Companies are more Transparent * Global Customer Base * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 10. * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 11. Know You Buy Like More TRUST You Refer You Online Marketing: Asia Has Highest % of Skepticism * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 12. * Know You * Like You * Refer You * Buy More * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 13. * The Most Defining Action of your Campaign * Surveys (Customers, Prospects, Competitors) * Digital Analytics * Trial and Error * Prospects, Customers, Business Partners, V.I.P. * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 14. * Product * What Solution does it provide? * Is Value communicated to customer? * Price * Retail, Discounted, Shared Revenue (Affiliate) * Bulk discount * Promotion * Limited time/quantity * Discounts to new or existing customers * Place * Where to your customers hang out/shop (online/offline)? * What devices do your customers use? * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 15. At 211 degrees, water is hot. At 212 degrees, it boils. And with boiling water, comes steam. And steam can power a locomotive. SimpleTruths.com – YouTube “simple truths 212” * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 16. * 4 months - 96 members * KNOW- People know me by face * LIKE - Credibility and Authority Established * TRUST – Commitment Proven * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 17. * You don’t have to be everything to everybody * Select several niches and test several campaigns * Find the Hot Customers, increase Know & Like * Identify V.I.P. Fans, Help them to help you * Keep campaigns targeted and very focused * Property of Internet Marketing Coach Ltd. Hong Kong.
  • 18. Get Busy Doing or Get Busy Losing! *Contact Art Lee at: *Facebook.com/artglee *Twitter: @artstribe *Linkedin.com/in/artglee *Email: artlee@internetmarketingcoach.hk *Web: InternetMarketingCoach.hk * Property of Internet Marketing Coach Ltd. Hong Kong.