3of3 ‘Visual Storytelling’ to Communicate Sustainability

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Arlene Birt

Part 3 of 3: workshop

Educação Tecnologia

Part 3 of 3

Visual Storytelling:

Communicating
Sustainability

Arlene Birt | www.backgroundstories.com
visual storyteller & information designer

Aim:

Inspire ownership among
consumers on the impact
of their everyday decisions.

HOW?
CONNECT the ‘every-day’ to the ‘big-picture’

This project began as a Fulbright grant to the Netherlands, to research ‘Making Product Life-Cycles Visible.’

This project is made possible in part by a grant from the
Minnesota State Arts Board, through an appropriation
by the Minnesota State Legislature and a grant from the
National Endowment for the Arts.

Collaboration with architect Adam Jonas.

Part of a Art(ist)s on the
Verge Fellowship through:

http://www.youtube.com/watch?v=GadWxWH8YYg
Part of a Art(ist)s on the
Verge Fellowship through:

http://www.youtube.com/watch?v=HCzvWbXS_IY

Västra Hamnen
Behind-the-Scenes of Sustainability

MEDEA Artist Residency, Malmö, Sweden, 2010

Tips for Telling Visual Stories:
• Layer information
• Present positively
• Make it personal (bring it close to home)
• Let consumers make their own decisions
• Enable interaction
• Provide access to supporting data (online)

Balance: how much to show
“Sometimes the detail makes it interesting:
sometimes detail clouds the essence”

-Amanda Cox
graphics editor, New York Times

Process:
1. Identify audience and set purpose
2. Research information and data options
3. Ideate: Sketch out the storyline
4. Input data, statistics, people’s stories etc.
5. Develop, test and reﬁne and test and
reﬁne...

Input data, statistics,
people’s stories, etc.

Exercise: A Product’s Life Story

Your own product:
• Focus on one audience for your product
• Write (or draw) a narrative through the life of this
product
• What other sustainability-related data/statistics/
information exists for this product?
• How can this ﬁt into the storyline?
• Are their other ways to visualize that would
better communicate this information?

Other Examples:

When Social & Environmental
Back-Stories are Made Visible...

Other Examples of Back-Stories:

Consumers can SEE their own impacts.

Smart Meters

Other Examples of Back-Stories:

Consumers can EXPERIENCE their own impacts.

www.thetoasterproject.org

Other Examples of Back-Stories:

Consumers can CONNECT to their own impacts.

image: The New York Times

Other Examples of Back-Stories:

Consumers can UNDERSTAND their own impacts.

New Leaf Paper Eco Audit

Other Examples of Back-Stories:

Consumers can ACT UPON their own impacts.

Prius Hybrid Display Panel

When Social & Environmental
Back-Stories are Made Visible...
Consumers can:
SEE • EXPERIENCE • CONNECT • UNDERSTAND • ACT UPON

their own impacts.

Additional Resources:
RESOURCES:
Visual Storytelling for Sustainability

INFO DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

‘Guru’ of information design: Edward Tufte (author of multiple books)

Learning to draw stories: The Back of the Napkin (Expanded Edition):
Solving Problems and Selling Ideas with Pictures by Dan Roam

Guidelines for best-practice info-design: The Wall Street Journal Guide
to Information Graphics: The Dos and Don’ts of Presenting Data, Facts,
and Figures by Dona M. Wong

Inspiration for Data Vis: www.infosthetics.com

SUSTAINABILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Product supply Chains & Carbon Footprints: www.Sourcemap.com

Basic LCA (Life Cycle Analysis) Tool: www.sustainableminds.com

Guide for behavior-changing sustainability campaigns: Fostering
Sustainable Behavior: An Introduction to Community-Based Social
Marketing by Doug McKenzie-Mohr

Systems-Thinking: Cradle to Cradle: Remaking the Way We Make
Things by Michael Braungart

Thanks!

arlene@arlenebirt.com
www.backgroundstories.com

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3of3 ‘Visual Storytelling’ to Communicate Sustainability

