Just a quick intro about UX,
- Art vs Design
- What is UX
- What is product
- Successful product 3 aspects
- UX Goal
- How to measure UX success
- UX vs Marketing
- Process overview
- UX Work samples
10. What is UX Design?
The process of Designing a product or service
that people love to use.
11. What is a product?
A Product mainly is web, mobile, tablet or watch
app also could mean a device or gadget (hardware)
12. Is this a product?
Not necessarily using cutting edge technology
Designer: Jessica Battram
13. What is a service ?
A Service is the outside of the screen (real life)
interactions
Uber is a great example of a service and product working seamlessly
together resulting in a great overall user experience
14. How a user face looks like while using your
product/service determine how good or bad it is
Bad Good
While using a product or service
20. TOOL
A product is a tool meant for a user to use it to
achieve a certain function or fetch a piece of content
21. TOOL
Find a ride, A place to eat, book a Hotel Room
Transport Discover Places Book Hotel Rooms
It’s only valuable if it’s achieving those goals all
the time (availability), easily and quickly.
30. How to solve a
problem?
Design Thinking
What’s the solution ??
Building
Starting actual Design..
• Empathizing with the
users.
• Defining the problem
• Ideation
• Sketching
• Rapid Prototyping
• Information Architecture
(user flow)
• Wireframing
• Prototyping / Testing
• Iterating
• Visual Design
Input: Problem Input: Idea
Vague Concrete
32. UX vs MARKETING
Marketing = Number of Visitors
UX = Number of Active Users
Million Users
10% of the users have converted to active users
90% bounced back Good Marketing
100 Users
90% of the users have converted to active users
10% bounced back Bad Marketing
Good UX
Bad UX
38. We help startups & companies
understand their users needs
We establish partnerships with startups & companies to
mentor their team and consult them all through the process
contact@simpleia.com
41. Antevz
E-Commerce Meetup, based in HongKong
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