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09 e3 it & km lecture notes
- 1. Enterprise Strategy/AW/09 Arj Wignaraja
- 2. IS Strategy IM What? Strategy Who? IT Strategy How?
- 3. Internal S W O T External Helpful Harmful On a SWOT analysis, IT/IS can appear in any of the 4 quadrants
- 4. Potential Entrants Rivalry among Threat of New Existing firms Entrants Bargaining Competitors Bargaining Sellers Buyers The firm Power of Sellers Power of Buyers Threat of Substitute Product or Service Substitutes IS/IT can be used to counter Porter’s five forces
- 5. Strategic Advantage Uniqueness perceived Low Cost Position by customer DIFFERENTIATION COST LEADERSHIP Broad Scope FOCUS Narrow Differentiation Cost Focus Focus IS/IT is an enabler for each of Porter’s generic strategies
- 6. firm infrastructure human resource management technological development support activities procurement service operations marketing outbound & sales logistics inbound logistics primary activities IS/IT impacts every part of the value chain
- 7. Strategic impact of future systems Low High Low SUPPORT TURNAROUND Strategic impact of current systems FACTORY STRATEGIC High
- 8. 1. Gain top 2. Creating the management technological support infrastructure 3. Creating the 4. Creating a sharing database culture structures 5. Populating the database & using the knowledge
Notas do Editor
- Inbound logistics :Receipt and handling of inputs into the process and disseminating them within the firm, such as warehousing, inventory control and vehicle scheduling.2. Operations: Transforms the inputs into final product such as machining, packaging,testing and equipment maintenance.3. Outbound logistics: Collecting, storing and distributing the products to buyers. Thismay include finished goods warehousing, delivery vehicle operation, order processing and scheduling.4. Marketing and sales: Concerned with providing customers with a means to buy and enjoy the product and inducing them to do so. Includes advertising and promotion, channel selection, sales force management and pricing policy.5. Service: Post-purchase service to enhance or maintain the value of a service such as installation, maintenance, training and supply of parts and consumables.