Apps in the Enterprise: Creating New Lines of Business & Productivity
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From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012 Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences. • Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps. • Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools. • Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative. • How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.
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Apps in the Enterprise: Creating New Lines of Business & Productivity
- 1. Apps in the Enterprise Creating New Lines of Business & Productivity
- 2. Cimarron Buser Ibrahim Jackson VP Business Development Executive Director Apperian, Inc. IT Business Relationship Management THE Estee Lauder Companies Inc
- 3. IT Challenges with mobile apps
- 4. Shifting mobile market $6.6B market forrester 75.5% of US workforce mobile in ’13 500k iOSx Apps, 3 Billion iPad 400k Android Apps Apps downloaded 66% of US jobs 6.8 Million require PC/ devices activated Internet on Christmas ’11 18 Billion iOSx App downloads iPad $3B paid to app developers by Android Apple Windows iPhone Blackberry Mobile 2015 Users
- 5. Shifting enterprise Devices! $6.6B Corporate Issued Bring-Your-Own-Device market forrester (BYOD) “70% surveyed have a BYOD policy” 451 Group survey, 2012 2015 Users
- 6. Enterprise Mobile challenges ★ “Don’t touch my phone!” Workers' ★ No useful enterprise apps Enterprise ★ No enterprise app !App! Providers! Mobile marketplace Ecosystem !IT! ★ Difficult to get apps installed ★ Apps & data needs to be secured
- 8. 3 types of Apps to Think About B2C B2E M2M
- 9. B2C Challenge “What do we build that is compelling and engages our next generation, always-on customers?” Content Community Commerce
- 10. B2E Challenge “How do we build apps that empower our mobile workforce?” Location Based Dynamic Personalized Connected Engaged
- 11. M2M Challenge “How can we make all these devices talk to each other to help make our company more productive?” Smart Inventory (RFID) Connected Cars Mobile ticketing Mobile Payments Mobile Health Mobile Pos
- 12. Mobile App Management (MAM)
- 13. What is MAM? A mobile app management platform concentrates on deploying, securing & managing apps & data (in contrast to managing devices)
- 14. Why MAM? More Apps For every device within an organization there are than devices at least 20-100 apps on each device App-level Organizations are extending core backend vulnerability business systems with mobile Apps BYOD devices Employees are bringing a variety of devices from trend home; don’t want MDM-style lock-down 14
- 15. Why MAM? More Apps Need way to manage lifecycle for thousands (and than devices thousands) of apps across workforce App-level Need protection at the app level where in-use and vulnerability day-to-day risks reside BYOD devices Need to support users who want to utilize their trend personal devices “MAM automatically adjusts access to enterprise resources without having employees worry about security, updates or devices form factor.” 451 Group
- 16. MAM app lifecycle MAM#Lifecycle# Source Prepare protect manage publish 5 Stages of a Mobile App Management
- 17. MAM#Lifecycle# Typical MAM Activities Source Prepare protect manage publish • Apply set of policies to an App file with no coding • Inspect apps for non-conformancy & malware • Install Apps over-air to multiple devices to scale • Provide private app store to deliver custom apps • Create analytics on app usage by user/app/group • Collect user feedback & ratings + “Crowdsource” new ideas • Monitor performance
- 19. PERSONAL INTERACTIONS AND THE Digital Age
- 21. Challenge thousands of Kiosks on Counters Worldwide DELIVER COMPLEX APP AND TRAINING App Management without IT Staff 21
- 22. solution iPad-based Kiosks Personal Interactive Product Recommendation 90 Second guided experience Personalized printout Lead Generation System Print, Email & Bluetooth 22
- 30. Contact Us Visit Website www.apperian.com Email Me cbuser@apperian.com Call Me +1 800 862 0511