1. Part 3 of 3 Visual Storytelling: Communicating Sustainability Arlene Birt | www.backgroundstories.com visual storyteller & information designer

2. Aim: Inspire ownership among consumers on the impact of their everyday decisions.

3. HOW? CONNECT the ‘every-day’ to the ‘big-picture’

4. This project began as a Fulbright grant to the Netherlands, to research ‘Making Product Life-Cycles Visible.’

6. Pre-head can go here: Title Text

9. This project is made possible in part by a grant from the Minnesota State Arts Board, through an appropriation by the Minnesota State Legislature and a grant from the National Endowment for the Arts.

10. Collaboration with architect Adam Jonas.

11.

12.

13. Part of a Art(ist)s on the Verge Fellowship through:

14. Part of a Art(ist)s on the Verge Fellowship through:

15. http://www.youtube.com/watch?v=GadWxWH8YYg Part of a Art(ist)s on the Verge Fellowship through:

16. Part of a Art(ist)s on the Verge Fellowship through:

17.

18.

19.

20.

21. http://www.youtube.com/watch?v=HCzvWbXS_IY

22. Västra Hamnen Behind-the-Scenes of Sustainability MEDEA Artist Residency, Malmö, Sweden, 2010

23.

24. http://youtu.be/1HtT_rBrlSw

25.

26. Tips for Telling Visual Stories: • Layer information • Present positively • Make it personal (bring it close to home) • Let consumers make their own decisions • Enable interaction • Provide access to supporting data (online)

27. Balance: how much to show “Sometimes the detail makes it interesting: sometimes detail clouds the essence” -Amanda Cox graphics editor, New York Times

28. Process: 1. Identify audience and set purpose 2. Research information and data options 3. Ideate: Sketch out the storyline 4. Input data, statistics, people’s stories etc. 5. Develop, test and reﬁne and test and reﬁne...

29. Identify Audience & Set Purpose

30. Research & Interviews

31. Ideation

32. Input data, statistics, people’s stories, etc.

33. Test & Reﬁne... Eventually Implement

34. Exercise: A Product’s Life Story Your own product: • Focus on one audience for your product • Write (or draw) a narrative through the life of this product • What other sustainability-related data/statistics/ information exists for this product? • How can this ﬁt into the storyline? • Are their other ways to visualize that would better communicate this information?

35. Other Examples: When Social & Environmental Back-Stories are Made Visible...

36. Other Examples of Back-Stories: Consumers can SEE their own impacts. Smart Meters

37. Other Examples of Back-Stories: Consumers can EXPERIENCE their own impacts. www.thetoasterproject.org

38. Other Examples of Back-Stories: Consumers can CONNECT to their own impacts. image: The New York Times

39. Other Examples of Back-Stories: Consumers can UNDERSTAND their own impacts. New Leaf Paper Eco Audit

40. Other Examples of Back-Stories: Consumers can ACT UPON their own impacts. Prius Hybrid Display Panel

41. When Social & Environmental Back-Stories are Made Visible... Consumers can: SEE • EXPERIENCE • CONNECT • UNDERSTAND • ACT UPON their own impacts.

42. Additional Resources: RESOURCES: Visual Storytelling for Sustainability INFO DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ‘Guru’ of information design: Edward Tufte (author of multiple books) Learning to draw stories: The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures by Dan Roam Guidelines for best-practice info-design: The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures by Dona M. Wong Inspiration for Data Vis: www.infosthetics.com SUSTAINABILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Product supply Chains & Carbon Footprints: www.Sourcemap.com Basic LCA (Life Cycle Analysis) Tool: www.sustainableminds.com Guide for behavior-changing sustainability campaigns: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr Systems-Thinking: Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart

43. http://www.storyofstuff.org/

44. Thanks! arlene@arlenebirt.com www.backgroundstories.com

3of3 ‘Visual Storytelling’ to Communicate Sustainability

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