2. The Problem
I need an expert to solve this…
Professionals, business people, and
graduate students need easy and
instant access to…
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Advice from trusted experts
Help with specialist topics
Solutions to business issues
Outsourcing tasks or projects
Learning from the best
3. Our Solution
A social network connecting
professionals in a community
where members can…
• Seek and Share expert
advice
• Buy and Sell professional
services / training
• Contribute to collective
professional growth
6. Target SME: USA
• 23 million SME in America account for 54% of
all US sales. (SBA)
• 42 % of SME have online presence (Ipsos Media CT)
• 92% of U.S. companies have used social
media networks to find talent & potential
employees or to hire / get professional help
(Jobvite 2012 )
• 97 % of customers will search for businesses
online in the nearest future (Ipsos Media CT)
7. Wisefiends Key Partners
• Google +HelpOuts
• Data centre facilities
• ‘Sages’ – Thought Leaders:
5 corporate experts; 5 SMEs; 5 students/scholars.
• Start-ups and Small Business Owners
• Technology Partners
• Professional Institutions
10. Why We’re Different
• Public or private group capabilities to source and
outsource services ie consultancy services
• Collective environment to solve problems and work
collaboratively
• Google +Hangout integration, frictionless login with SSO
• Individual business profiles that act as microsites with
advice and group facilities
• Adoption of gamification to keep the users involved and
motivated (future)
12. Customer Relationships
• WiseFriend will be there as both a Moderator and a
facilitator to connect you with the right person
• WiseFriend will qualify the experts through a screening
process
• WiseFriend will facilitate the classroom and one-on-one
time either through a user – friendly interface or if the
market allows connecting in-person with sponsored
meet-ups hosted by WiseFriend coordinators.
13. Revenue Generation
USER
Freemium Membership –
access to 50 contents or
questions asked to experts,
access to additional content or
classes with ad-hoc payments
– Paid Seminars and courses
Full Subscription at
$30/month or $300/year user
subscribes to annual payment
plan allowing full access to all
content, livestreaming for
corporate training
be hosted on Wisefriend's
platform)
BUSINESS
Enterprise Fees – service fees
applied on each business
transaction made i.e when
outsourcing/contacting/hiring a
talent/expert/consultant for a
project (which must be hosted
on Wisefriend's platform)
Advertising – service fees for
eDM, banner ads, sponsored
listings, advertising platform to
reach users via profiling
Break even point in year 2.1.
14. Marketing Channels
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Online display advertising
Partnerships with businesses
Partnerships with institutions / colleges
Organic Search Engine Optimization
Paid Search (Adwords)
Affiliate Networks
Word of Mouth
Some Traditional Advertising i.e. Classifieds
PR Activities (Eg. Articles in online/offline
Business/Career magazines/blogs)
15. Key Start up Activities
• Platform development
• Mobile app development
• Finding valuable mentors and institutions/agencies to
work with and developing those relationships
• Developing technology for platform
• Creating user-friendly tools
• Managing the channels and technology
• Managing subscriptions and marketing
16. Cost Structure (Year 1)
We are planning to raise $550 000 to cover:
Pre-operating Expenses
Start-up Development Cost + Mobile App – $ 50,000
Initial procurement of thought leaders – $ 20,000
Advertising & PR Costs (Digital only) – $ 100,000
Overhead Expenses
Fixed Assets – $ 340,000
Operating Expenses
General Administration
Human resources (IT, dev, CS, HR, admin)
Marketing and promotion
Connectivity and servers
Customer service and community management
17. Tech & Dev Costs
(year 1)
Startup Costs
• Backend systems – $20,000
• Frontend development and design – $15,000
• Payment process/gateway and SSL cert – $5,000
• Mobile application development – $10,000
Fixed Costs (year 1 estimate)
• Server rental – $10,000
• Data traffic and CDN – $20,000
• System administration – $10,000
18. Ambitious Plan…
Geographical Expansion
• 1st year – Focus on US market
• 2nd year – Expanding to UK, Canada, Australia,
Netherlands, Germany, India, China, Japan, Korea
• 3rd year and onwards – World
Expertise expansion
• 1st year - 5 specialist domains/topics
• 2nd year - 5 more domains/topics
• 3rd year and on - cover all topics by user interest
20. Founders
Sair Buckle,
Product Development
Heather Bessette
Business Development
Mila Tkachenko
Idea, Marketing & Strategy
Sabrina Strickler
Investor Relations
Annmaria Reaney
Social Media
Tommaso Lombardi,
Product Management
Summer Bon
E-commerce
Dolly Reshamiya
Public Relations
Ashley Boss
Advertising
