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Presented By:
Aparna Priyadarshini
AIM Manila, Cohort 5
 Date: 04 March 2010
GLOBALIZATION

                                          Competitive
   CURRENT                                 Pressures                     VISION


                      Organizations‘ Structure to implement Global      GROWTH
Home Country(IA)                         Strategy
 Core Competence
    Resources
  Organizational
      Culture

                                         Strategic Choices


                                                   Aggreg            GLOBAL FOOTPRINT
                                    Adaptat         ation
                                      ion

Host Country(EA)
                                               Arbitra
                                                 SZ
  Market Factors                                 ge
 Resource Factors     Strategic Intent
  Environment
     Factors
Competitive Factors

                                         Strategic decision
The BCG Matrix-Global Strategy                        Product Adaptability
                                                LOCAL                 GLOBAL
 Competition in the Domestic Markets




                                       HIGH
                                                                     Truly Global
                                                Partnership        Expansion :Own
                                                                  Operations Globally




                                                                   Expand in smaller
                                                                   Markets: Step wise
                                       LOW      Grow Locally
                                                                   entry on a smaller
                                                                          scale




                                       GROWTH       Product Lifecycle Stage             MATURITY
THANKYOU

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Framework On Global Strategy

  • 1. Presented By: Aparna Priyadarshini AIM Manila, Cohort 5 Date: 04 March 2010
  • 2. GLOBALIZATION Competitive CURRENT Pressures VISION Organizations‘ Structure to implement Global GROWTH Home Country(IA) Strategy Core Competence Resources Organizational Culture Strategic Choices Aggreg GLOBAL FOOTPRINT Adaptat ation ion Host Country(EA) Arbitra SZ Market Factors ge Resource Factors Strategic Intent Environment Factors Competitive Factors Strategic decision
  • 3. The BCG Matrix-Global Strategy Product Adaptability LOCAL GLOBAL Competition in the Domestic Markets HIGH Truly Global Partnership Expansion :Own Operations Globally Expand in smaller Markets: Step wise LOW Grow Locally entry on a smaller scale GROWTH Product Lifecycle Stage MATURITY